A presentation about Digital assets Optimization (or DAO, or Social Media Optimization - SMO) that I put together for the recent SEMstandard 2010 Conference in Warsaw, Poland http://www.internetstandard.pl/konferencje/semstandard2010/
After a introduction on Social Media and Social Media Optimization, and the analysis of the Google SERP with Google Universal, the special focus of this presentation is on "HOW TO OPTIMIZE" Videos, RSS feeds and Google Maps for a better performance on both search engine results and social media networks. Featuring also the now classic SEO Detox Clinic, the 12-step program to get out of SEO and into SMO!!!
For more presentations, news and agency services for Social Media Marketing, visit the Global Search Interactive website and blog at http://www.globalsearchinteractive.net
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.
About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.
The emergence of social media means a new and different way for people to contribute digital content. Likewise, it means we need new ways to search for and find this new content. The big search engines don't necessarily focus on finding this content. This session will provide an overview of some search engines that help you find information in the social media. At the end of this session, you should be able to:
Understand why we want to search and participate in the social media
Understand what types of search engines are available on the public Internet that allow you to search social content.
About Bill Chamberlin
Bill is a 30 year veteran of IBM spanning a career in both Sales and Marketing. He has spent the last 16 years in IBM's Market Insights organization supporting IBM Marketing and Strategy professionals. He currently works as a Principal Consultant Analyst on a small team focused on helping IBMers develop social media marketing strategies. Bill is also a community leader, having built and managed the 1900 member HorizonWatch community within IBM since 2001. He is very active in the social media blogging and tweeting under the HorizonWatching brand name. Bill received his MBA in 1995 from the Kellogg Graduate School of Management and has lived in the Chicagoland area his entire life.
This presentation provides some basic and free tools to help SEO experts in their everyday job.
It could also help people coming to SEO to find great tools used by SEO experts.
Some of these tools are necessary to all webmaster wanting to follow basic search engine recommendations for website structure and content organization, this to be visible in search engine result pages.
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
How to automatically cross-promote and schedule blog posts on social mediaADENION GmbH
Social networks are leading sources for blog traffic. However, every social media follows its own rules, and it can be tricky and time-consuming to promote content across all social channels, address different target groups and hit the rush hour of each network. This may sound like a lot of work, but in reality, it only takes a few clicks! With the WordPress Plugin Blog2Social smart social media automation for customized cross-posting and scheduling at the best times to post saves time and reaches maximum engagement.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts.
Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases.
Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Burgio Massimo SEO and Social Media Marketing - SMX Stockholm 2008Massimo Burgio
This is my presentation on SEO and Social Media Marketing for SMX Stockholm 2008, September 24.
The presentation explores the components of the optimization of a Social Media Marketing campaign, from Media Asset Optimization to User and Blogosphere engagement - includes a bonus: SEO DETOX, a 12-step program to get out of SEO and into Social Media - and an extra bonus: Global Search Interactive's secret weapon for viral video distribution.
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
This presentation provides some basic and free tools to help SEO experts in their everyday job.
It could also help people coming to SEO to find great tools used by SEO experts.
Some of these tools are necessary to all webmaster wanting to follow basic search engine recommendations for website structure and content organization, this to be visible in search engine result pages.
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
How to automatically cross-promote and schedule blog posts on social mediaADENION GmbH
Social networks are leading sources for blog traffic. However, every social media follows its own rules, and it can be tricky and time-consuming to promote content across all social channels, address different target groups and hit the rush hour of each network. This may sound like a lot of work, but in reality, it only takes a few clicks! With the WordPress Plugin Blog2Social smart social media automation for customized cross-posting and scheduling at the best times to post saves time and reaches maximum engagement.
Book excerpt from A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay. This book is a hands-on guide to building an optimized presence in the Social Web.
Presentation shows some hidden and lesser-known features in Social Media, with particular focus on Facebook and LinkedIn, that consultants can implement to build credibility and get found online.
AAF Central Texas - Building a Solid Foundation in the Social WebDeltinaU
Author and developer Deltina Hay presents on how to build a solid foundation in the Social Web at the American Advertising Federation-Central Texas Summer Seminar. From an overview of the tools, to choosing the tools, to optimizing/integrating the tools, to creating a strategy and plan, Deltina covers a lot of ground in this presentation...
This presentation provides useful information to small and mediium-sized businesses on how to use social media to market their products and services. we start with how to create a strategy and then how to get started setting up Facebook page, Twitter profile, Linkedin personal profile, LinkedIn Company page, Pinterest page and Pinterest boards for business, YouTube channel and a blog.
