This document provides information about blogs and blogging. It discusses blog statistics such as the number of bloggers in the US and their demographics. It also discusses how blogs can benefit companies by increasing website traffic and leads. Key blogging platforms like WordPress are summarized, along with popular blogging terms. Statistics on blogging income are provided, showing most bloggers do not earn much from it. Best practices for blogs are outlined.

1. ANSON ZONG-LISCUM
JOHN PHERSON
CALEB ANTHONY

2.  Web site that contains an online personal
journal with reflections, comments, and often
hyperlinks provided by the writer
http://www.merriam-webster.com/dictionary/blog

3.  31 million bloggers in
the united states
 60% men, 40% woman
 48% Caucasian
 38% African American
 4% Latin American

4.  Companies with blogs
have 55% more website
visitors.
 Currently 152,000,000
blogs on the Internet
 B2C companies that use
blogs generate 88%
more leads
 B2B companies 67%
more leads
 Morning most busy
blogging period, 10 am
http://blog.lewispr.com/2011/09/eloqua-creative-content.html

5.  Upwards of 81% of
Bloggers never make
over $100 dollars from
blogging.
 Only 8% earn enough
money to support a
family
 Only 9% make enough to
support their lifestyle
(blogging 4-6 hours a
day)
 Only 2% make above
150k blogging 1 – 2
hours a day

6.  60% of businesses
have company
blogs
 35% actively blog
once a month
 65% haven‟t
updated their blog
in more than a year.

7.  At first it was seen this way…
 Now social media and blogs perform different
but vital functions in the digital world

8.  CMS – Content Management System
◦ 2 Versions: Wordpress and Wordpress.com
 Open source
◦ Based on PHP, MySQL code
 Most popular blogging system
◦ 72.8 million users worldwide (March 2012)
◦ Manages 22% all new websites

9. • SEO Oriented
• 48% of Top 100 Blogs
• Over 37 million searches done
monthly link to Wordpress
managed blogs
• Avg. 352 million people view more
than 2.5 million pages/month
•Easily integrated with many social
media sites
•Avg. 500,000 new posts/day
http://yoast.com/wordpress-stats/

11.  SEO - search engine  Tag - short phrase or word
optimization - refers to attached to blog post that
how well. Blog ranks when makes blog post more
someone searches for convenient to find, known
keywords relevant to your well within your blogs index
blog and can be cataloged
 Permalink - specific link for easier
a blog post or article  Troll - commenter who
 Favicon - 16 x 16 pixel icon leaves harmful or rude
in your URL address bar comments in others blog
http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/

12.  Plugins - A plugin is a collection of files that either change
the way WordPress functions, or adds/removes
functionality.
 Widgets - Widgets are placeholders or user interface
elements that present data or an user interface to the user.
 Meta Title - The title of an individual webpage for search
engines. Usually involves keywords that describe and title
the content. Used in SEO.
http://www.blogher.com/important-blogging-terms

13.  Open source
◦ Free, many features
 Main CMS platform
◦ Popular and growing
 Easily indexed by search
engine robots
 Extremely customizable
◦ Plugins and Widgets
 Easily Integrated with
other applications

14.  Complicated
navigation system
compared to other
CMS software
 Basic HTML &CSS
 Security system flaws
 Themes have been
prone to malware

15.  JetPack  Unique visitors
 Page Views
 Google Analytics  Visit Duration
 Visitor location
 Custom Plugins  Referral Sites
 Page Link Clicks
 Top Key Searches
http://mashable.com/2008/09/03/wordpress-stats-tracking-tools /

16.  Customize your  Optimize for SEO
blog (All in One SEO)
 Keep everything  Add a RSS Feed/
organized Subscribe Button
 Download security  Setup Analytics
plugins (Askimet)  Stay Busy!
 Become  Buy a custom
accustomed to domain
plugins
 Download Share
Widgets (Digg Digg)

18.  Social media sites and blogs reach 80% of all
U.S. internet users.
 25% of businesses rate their blog as “critical”
to business. 56% additionally considered
them important.
 The 2% of bloggers who make a decent
income write about how to blog.
http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/

19.  Social Media “Shareability”
 Navigation and Speed
 Regular New Content
 Visuals
 Provocative Questions and Responses
 „The Fold‟

20.  Hello Bar
 Yoast‟s SEO Plugin
 Digg Digg
 Akismet
 Feedburner
 Analytics
 Quality Theme

21.  Pete Cashmore: Mashable
◦ http://www.guardian.co.uk/media/2012/mar/12/mashable
-pete-cashmore-cnn
 Julian Hearn: Promotional Codes
◦ http://mixergy.com/julian-hearn-promotional-codes-
interview/
 Ramit Sethi: Car Advice
◦ http://www.iwillteachyoutoberich.com/about/about-ramit/
 Timothy Sykes: Timothy Sykes
◦ http://www.huffingtonpost.com/eric-kuhn/from-bar-
mitzvah-thousand_b_100061.html
 Johns Wu: Bankaholic
◦ http://www.mo.com/johns-wu-founder-developer-sole-
employee-and-eventual-seller-of-bankaholic-com/

22.  http://www.pcworld.com/article/260497/how_to_get_started_with_word
press.html?page=2
 http://www.famousbloggers.net/43-blogger-tips-installing-
wordpress.html
 http://www.dailyblogtips.com/blog-setup-40-practical-tips/
 http://www.glosonblog.com/17-important-things-to-do-after-
starting-your-wordpress-blog/
 http://www.entrepreneur.com/article/224613
 http://blog.sendible.com/2012/03/19/10-social-media-roi-metrics-
your-company-should-monitor/
 http://http://www.bloggingbasics101.com/2010/04/defining-basic-
blogging-terms-part-3/