2
Open Source




              2
Open Source
              Apple




                      2
Open Source
              Apple
CSS




                      2
Open Source
              Apple
CSS
 WordPress




                      2
Open Source
              Apple
CSS
 WordPress     SEO




                      2
Open Source
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source               Theology
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO




                      2
Open Source                      Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO                   Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




                      2
Open Source                           Theology
                          IBMS
              Apple
CSS   Geek                  Marketeer
 WordPress     SEO          Speaker       Blogger




Online marketeer
                      2
http://yoast.com/articles/wordpress-seo/
42
Obsess over speed


        21
Images can be smaller


• (WP) Smush It
• Puny PNG


                  22
Cache, cache, cache

• WP Super Cache
• W3 Total Cache
 • Great in combination with APC
 • Or even better: Memcache / Memcached

                  23
CDN

• For:
   • Images
   • CSS files
   • JavaScript files

                       24
Speed: cheap or cheaper?

 • Cheap:
    • Pick a CDN (like NetDNA)
 • Cheaper:
    • Use a subdomain

                   25
Analytics
Analytics

• Google Analytics for WordPress:
   • Filter out your own domain name
   • Ranking data in your Analytics

                   27
Goals

• Set decent Goals:
   • Comments and Unique Commenters
   • RSS Subscriptions
   • Downloads

                 28
Referrer info in e-mails


• My contact form plugin
• Gravity Forms << BEST PLUGIN EVER.


                  29
Social
URL Shortener

• Be a cool kid, get your own URL shortener:
   • yourls.org < free, self hosted
   • awe.sm < paid, hosted

                    31
Buttons

• Use Sociable for Delicious & Twitter
  buttons etc.
• Remove the Digg and other “vote site”
  buttons.



                     32
Email your feedback &
    questions to:
  joost@yoast.com

http://twitter.com/yoast

           33

WordPress Optimisation @ Think Visibility

Editor's Notes

  • #2 I&amp;#x2019;ll try to answer all of them.
  • #3 I&amp;#x2019;ll try to answer all of them.
  • #4 I&amp;#x2019;ll try to answer all of them.
  • #5 I&amp;#x2019;ll try to answer all of them.
  • #6 I&amp;#x2019;ll try to answer all of them.
  • #7 I&amp;#x2019;ll try to answer all of them.
  • #8 I&amp;#x2019;ll try to answer all of them.
  • #9 I&amp;#x2019;ll try to answer all of them.
  • #10 I&amp;#x2019;ll try to answer all of them.
  • #11 I&amp;#x2019;ll try to answer all of them.
  • #12 I&amp;#x2019;ll try to answer all of them.
  • #13 I&amp;#x2019;ll try to answer all of them.
  • #14 I&amp;#x2019;ll try to answer all of them.
  • #15 I&amp;#x2019;ll try to answer all of them.
  • #16 I&amp;#x2019;ll try to answer all of them.
  • #19 I&amp;#x2019;ll try to answer all of them.
  • #20 Happy thought!
  • #21 Talk about WordPress &amp; blogging for an hour!
  • #22 Copy paste some slides
  • #23 Be an obnoxious fat bastard and present it
  • #24 Go and do what I do best
  • #25 Wait a minute...
  • #26 You&amp;#x2019;ve probably all read this...
  • #27 It&amp;#x2019;s not like you couldn&amp;#x2019;t have Googled for it...
  • #28 So I had an idea, more in line with the new and less fat Joost :)
  • #29 Let&amp;#x2019;s get down and dirty... We&amp;#x2019;re going to talk about
  • #30 Speed
  • #31 Analytics
  • #32 Social
  • #33 Don&amp;#x2019;t be afraid to ask questions
  • #34 I&amp;#x2019;ll try to answer all of them.
  • #35 Speed
  • #36 Puny PNG your theme&amp;#x2019;s images.
  • #39 CDN&amp;#x2019;s have servers all over the world, closest to your visitors. Especially good for blogs with a global readership. Why a subdomain works, even when on the same server: browser pipelining, multiple connections.
  • #40 Analytics
  • #42 Make sure you track what&amp;#x2019;s important, it&amp;#x2019;s not (just) pageviews :)
  • #43 Gravity forms rocks: YOAST for 20% off
  • #44 Social
  • #46 How many of you have ever reached Digg frontpage? How much of that was through a Digg submitted through a button?