451 Marketing is a national communications agency that specializes in integrated public relations, social media, and search marketing campaigns. The presentation covered an introduction to SEO, including the importance of search engines, what SEO is and isn't, and its three core components - code, content, and connections. It provided tips on on-page SEO elements like keywords, titles, meta tags, and HTML optimization as well as off-page factors like link building.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
This work describes a new system User Profile Relevant Results -
UProRevs which would filter the results given by a search engine based on the user’s profile.
“UProRevs - User Profile Relevant Results” has been published by the IEEE - Computer Society as the proceedings for the 10th International Conference on Information Technology.
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Contests and promotions are a great way to boost brand awareness both online and off. Social media platforms such as Facebook, Pinterest and Instagram offer exciting ways for your audience to get engaged with your brand online. But, you have to follow the rules and best practices or you run the risk of getting your contest booted (by the platform) or ignored (by your fans).
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region.
This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic.
• Things you Must Do for an Effective SEO Campaign
• 5 Free Tools to Audit your Website Like a Pro
• How to Localize your Website for the Region through Arabic SEO
• Most Effective Link Building Opportunities
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
Mastering Search Engine Optimization (SEO) in 2023: A Comprehensive Guide
In the ever-evolving landscape of the digital world, Search Engine Optimization (SEO) remains a critical component of any successful online presence. As we step into 2024, SEO has become even more complex and sophisticated, demanding a fresh perspective on strategies and techniques. In this guide, we will explore the latest trends, tools, and best practices for SEO in 2023 to help you stay ahead in the digital marketing game.
Content of SEO in 202 PPT
1. The State of SEO in 2023
1.1 The Evolution of Search Engines
1.2 The Importance of SEO in the Modern Digital Landscape
1.3 The Role of AI in SEO
2. On-Page SEO
2.1 Optimizing for User Experience
2.2 High-Quality Content Creation
2.3 Structured Data Markup
2.4 Mobile Optimization
3. Off-Page SEO
3.1 Building High-Quality Backlinks
3.2 Social Signals and Branding
3.3 Online Reputation Management
4. Technical SEO
4.1 Core Web Vitals
4.2 Website Speed and Performance
4.3 Mobile-First Indexing
4.4 Schema Markup
5. Local SEO
5.1 Google My Business Optimization
5.2 Local Citations
5.3 Customer Reviews and Ratings
7. Video SEO
7.1 The Popularity of Video Content
7.2 Optimizing Video Content for SEO
8. Content Marketing and SEO
8.1 Content Strategy for SEO
8.2 Content Distribution and Promotion
9. SEO Tools in 2023
9.1 SEO Analytics Tools
9.2 Keyword Research Tools
9.3 SEO Plugin and Software
10. Measuring SEO Success
10.1 Key Performance Indicators (KPIs)
10.2 Tracking and Reporting
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
THF offers the students a high quality learning environment of international standards. The workshops are well equipped and the courses are designed to meet industry requirements. This ensures a high degree of employability for THF graduates.
Content Marketing: Greet Your Guests and Boost Your Bookings451 Marketing
Key Takeaways:
- An overview of content marketing
- Why content marketing is important to enhance search results
- How content can strengthen engagement with your guests (and potential guests)
Capturing Customers: Compelling Content for Every Stage of the Sales Cycle
You've taken the first step – you’re creating and sharing branded content with your audience. Now, how can you ensure that you’re reaching and engaging with your audience across the sales and adoption cycle? The types of content used to generate leads aren't necessarily the same that you should use to enhance brand evangelism.
Join EVP of Digital Marketing, Francis Skipper, for this free webinar and learn:
-The different types of content and goals each achieve
-Which types of content to use at each stage of the sales and adoption cycle
-How to build trust using branded content
Taking Control of Content: Why Corporate Communications Should Control Brande...451 Marketing
2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story.
451 Marketing Founding Partner AJ Gerritson explains:
• The importance of content marketing
• Why corporate communications should control content
• How to manage and scale content marketing programs
$118.4 billion was spent on content marketing, video marketing, and social media in 2013. What will be your content marketing focus in 2014?
In this 451 Marketing webinar, our Executive Vice President of Digital Marketing Francis Skipper will share his insights on upcoming trends and strategies to captivate your audience through content marketing.