Social Search Presentation - Social Media Week 2012Tug Agency
Following Google’s Search plus Your World update, natural search and social media have continued to integrate.
http://socialmediaweek.org/blog/event/social-search-how-this-affects-your-marketing-plan/#.UG1oeU1JO0e
http://www.tugagency.com/services/social-media-marketing/
How to use various social media sites to build content, votes and links that will boost your search engine rankings and support your SEO (search engine optimization) efforts.
Includes blogs, social networking sites (LinkedIn, Facebook, Plaxo, MySpace), microblogging (Twitter), video & photo-sharing (YouTube, Flickr), social bookmarking (Delicious, StumbleUpon, Digg), content sites (Squidoo, Wikipedia, HubPages, Knol) and social media press releases.
Presented by Stacy Williams of Atlanta search engine marketing firm Prominent Placement.
Christy Belden, VP Media + Marketing for LeapFrog Interactive, presents on Social Search Optimization, SSO. SSO combines social media and search engine optimization to yield more effective results in driving traffic and leads from your marketing efforts.
Burgio Massimo SEO and Social Media Marketing - SMX Stockholm 2008Massimo Burgio
This is my presentation on SEO and Social Media Marketing for SMX Stockholm 2008, September 24.
The presentation explores the components of the optimization of a Social Media Marketing campaign, from Media Asset Optimization to User and Blogosphere engagement - includes a bonus: SEO DETOX, a 12-step program to get out of SEO and into Social Media - and an extra bonus: Global Search Interactive's secret weapon for viral video distribution.
A somewhat massive presentation where I discuss the online presence of companies in general, and vaious aspects of online marketing, including my own story about a critical article I wrote on SEO. Some screenshots in Swedish.
Learn fundamentals of Social SEO: Social Media Optimization case studies.
Includes an overview of social media marketing and search engine optimization with examples and case studies. Presentation topics include:
- Planning Social SEO
- Practical Tactics for Optimizing Blogs, LinkedIn Facebook, Twitter, YouTube
- Social SEO Tools
Lee Odden, CEO of TopRank Online Marketing
Danish Masterclass 4: Social Media Optimization + Analytics TrainingMassimo Burgio
Last part (4/4) of the training material I prepared for the Masterclass of Digitalmarketingforung DM10 in Holsterbro, Denmark http://www.dm10.dk.
Topics: Social Media Optimization, Analytics and Site / SEO Clinic. Check out the complete series of presentations here on Slideshare.
More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
The SEO Value of Social Media
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google's new social search is a clear indicator that social media's effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
* Ray "Catfish" Comstock, Director of SEO, BusinessOnline
Cabarrus Visitor's Bureau Social Media BreakfastWalker Marketing
A presentation by Joe Recomendes of Walker Marketing given at the Cabarrus County Partner Breakfast on March 8, 2011.
The presentation outlines the importance of a digital strategy for the hospitality industry, and an overview of the important social networks.
Artez Writing for the Web: Adapting the traditional press release for online ...Melinda Taylor
Tips on writing the traditional press release for the web and designing content for a website.
For today's communications professional, there's little doubt that the social media press release (SMPR) has become a powerful tool to inform and engage online audiences. Here are some helpful tips, tricks and best practice for building SMPRs, and explain why they are so critical to your overall communication strategy. I will show you how to leverage your existing social assets to engage your audience online and tell a more robust story.
Here also are tips to get your news story in the top online searches; how to write for search engines like Google, master your keyword strategy, craft the perfect headline and SEO-friendly content, use links (hyperlinks and inbound) to your advantage, use the power of RSS to drive visibility to your site and measure and track ROI of your communication outreach.
Originally presented as a webinar for Artez Interactive April 21, 2011; live webinar available here: http://www.artez.com/webinars/writing_for_the_webr
Learn24 SEO & Social Media PresentationDerek Edmond
Presentation from the Learn24 Event this past March 2010.
Specific objectives:
* Uncovering SEO opportunities with content
* Building inbound links via Social Media
* Creating content & SEO strategies in coordination with social media initiatives
http://learn24web.com/
http://www.komarketingassociates.com/blog/b2b-content-marketing-summit-commentary/
Burgio Massimo Trend Conferencie Bratislava 2008 Trends In Internet MarketingMassimo Burgio
Enjoy my presentation for the Trend Conferencie in Bratislava, Slovakia (October 2008) on new trends In Internet Marketing where I'm touching base, of course, on search 3.0 and social media optimization!
