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Inbound Marketing Tools - SearchFest
The document discusses various actionable tools for inbound marketing, including tools for finding link sources, visualizing link and traffic data, automating technical tasks, leveraging crowdsourcing, and using data to improve content and drive growth. It provides links to tools for tasks like link analysis, scraping websites, visualizing networks and keyword data, automating browsers, finding content gaps, crowdsourcing work, and leveraging ratings and reviews. The tools can help marketers better understand traffic, discover site problems, build information architecture, and use data for linkbait and content strategies.
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Inbound Marketing Tools - SearchFest
- 1. Actionable Tools forInbound Marketing Justin Briggs, SEO Manager Download: http://bit.ly/searchfesttools
- 2. Who Is ThisGuy? Justin Briggs SEO Manager at Big Fish Games
- 3. I Love ThisStuff
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- 5. Search engines keep takingour data
- 6. Let’s get someback
- 7. The Usual Suspects http://www.majesticseo.com/and http://www.opensiteexplorer.org/
- 8. I miss Yahoo! SiteExplorer
- 9. What We Lost Searches content of linking pages Our Site
- 10. I keep tryingto solve this problem
- 11. Google Custom SearchEngine Good start, but not good enough for me. http://www.seomoz.org/blog/replace-yahoo-linkdomain-with-google-custom-search-engine
- 12. I Built MyOwn Scraper Way too technical for most people http://www.distilled.net/blog/seo/building-your-own-scraper-for-link-analysis/
- 13. Found yolink Searches content behind links! Page with outbound links
- 14. Searches the content behind the links http://www.yolink.com/yolink/
- 15. Do you useGoogle Alerts for link building?
- 16. Link Building withGoogle Alerts http://www.rosshudgens.com/link-building-with-google-alerts-a-guide/
- 17. Search Alerts withyolink http://alerts.yolink.com/alerts/
- 18. Want to scrape without all the technical mishaps?
- 19. Scrape Similar inChrome http://justinbriggs.org/quick-link-prospecting-with-scraper-extension
- 20. Browser With ScrapingTools http://www.outwit.com/products/hub/
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- 22. Things are aboutto get sexy
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- 25. Where is TrafficLanding Blue nodes are keywords sending traffic to Pink pages
- 26. Visualize Your KeywordTraffic Better Understand •Local •Personalization •Double Listings •Keyword Cannibalization
- 27. Looking at competitor’s link profile
- 28. The Usual Suspects http://www.majesticseo.com/and http://www.opensiteexplorer.org/
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- 30. Find Irregularities Most pages on site What Is This? Doesn’t really share anchors with rest of site
- 31. A Pre-owned DomainRedirect They acquired a pre-owned domain and 301 redirected to a subpage.
- 32. Use data visualization to discover site problems
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- 34. Export Google Analytics keyword data again
- 35. Highlight Content Problems Good top of funnel keywords All high B.R. land on two template types A content gap our users are experiencing
- 36. Export Google Webmaster ToolsCTR data
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- 42. Stripping inline CSS outof hundreds of articles
- 43. RegEx Find andReplace http://macromates.com/
- 44. Screaming Frog SEOSpider http://www.screamingfrog.co.uk/seo-spider/
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- 46. Adwords team enforces policy without prior notice
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- 49. Building a new information architecture
- 50. Thousands of historicalcontent pieces without right schema data
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- 52. Rewriting hundreds of thousands of articles post Panda
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- 56. Leverage in recommendation engine
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- 58. Using content and keywordstrategy to grow revenue
- 59. Use data forlinkbait
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- 61. Justin Briggs, SEOManager Justin.Briggs@BigFishGames.com @JustinRBriggs http://justinbriggs.org