SEO Competitve Analysis and Target Audience


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Knowing your competition and how they are positioning their online marketing campaign is key. Creating a analysis of what your competition is doing will help you refine your own audience. We will discuss targeting your niche audience and how to optimize your site accordingly.

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SEO Competitve Analysis and Target Audience

  1. 1. SEOSitemaps - How to Create the xml file in the site’s folder on serverMust be named sitemap.xml<?xml version=”1.0” encoding=”UTF-8”?><urlset xmlns=”” xmlns:xsi=”” xsi:schemaLocation=””><!-- created with Free Online Sitemap Generator --><url> <loc></loc> <lastmod>2011-08-30T19:46:37+00:00</lastmod></url><url> <loc></loc> <lastmod>2009-06-29T18:46:22+00:00</lastmod></url><url> <loc></loc> <lastmod>2009-06-29T18:29:00+00:00</lastmod></url></urlset> GCMW177 Search Engine Optimization
  2. 2. SEOCompetitive Analysis -Define Audience1. Narrow it down specifically2. Gender3. Age3. Income4. Education5. Interests6. Why you?Ex: Waterstone FaucetsYes!- Kitchen Designers, luxury home ownersNo! - Contractors, rental owners, Home Depot customers GCMW177 Search Engine Optimization
  3. 3. SEOWhat are your customers or visitors goals?What’s in it for me?1. Learn about new products2. Get more info on your topic3. Purchase something4. Find other similar sites, or infoSet yourself apart to lure visitors GCMW177 Search Engine Optimization
  4. 4. SEOCompetitive Analysis - SearchWho are my competitors?1. Who comes up on first few pages?2. What are their Keywords?3. What are there Title tags?4. What is their Description Tag? GCMW177 Search Engine Optimization
  5. 5. SEOTop Search Topics1. Technology- Gaming, Gadgets, PDA2. Automobile – Car, Bikes etc.3. Sex Tips and Caring Methods etc.4. Hollywood, Wallpapers and News5. Blogging , Search Engine Optimization, Internet Marketing6. Animation, Art or Film Making7. Web Designing Tips, Works and Methods8. Personal – Love , Friends , Relations9. Make Money Online and Job Searches10. Babies, parenting, beauty tips, Girls essentials11. Health guide12. Shares Market, Stock Exchange, Business deals13. Mobile Tips, Hacks, Methods14. Game, Software & Crack Downloads15. Schools, Scholarships, Exams, Online tuition16. Facebook, Twitter and other Social Networking websites GCMW177 Search Engine Optimization
  6. 6. SEOCompetitive AnalysisWho are my competitors?Ex: Custom Beach Cruisers1. National - Scwhinn, Huffy2. Regional - Phat Cycles, Chubby’s Cruisers3. Local - Electra Bicycles4. Home - Carl’s Custom Cruisers GCMW177 Search Engine Optimization
  7. 7. SEOFind Top Organic Results for Competitors GCMW177 Search Engine Optimization
  8. 8. SEOHow Do You Rank?Get site rankRank results are for all sitesCompare competition1. Rank2. Keywords3. Related sites GCMW177 Search Engine Optimization
  9. 9. SEOSearch on SocialFacebook:Who is on Facebook?What are the fan page of similar topicsLike them to get newsfeedTwitter:Who is tweeting on your topic?Friend and follow to get tweetsYouTube:Follow their video channelWatch videos for ideas GCMW177 Search Engine Optimization
  10. 10. SEOWho Participates in Social Media? Female 18-24 Male35-44 Female 35-44 Male GCMW177 Search Engine Optimization
  11. 11. SEOTop Topic Followers on Twitter GCMW177 Search Engine Optimization
  12. 12. SEOCommunities or Similar Topics1. Who else is writing about your topic?2. Who are the topic advocates?3. Who can you build a relationship with?4. What are the popular blogs4. Scratch backs GCMW177 Search Engine Optimization
  13. 13. SEOFree Search Engine Tools:1. Google Analytics2. Google Webmaster Tools2. Yahoo! Site Explorer3. Bing Webmaster Tools4. Alexa - tracks ranking GCMW177 Search Engine Optimization
  14. 14. SEOGoogle Analytics and Webmaster Tools GCMW177 Search Engine Optimization