Similar to Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw Poland (20)
Burning Man e Gift Economy: tra Filosofia, Economia e CommunityMassimo Burgio
Burning Man e Gift Economy: tra Filosofia, Economia e Community - il mio articolo per la rivista Arte e Critica di Gennaio 2015, con una analisi del fenomeno della gift economy nel contesto dello spirito del Burning Man, e il suo impatto a livello di community bulding.
Social Media Engagement - OMWeek Madrid 2013 - Massimo BurgioMassimo Burgio
My presentation for last week's OMWeek Madrid - topic: Social Media Optimization (SMO), with a focus on Social Media Engagement. Title: Mas alla del Performance (Beyond Performance). The presentation, half in Spanish half in English, is very visual and can transcend language issues.
Among the topics of the presentation: Social Media Marketing, Social Media Strategic Planning, Social Media Engagement, Social Media Marketing Maturity Model, Social Media Measuring. More social media marketing presentations at articles at my blog http://www.globalsearchinteractive.net
Social Fundraising: Case Histories - Deca Master Nuoro, Massimo BurgioMassimo Burgio
Questa presentazione finale per la lezione di Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, riporta due case histories di social fundraising. La prima sull'implego delle reti sociali per l'ingente raccolta fondi necessaria alla costruzione del temple of Transition allo storico festival del Burning man nel deserto del Nevada (2011). La seconda case history riporta il caso dell'utilizzo di un'applicazione iPad per una raccolta fondi per cause umanitarie in Africa - in questo caso la cosa più importante non e' l'applicazione iPad, ma l'applicazione delle regole della gift economy.
Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net
Social Fundraising - Deca Master Nuoro, Massimo BurgioMassimo Burgio
la parte centrale della lezione di Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, che riporta in argomento la gift economy.
Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net
Social Media Marketing + Engagement: Deca Master, Massimo BurgioMassimo Burgio
Parte seconda della lezione su Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, che fa il punto su alcuni elementi chiave del social media marketing e social media engagement, prima di entrare nel merito delle strategie di social fundraising.
Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net
Gift Economy e Social Fundraising - Deca Master Massimo BurgioMassimo Burgio
Prima parte della mia lezione di Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, che analizza le radici del fundraising, il concetto di gift economy, ed esplora i nuovi territori di social fundraising.
Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.net
Web Congress Madrid - Taller Social Media Strategies (Massimo Burgio)Massimo Burgio
Mi taller de Social Media Strategies para el Web congress Madrid http://wwww.webcongress.com
Mas presentaciones y news de Social Media Marketing en mi blog http://www.globalsearchinteractive.net
Social Media Content Strategies - SM Economy Days Munich 2011 - Massimo BurgioMassimo Burgio
My presentation on Social Media Content Strategies for the recent Social Media Economy Days, Munich (Germany) 2011. http://socialmediaeconomy.de/muenchen2011/
I was scheduled as speaker on day 1 but unfortunately I missed my flight and it was difficult fot the organizers to arrange a change in the agenda - so I ended up not giving the. presentation. But here it is for everybody to enjoy on SlideShare!
More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
My presentation on Social Media Policies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net
Massimo Burgio Killer Facebook Marketing Tactics SES London 2011Massimo Burgio
My presentation for Search Engine Strategies London 2011 http://www.seslondon.com - The session with Liana Evans focuses on Killer Facebook Marketing Tactics (the name of the session), so I switched to the dark side of Facebook Marketing to focus on all those Marketing tactics that actually get you killed on Facebook, meaning that can put at risk your Facebook account. Solutions: as you'll see in the presentation, training is key, and a social media policy could really help, specially in a corporate environment. More Social Media Marketing presentations, videos and news at my website/blog Global Search Interactive http://www.globalsearchinteractive.net
Massimo Burgio Web Congress Barcelona Social Media Marketing WorkshopMassimo Burgio
Presentacion en Castellano para el taller de Social Media Marketing en el Web Congress Barcelona 2011 http://www.wcongress.com. Temas: Search Marketing, Social Media marketing, Social Media Strategies, Social Media Optimization, Online Video Optimization, Online Video Distribution, Viral Marketing y mas! =)
Para mas presentaciones, news y consultoria de Search y Social Media Marketing, visitar mi web/blog http://www.globalsearchinteractive.net
Mi presentacion sobre temas de estrategias y planning en el marketing en las redes sociales para el Forum Internet Meeting Point 2010 de Gijon, Asturias. Mas presentaciones y news de social media marketing en el blog de Global Search Interactive http://www.globalsearchintereactive.net
International Video SEO Optimization ISS Berlin Massimo BurgioMassimo Burgio
My presentation on Video SEO Optimization for both search engines and socialmedia networks - from ISS International Search Summit Berlin http://www.internationalsearchsummit.com/berlin.html, part of the bigger Localization World Show http://www.localizationworld.com.
