This document outlines an agenda for a WordPress SEO presentation. The agenda includes an introduction to SEO, key SEO ranking factors like on-page and off-page optimization, optimizing WordPress sites for SEO through title tags, URLs, internal linking and plugins, and final thoughts on SEO being an ongoing process requiring practice, patience, and adapting to changes. The presentation concludes with contact information for questions.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
If you want Paid Traffic and you use WordPress, here's a buch of PPC Hacks - This talk was given by Peter Mead at the BigDigital Conference in Adelaide 2016
Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016Peter Mead
If you want Paid Traffic and you use WordPress, here's a buch of PPC Hacks - This talk was given by Peter Mead at the BigDigital Conference in Adelaide 2016
Detailed walk through of Wordpress CMS and Blogging Platforms and process of setting up hosted and self-hosted systems as well as using custom produced themes, bought and free themes.
A WordPress workshop geared towards Travel Writers, including advice on choosing themes and plugins, managing multiple author blogs, and SEO for WordPress.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.
9 word press plugins you need to create killer ContentAarif Habeeb
The goal of this PPT is to help you create killer content through the help of various WordPress plugins.
And, there is more to this than the words that you write.
9 WordPress plugins you need to create Killer content.
I don’t expect you to use each and every one of these plugins,
but it’s safe to say that a couple can improve your current approach.
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...Sage Island
We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.
Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.
WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)
A WordPress workshop geared towards Travel Writers, including advice on choosing themes and plugins, managing multiple author blogs, and SEO for WordPress.
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...Abhinav Gulyani
Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
In this workshop I went through all the settings to help users make sure they have this powerful WordPress plugin configured correctly. It can be overwhelming and the slightest wrong configuration could easily affect your search results.
9 word press plugins you need to create killer ContentAarif Habeeb
The goal of this PPT is to help you create killer content through the help of various WordPress plugins.
And, there is more to this than the words that you write.
9 WordPress plugins you need to create Killer content.
I don’t expect you to use each and every one of these plugins,
but it’s safe to say that a couple can improve your current approach.
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
BizTech - Strengthening Your Web Site’s Presence through an Integrated Market...Sage Island
We are excited to be a part of this special event featuring the area’s most successful people in business and technology, including our very own Mike Duncan. The expo, held at the new Wilmington Convention Center will include keynote speakers, seminars, and over 100 exhibitors. The event will help connect employees with new customers and will include an all start line up of educational internet marketing seminars.
Mike is scheduled to speak on the 14th from 9:45 – 10:45 a.m. His seminar “Strengthening Your Web Site’s Presence through an Integrated Marketing Plan” will teach business owners the tactics behind growing an online brand.
WordPress provides an excellent foundation for SEO, but there are many ways to improve it. I’ll present key techniques and powerful plugins that can supercharge a WordPress site for SEO.
Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
Jon Henshaw, Co-Creator & Product Manager, Raven Internet Marketing Tools (Twitter @RavenJon)
Learn how to identify duplicate content and redirect duplicate content appropriately so that the pages YOU want indexed appear in Google and Bing search results.
Featuring SEO Expert Steve Wiideman, you'll get the code, techniques, and reasoning behind 301 and canonical redirects.
Search Engine Optimisation - Have you been crawled over?Marshal Yung
Valentine's Day on 2011 was a little different. I was invited to present a talk on the topic Search Engine Optimisation (SEO) to a group of students from Tunku Abdul Rahman College (Kuala Lumpur). Here are my slides on the love and hate between a search engine and a website.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
1. WordPress SEO
John Shehata
Sr. Manager SEO, Advance Internet
john@john-shehata.com
Twitter @john_shehata
http://www.john-shehata.com
Sri Nagubandi
Director SEO, Rosetta
sri@srinagubandi.com
Twitter: @srinagubandi
http://www.srinagubandi.com
2. Agenda
SEO Introduction
What is SEO / Why SEO
SEO Ranking Factors
Technical / On Page / Off Page / Other
SEO for WordPress
Page Layout / Source Code Optimization
Final Thoughts (J&S)
Things to Remember
Q&A
4. What is SEO and Why?
What is SEO?
Search Engine Optimization (SEO) is the active
practice of optimizing a web site by improving
internal and external aspects in order to increase the
traffic the site receives from search engines. –
SEOMOZ.com
WHY SEO?
The majority of clicks from search engines are from
natural search!
5. The Keyword Competitive Landscape
Search Engine Optimization is not linear
Like Paid Search the Keyword/ Key Phrase that your
competing for is an important factor.
Each keyword will require its own strategy and level of
effort.
Sri Nagubandi has little competition
and should be easy to rank for.
5
6. The Competitive Landscape
WordPress is highly competitive and
will require a longer consistent effort.
