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Runnings SEO on shoestring budget by Yauhen Khutarniuk

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Learn how to improve your rankings in search engines on low budget.

Published in: Marketing
  • Hy Yauhen Khutarniuk, Its a great slide thanks for spending ur time in making such a good slide which helps newbie like me get more knowledge : https://www.exltech.in/digital-marketing-course.html
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Runnings SEO on shoestring budget by Yauhen Khutarniuk

  1. 1. Yauhen Khutarniuk Head of SEO at Link-Assistant.Com @LinkAssistant Facebook.com/linkassistant
  2. 2. Running SEO on shoestring budget
  3. 3. Educate yourself
  4. 4. Webmaster Resources Search Engine Optimization Starter Guide (by Google) http://bit.ly/1X4pzh1 Webmaster Guidelines (by Google) https://support.google.com/webmasters/answer/35769 Google Webmaster Blog http://googlewebmastercentral.blogspot.com/
  5. 5. KEI = SV2/CSV – search volume, C - competition
  6. 6. Relevancy Impressions Competition Intentions
  7. 7. Test keywords
  8. 8. Get PPC coupons
  9. 9. Google Analytics Google webmasters tools Bing webmasters tools Giveaways
  10. 10. Optimize pages
  11. 11. Title tag Meta description H1 tag Image alt tag Body text
  12. 12. Build links
  13. 13. statscrop.com
  14. 14. Website analysis tools http://whoisbucket.com/ http://www.statscrop.com/ http://www.similarweb.com/ http://www.whoismind.com/ http://pressaboutus.com/ http://webstatsdomain.org/ http://tools.pingdom.com/ http://seohunt.biz/ http://network-tools.com/ http://builtwith.com/ http://www.freewebsitereport.org/ http://www.whoishostingthis.com/ http://dndetails.com/ http://www.seoheap.com/ http://www.reviewoursites.org/ http://www.w3snoop.com/ http://pandastats.net/ http://mostpopularwebsites.net/ http://www.hupso.com/ http://webtarantula.com/
  15. 15. Get directory listings
  16. 16. Low quality phpLD directory
  17. 17. directorycritic.com
  18. 18. Contribute to community
  19. 19. Blogs Forums Q&A websites Social media
  20. 20. Requests to find niche forums • “ranking factors” inurl:forum • “link building techniques” “powered by phpBB” • “local seo” “Powered by vBulletin” Collection of sample queries: http://bit.ly/1KnhdNO
  21. 21. Google Alerts
  22. 22. RSS Feeds
  23. 23. SEO SpyGlass – seospyglass.com
  24. 24. BuzzBundle – buzzbundle.com
  25. 25. Optimize workflow
  26. 26. Follow trends
  27. 27. Thank you!

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