For more info, news and presentations on search marketing and social media marketing please visit my Global Search Interactive blog at http://www.globalsearchinteractive.net
Social Media Marketing Que? Iniciador Asturias 2010Massimo Burgio
Presentacion en espanol sobre temas de marketing en las redes sociales (social media marketing) para Iniciador Asturias Mayo 2010 http://iniciador.com/asturias/
This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Spanish, for the Gijon, Asturias event Iniciador Asturias http://iniciador.com/asturias/
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Massimo Burgio Social Media Marketing What EBA Forum 2010Massimo Burgio
Presentazione in Italiano su temi di social media marketing per EBA Forum 2010.
This is a version of "Social Media Marketing What?" already published here on SlideShare - this version is in Italian, for the Milan event EBA Forum http://www.ebaforum.it.
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Social Innovation Camp Food Roma Massimo BurgioMassimo Burgio
Presentazione in Italiano su temi di social innovation per l'industria food, preparata per il Social Innovation Camp // Food organizzato da Ideatre60 a Roma, Maggio 2010.
Presentation in Italian focusing on Social Innovation for the Food industry, prepared for Social Innovation Camp // Food - Rome, May 2010.
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
Massimo Burgio Leveraging Social Media Marketing Opportunity Manchester SASco...Massimo Burgio
My Social Media Marketing presentation for the recent SAScon Conference 2010 in Manchester, UK http://www.sascon.co.uk - As usual, I started by exploring the meaning and nature of social media, and passed on some marketers' tips on how to approach the new marketing of socail networks. Then I stepped into social media marketing by goals, and all the strategy part involved with socail media marketing planing. Enjoy the presentation!
For more social media marketing content and news please visit the Global Search interactive blog at http://www.globalsearchinteractive.net
SEMPO Survey 2010 Social Media Marketing Findings Massimo BurgioMassimo Burgio
SEMPO, the Search Engine marketing Professional Organization, issue every year a "State of Search" international survey on all things search marketing, from SEO to PPC to analytics and social media marketing.
I extracted from the SEMPO Survey 2010 all the Social Media Marketing findings, and put together in this presentation that has been shown for the first time at the SAScon Conference 2010 (Search Analytics Social Media) in Manchester, UK (April 2010). For more search and social media marketing info and news visit the Global Search Interactive blog at http://www.globalsearchinteractive.net
SEMPO Survey 2010 Social Media Marketing Findings Massimo Burgio
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw Poland
1. digital assets
optimization
optimizing digital media for a better marketing
performance on search engines and social networks
massimo burgio
global search interactive
www.globalsearchinteractive.net
SEMPO board of directors
warszawa april 26-27, 2010 www.sempo.org
3. digital assets what?
DAO MAO
Digital Media
Assets Assets
Optimization Optimization
ROC SCO
Relevant Social
Optimized Content
Content Optimization
SMO DMO
Social Digital
Media Media
Optimization Optimization
multimedia
optimization
4. social media optimization
SMO
Social
Media
on-page tactics /
Optimization
process of trying to get
one's content more
widely distributed
across multiple social
media networks
5. what is social media?
Online practices and technologies that users adopt to share content,
opinions, insights, experiences, perspectives, and the same media
Content in social media can take the form of text, graphics, audio, or
video. Several formats can be mixed
Social media sites typically provide users with communication-enabling
technologies and tools such as message boards, forums, podcasts,
bookmarks, communities, wikis, blogs etc.