Walk away from this 451 Marketing webinar with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
451 Workshop: Content Marketing - Planning for 2014451 Marketing
$118.4 billion will be spent on content marketing, video marketing, and social media in 2013.
Do you have a plan for content marketing in the new year?
Francis Skipper, EVP of Digital Marketing at 451 Marketing, guides you through the steps to crafting a comprehensive content marketing plan for 2014.
Walk away from this 451 Marketing workshop with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
Planning a content marketing strategy for 2014 - from a workshop hosted by 451 Marketing's Francis Skipper on 12.13.2013 at Westin Copley Place in Boston.
We’ve all heard the battle cries – Traditional marketing is dead! Content is king! But, how do you get started with content marketing? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, our EVP of Digital Marketing Francis Skipper will teach you how to craft a content marketing strategy that:
- Provides value to your target audience
- Improves search rankings and social signals
- Drives traffic to your website
- Nurtures leads and drives sales
The Right Way to Remarket: Converting Your Online Audience to Sales451 Marketing
It’s a fact - the vast majority of visitors to your website don’t immediately covert to sales. But, these first time visitors are often only a few steps away from becoming loyal, paying customers. How can you make sure that this prime audience doesn’t forget about your product?
In this webinar, hosted by Executive Vice President Francis Skipper, we’ll discuss how remarketing enables you to increase your online conversions by helping close the deal with customers who were not ready to make a purchase the first time around. Attendees will learn:
What remarketing is and how it works
Why to remarket
Remarketing etiquette – the right way to remarket
Remarketing in action – client case studies
In this 451 Marketing Webinar, we’ll share the tools (free and premium) and numbers that today’s marketer need to evaluate, plan, and measure their search marketing and social media campaigns.
You're Invited: How to Create Buzz and Drive Attendance to Your Event Using ...451 Marketing
Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
MASSbuys: Informing and Engaging Your Constituents Using Social Media451 Marketing
Social media isn't just for fun anymore. Social platforms represent new opportunities for collaborative government. Government institutions of all sizes are getting in on the act, using social media tools to share important information among constituents and improve delivery of services. However, implementing these tools in government organizations and non-profits comes with unique challenges. In this workshop, attendees learn how to build a dynamic social media strategy to fostering engagement, community, and sharing.
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
1. #451Workshop
Francis Skipper
VP of Digital Marketing
617-259-1605
francis@451marketing.com
linkedin.com/in/francisskipper
@fskip
www.451Marketing.com
A Beginner’s Guide to SEO
2. Agenda…
• Intro to SEO
• Code, Content, Connections
• On Page SEO
• Off Page SEO
• Open Q & A
3. Search engine popularity has increased
Worldwide, 1,722,071,000,000
searches conducted on Google last year.
(Yes, that’s trillion)
4,717,000,000 Per Day
4. What is SEO?
• SEO or Search Engine Optimization is the
process of improving a website to make it
more relevant to searchers and search
engines.
• AKA:
• Natural search
• Organic search
5. What SEO is NOT…
• Paid Search (but it’s also not free)
• Fast
• Guaranteed
• Fire & forget
6. SEO Has Three Core Components
Code Content Connections
• Crawlability • On-Page
• Linking
• HTML • Keyword Density
• Directories
• XML sitemaps • Title Tags
• Social, blogs, articles
• URL Structure • Meta tags
• Press releases
• Robots.txt • H1, H2 etc
• Partners
• Navigation • Anchor Text
• Internal links
• 301’s • Navigation
• 404’s
• Canonical
11. Code - Technical Considerations
User Input Requirements
Site Security
Technical issues Cookie Implementation
limit search index Robots.txt
Frames
inclusion Broken Links & 404 Trapping
Server Load Balancing
URL Redirection
<Noscript> Tags
Internal Navigational Elements
Internal Linking
Domain and URL structure
Session IDs
Flash
12. Check for Indexing
Use the “site:”
command on
Google, Bing, & Yahoo.
If site is not
indexed, need to find
what is preventing
search engines from
crawling.
13. Optimized URL
Short, descriptive urls are optimal.
It is very important the url for your webpage contains your
keyword phrase and is no longer than 100 characters.
17. SEO Friendly URL - Solutions
• Wordpress: Turn on “pretty permalinks”
• Drupal: Install URL alias plugin
• Magento: Install SEO Links
• LAMP/WAMP: use .htaccess and mod rewrite*
• IIS 7.0: URL Rewrite extension*
*Get your developer to do it
18. Information Architecture
As few clicks as possible for user to get to
content they are searching for
20. Robots.txt
What is Robots.txt?
