This document provides 4 tips for quick and dirty link building: 1. Find and redirect broken links on your own site and competitors' sites to recover link juice. 2. Buy relevant sites and redirect their domains to your site to transfer link juice. 3. Use advanced Google search queries to find citations and ask for links. 4. Run controversial PPC ads to generate viral content and backlinks. Tools are recommended for each tip.

1. LINK BUILDING
QUICK & DIRTY
Razvan Gavrilas
ionSearch
Leeds 18th April 2012
@cognitiveSEO

2. WHO AM I ?
Founder @cognitiveSEO
SEO Tools for Pros
@cognitiveSEO

3. Broken Links
Tip1.1 – Your Site
• Find broken links
• 301 redirect your broken pages to the main page or the best matching page
Recover Lost Link Juice
Tip 1.2 – Your Competitors
• Find broken links
• Order the broken links by number of incoming links
• Extract Backlinks and sort by Site Type and a PR metric
• Make a list of the best sites to outreach (Blogs/etc)
• Ask for a link replacement
New Link Juice
Tools
Find Broken Links - Xenu’s Link Sleuth - http://home.snafu.de/tilman/xenulink.html
Backlink Analysis – MajesticSEO / SEOmoz / cognitiveSEO
@cognitiveSEO

4. Buy Relevant Sites
Tip 2 – Bulk Link Acquisition
• Search for relevant, not often updated, sites
• Analyze, Sort and Outreach
• Buy
• Redirect 301 the entire bought domain to
your domain
Link Juice Transfer
Tools
Google Intelligence
@cognitiveSEO

5. Citations
Tip 3 - Quicky
• Advanced Search queries like [intext:"http://domain.com"]
• Ask for a link!
Tools
Google
@cognitiveSEO

6. Controversial PPC ads
Tip 4
• Be creative with your content
• Run a Controversial PPC campaign
• Wait for the links!
Generates a ton of viral content and backlinks.
Tools
Your Brain
Google Adwords
@cognitiveSEO

7. THANK YOU
razvan.gavrilas@cognitiveSEO.com
www.cognitiveSEO.com
@cognitiveSEO
facebook.com/cognitiveSEO