6. online media assets: universal search
web pages
images
maps
videos
news
real time
meteo
books
advertising
search:
restaurant in warsaw
mountain bike
13. social search / wisdom of crowd
people helping people finding stuff
online collaborative tools
voting & ranking
directory building sharing & tagging
commenting & bookmarking uploading and posting
top SERP for blogs, social
networks and real time content
context, freshness, relevancy
18. social media strategies: it’s about goals
Branding Marketing
+Promotions Brand
Reputation Management
Lead Generation Direct
Sales Customer
Retention Customer
Support Business
Intelligence Product
Innovation Public
Relations …
20. social media optimization: focus
text
copywriting on pages
real time copy on comments
copy on ratings/opinions
news
anchor text / links
images
vanity URLs
RSS feeds
video
maps
21. social media optimization: focus
text
keyword-rich tweets
real time status updates
blog / forum comments
news
images
vanity URLs
RSS feeds
video
maps
22. social media optimization: focus
text
real time
news optimized press releases
images tweets (hashtags)
status updates
vanity URLs
RSS feeds
video
maps
23. social media optimization: focus
text
real time
news same as SEO
images include everywhere
create albums and pools
vanity URLs good tags and descriptions
RSS feeds
video
maps
24. social media optimization: focus
text
real time
news name your social profile
images using branded and non
branded keywords – some
vanity URLs will turn into vanity URLs
RSS feeds
video
maps
25. social media optimization: focus
text
real time
news
images
vanity URLs
RSS feeds
video lots of good tips
coming up!
maps
26. social media optimization: 22 tips for blog SEO
choose the right blogging platform
a keyword-rich blog name / URL
title of a post before the name of site in title tag
always use permalinks
adopt heading tags (h1 , h2, h3) for post headings
keywords in title, body, anchor text
add relevant keywords and descriptions to metatags
keep in mind keyword density, proximity, ratio
focus on content relevancy
use both tags and categories
link to authority sites - don’t exceed with outbound links
remove dead links
link to other posts on your site
alt / title attributes on images
optimize your RSS feeds
avoid duplicate content
use a clean code
generate a sitemap
use a robots.txt file
implement Google Analytics
claim your blog in Technorati
submit both blog and feeds to directories
28. social media optimization: RSS feeds
CREATE AN OPTIMIZED RSS FEED
proprietary feed
feedburner.com
simple coding
validate it (feedvalidator.org)
subscribe to your own feeds
don’t forget to ping
Channel info:
<Title> name of your feed channel
<Link> URL of your channel's main page
<Description> a description of the channel's purpose and content
News (article) info:
<Title> headline you want to display
<Link> URL to full news
<Description> description of the news item (teaser)
29. social media optimization: RSS feeds
CREATE AN OPTIMIZED RSS FEED
well, it’s not really not so simple…
<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet href="http://feeds.searchenginewatch.com/~d/styles/rss2full.xsl" type="text/xsl" media="screen"?><?xml-
stylesheet href="http://feeds.searchenginewatch.com/~d/styles/itemcontent.css" type="text/css" media="screen"?><rss
xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0">
<channel>
<title>Search Engine Strategies</title>
<link>http://blog.searchenginestrategies.com/</link>
<description>News and information about the Search Engine Strategies shows produced by Incisive Media and Search Engine Watch.
Keep up on SES!</description>
<copyright>Copyright 2008</copyright>
<lastBuildDate>Wed, 13 Feb 2008 12:44:46 -0500</lastBuildDate>
<generator>http://www.movabletype.org/?v=3.36</generator>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.searchenginewatch.com/ses"
type="application/rss+xml" />
<feedburner:browserFriendly>A message from the feed publisher: You can also learn more about other ways to subscribe to our
feed and all the feeds we have on our Search Engine Watch Newsletters & Web Feeds page. Just copy and paste this URL
into your browser: http://searchenginewatch.com/about/article.php/2155721
</feedburner:browserFriendly><item>
<title>SES Updates: London, New York and Hamburg!</title>
<description>******************description******************</description>
<link>http://feeds.searchenginewatch.com/~r/ses/~3/230356087/05-172559.html</link>
<guid isPermaLink="false">http://blog.searchenginestrategies.com/08/02/05-172559.html</guid>
<category>Search Engine Strategies</category>
<pubDate>Tue, 05 Feb 2008 17:25:59 -0500</pubDate>
<feedburner:awareness>http://api.feedburner.com/awareness/1.0/GetItemData?uri=ses&itemurl=http%3A%2F
%2Fblog.searchenginestrategies.com%2F08%2F02%2F05172559.html</feedburner:awareness><feedburner:origLink>http://
blog.searchenginestrategies.com/08/02/05-172559.html</feedburner:origLink></item>
30. social media optimization: RSS feeds
SUBMIT BOTH BLOG AND FEEDS TO DIRECTORIES AND ENGINES
Google Syndic8.com
Google BlogSearch Ping Service RSSMicro.com
Yahoo! MillionRSS.com
DMOZ.org RSS-Network.com
MSN LiveSearch 2RSS.com
Ask.com / Ask.co.uk RSSHugger.com
MyYahoo! / MyMSN Search4RSS.com
Technorati FeedFury.com
FaganFinder.com MyFeedz.com
Weblogs.com YourFeeds.com
blo.gs (Yahoo!) Topix.net
Blogflux.com (Eatonweb) IceRocket.com
Photoblogs.com Plazoo.com
Sphere.com Octora.com
Answers.com StrategicBoard.com
About.com weblogs.about.com Genwi.com
Best Of The Blogs weblogs.botw.org Fastbuzz.com
Guardian Newsblog blogs.guardian.co.uk Blogdigger.com
33. social media optimization: video search
MAJOR PLAYERS VIDEO SEARCH ENGINES
• YouTube • YouTube
• MySpace Videos • Google Video
• Yahoo! Video • Google Universal Search
• AOL Video (SingingFish) • Yahoo! Video Search
• Alice Video (DailyMotion) • Blinkx.com
• Metacafe • Daggle.com
• Veoh • Searchforvideo.com
• Blip.tv • TVeyes.com
• Imeen • Revver.com
• ... • Metacafe.com
• Brightcove.com
• ...