The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to
instruct robots (typically search engine robots) on how to crawl & index pages on their
website.
http://www.451marketing.com/robots.txt
21. Robots.txt
Block all spiders and bots:
User-agent: *
Disallow: /
Block a specific spider from a folder:
User-agent: Googlebot
Disallow: /uploads/
Best way to insure blocking by spiders?
<meta name="robots" content="noindex">
24. Keyword Research
Keyword
To get optimal traffic from search engines, need to
Research
create content around ht
How can you find the best
keywords to include in your
content?
25. Before You:
• Consult a keyword tool
• Analyze keyword density
• Rewrite any content
Sit down and perform a Google search.
26. Keyword Research
Analyze SERPS for Your Keywords
• Who is ranking?
• What are they doing effectively?
• Create a list of competitors
• Is your search too broad?
• Can you add modifiers?
27. Keyword Research
Q: For what Google search should
you rank #1?
A: “innovative, creative, game-
changing”
28. Keyword Research
Q: What do you do/make/sell?
A: “Oh. Cloud-based storage for
small business”.
“Keyword Research begins by admitting that you
may not have all the data” – Totally wise man
32. Keyword Research
I. Brainstorm Search Queries
• What would users who know my products type in?
• e.g. full suspension mountain bikes
• What about users who don’t know about my products?
• e.g. mountain bike car racks
• What are some searches I DON’T want to show up for?
• e.g. BMX bikes
33. Keyword Research
II. Research Chosen Keywords
adwords.google.com/o/KeywordTool
www.wordtracker.com
www.keyworddiscovery.com
www.compete.com
www.spyfu.com
39. Optimized Titles
Title Tag
and Headings
These are the strongest on-page
indicators to the crawlers of
what your content is about.
Heading (H1 Tag)
40. Keyword Density
(Nkr/Tkn) * 100
Percentage of times
a keyword appears
on a web page
compared to the
total number of
words on the page
Rule of Thumb: 4% - 250-500 words
http://tools.seobook.com/general/spider-test/
41. Optimize HTML Tags
View Source
Right click web page
and select view source
Primary objectives
should be accomplished
from the homepage
42. Optimize HTML Tags
Title Tag
Title tag is main text that describes an
online document. It is the single most
important on-page SEO element (behind
overall content) and appears in three key
places
I. Browser
II. SERP
III. External Websites
(esp. social media sites)
43. Optimize HTML Tags
Title Tag
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword
Best Practices
Less than 70 characters, as this is the limit Google displays in search results
44. Optimize HTML Tags
Meta Description
Meta Descriptions, provide concise
explanations of the contents of web
pages.
They are used by search engines on
search result pages to display preview
snippets for a given page
45. Optimize HTML Tags
Meta Description and Tags
The meta description should employ the keywords and create compelling
description that a searcher will want to click
Direct relevance to the page and uniqueness between each page’s meta
description is key
Best to keep meta descriptions between 150-160 characters
46. Optimize HTML Tags
H1 Tag
At a minimum, make sure that your primary keyword or
phrase for the page is enclosed in an H1 tag
64. #451Workshop
Francis Skipper
VP of Digital Marketing
617-259-1605
francis@451marketing.com
linkedin.com/in/francisskipper
@fskip
www.451Marketing.com
65. – National Communications Agency
Founded in 2004
– 30 Experienced PR, Social
Media, and Search Marketing
Professionals
– Named a 2011 & 2012
66. Integrated Communications Campaigns
The experienced team at 451 Marketing
specializes in integrating public
relations, social media, and search marketing
tactics into dynamic communications
campaigns.
We work with brands to build
awareness, engage customers, and drive
business using custom, integrated
communications campaigns.
Editor's Notes
Code is more on the technical side. We’ll usually be talking to your vendor about the technical changes we make to make sure that your site can be easily spidered by search engines. These are a few of the things we check when looking at a site, if you have cookies implemented on the site, how easily navigable your site is, whether there’s any flash.
Next we have content. A few of the things we check for are keyword rich content, search-friendly urls, optimized and unique meta descriptions and keywords. For instance, on party of gold’s site, the meta descriptions and keywords were all exactly the same on each page, so we need to make sure to change that.