34. social media optimization: video optimization
TO HOST OR NOT TO HOST?
ON SITE VIDEO HOSTING 3RD PARTIES VIDEO HOSTING
• complete control on video content • automatic encoding
• meta tags and encoded video meta • marketing to a larger “captive
information under control audience”
• search engine targeting through SEO • simplified search algorithm
techniques
• bandwidth + disk space costs
• time/material investment to encode
videos, create web pages and optimize
assets
• video encoding software cost +
complexity
35. social media optimization: video optimization
TO HOST OR NOT TO HOST?
VIDEO HOSTED ON SITE
• Encode videos in several formats and for high-bandwidth, but always give a low
bandwidth option
• Popular formats: MPEG, QuickTime, Real, Windows Media, Divx
• Use relevant keywords and “rich names” for both video files and directories
• Encode video with rich metadata. Use Keyword research tools such as
Wordtracker, Google Adwords etc.
• Optimize the web page hosting the video (including text content and, if possible,
transcriptione) for better performance in organic and universal results
• Simplify URLs and directory tree. Put the video directory off root if possible.
Include a link to video page in footer and sitemap
• Create video RSS feeds (MRSS)
• Submit as much videos ad possible and relative sitemaps/rss to search engines
36. social media optimization: video
TO HOST OR NOT TO HOST?
THIRD PARTIES VIDEO HOSTING
• Encode videos with the best possible quality accepted by video sharing sites
• Use watermarks and opening/closing titles to protect your assets and to create
branding effect – choose Creative Commons to maximize distribution
• Optimize video submission using good (keyword-rich) titles, descriptions, tags,
geo-targeting, links and, if possible, a full text transcription of the video
• Develop a solid link building strategy. Anchor texts are (still) important to Google
• Allow download, share, embed, comments, replies… all social features to
maximize distribution
37. social media optimization: time to market
• Create buzz, this is what social media is about
• Be creative and sexy – like advertising is supposed to be
• Take advantage of multiple uploading tools like TubeMogul
• Talk about your videos in forums, blogs and social networks
• Take in consideration Social Bookmarking (del.ici.us, Digg, StumbleUpon)
• Include well defined calls to action, and a tracking analysis
• Tell your friends (a lot of them)
• Be interesting: social networking is about linking – and linking is about
relevance!
40. online media assets: universal search
web pages
images
maps
videos
news
real time
meteo
books
advertising
search:
restaurant in warsaw
mountain bike
41. social media optimization: google maps
Google grabs data from different sources, usually the most relevant
result for a local search
Get your address right – consistency of address across all sites
Phone numbers – don’t forget about it
Register with Google's Local Business Center – Yahoo's Local Search –
Live/BING Search Local Listing Center
Service and/or product name in business name & description
City name in the business name & description – location close to city
center – reviews, especially good ones
Add photos and videos – coupons are also a good move on local search
42. from SEO to SMO in 12 steps
SEO
detox +
clinic
43. +
SEO DETOX clinic + a 12-step program
1 - forget your website
2 - forget PageRank
3 - tags are more important than metatags
4 - an image is worth more than 100 words
5 - a video is worth more than 100 images
6 - flash is good (if optimized)
7 - share what you own (RSS)
8 - share what you know (social search)
9 - share what you like (social bookmarking)
10 - other people’s content is good too (embed)
11 - do not buy links, generate them
12 - ranking on Technorati is good as ranking on Google