8. SEO Ranking Factors
Keywords
Choose the right keywords that you can rank for
Technology
Code, etc.
Content
Optimize the most important elements, but write
unique interesting content
Off-Site Promotion
Link Development, Get Links from Relevant
Authoritative Site
9. Technical
The goal of Technical SEO is to remove roadblocks for
Search Engine Spiders and make crawling and
indexing your site easier.
Fast loading pages
Code validation
Broken links check
Proper redirects 301/302
404 pages checked
Sitemaps/ Robots.txt file updated
10. On-Site/ On-Page
Optimize all pages, META Tags, etc
Review semantic structure on page
templates
Keyword rich URLs
Update content and pages based on
engine updates and changes
11. Off-Site/ Link Development
Get links from relevant authorities sites!
Make sure that links have the right anchor
text!
Ensure that internal links also spread
value…
External links get authority to your site,
internal links spread them
Don‟t use generic text like „click here‟,
„view more‟, etc.. for either internal or
external links
13. Before you Start
Use your own domain name & host, don‟t use the
free wordpress.com free URLs/ hosting
Enable friendly URLs
Redirect domain.com to www.domain.com and use
www.domain.com in settings
Use robots.txt
Use a personal favicon
Create XML site maps (plugin), update it monthly
Add site to Google Webmaster Tools
Domain vs. sub-domain
Sub-domain can be treated as a separate domain
Update you tag line and include your most
important keyword
14. Title Tags
Place blog name at the end of the title, not
at the beginning
Customize with additional keywords for
display only on your home page
Override title tags w/ custom one (“SEO
Title Tag” plugin)
Place important keywords in the beginning
Don‟t exceed 60 characters
15. URLs
Rewrite to contain keywords, hyphens
not underscores
301 redirect from yourblog.com to
www.yourblog.com
Maintain legacy URLs even after
switching blog platforms
16. Internal Linking Architecture
Pages / Tags / Categories
Tag clouds & tag pages (e.g.
UltimateTagWarrior plugin)
Related Posts (e.g. Contextual Related Posts
plugin)
Top 10 posts
Next & Previous posts
Add Technorati tags to your posts (must claim
your blog first)
Get onto bloggers‟ blogrolls
17. Internal Linking Architecture
Tags:
Consistent
Lower case
Plural
Names, events, organizations, subjects and
locations
Don‟t use tags similar to your categories
18. Optimize your Blog
“Sticky” posts
Always appear at the top of the page
A way to add keyword-rich intro copy to a category page
or tag page
e.g. Adhesive plugin
Author profile pages & author links (for group blogs)
Pings
Lets the feed search engines know you‟ve updated
pingomatic.com, pingoat.com, pings.ws, feedshot.com
19. Internal Links
Anchor text
Internally link back to old, relevant posts within the
body of a blog post.
Don‟t use “here” or “previously” etc. as the anchor
text!
Link Internally utilizing keywords you want the
destination page to rank for
Don‟t use „permlink‟ as a text link, use the actual title
20. Writing Your Blog Post
Keyword research (Know the search terms your audience uses)
Select 1 primary keyword and 2-4 secondary keywords
Place your primary keyword early in your headline
Use keywords early in your copy and throughout the post
Use keyword alternatives and variant formats (change word order, use
long/short forms, use plural/singular, use semantic relevant keywords
Your posts should be 250 words at least
Always include an image
Image name should include a keyword
Use bolded sub-headlines
Use lists and indented quotes
Use internal links
Multi-Media Content: Images (Flickr), Videos (YouTube.com)
Use MORE tag to avoid content duplication
21. Feeds
Feedburner (monetize, social, different format, stats)
Partial Text Feeds vs. Full Text Feeds
Number of items in feed (10 or more)
Propagate deep links that drive traffic and “search
engine juice”
Allow separate feeds for each category
22. Plugins
Google Sitemap Generator
Related posts
Customize the feed
handle 301s
manage META data
Social bookmarking & create tag clouds.
ReTweet This
Internal Links
SEO Title Tag www.netconcepts.com/seo-
title-tag-plugin/
23. Plugins
All in One SEO Pack
Paginated Comments
WP-PageNavi 2.31
WWW redirect
Please understand or consule someone
about plugins that may conflict with each
other and what exactly these plugins will
do and wont do!
25. Keep the MOJO Going
Develop a mindset that the blog is not a project, it is part of
the long-term marketing effort
Plan for continuity –personnel move and responsibilities
change
Develop a long-term editorial battle plan to maintain quality
Develop editorial calendar
Join the conversation by writing posts that reference other
blogs
Become a link hub, an authority site, by making your blog
a real resource
Use your analytics to guide your editorial choices
Revisit your keyword list regularly
Quality is better than quantity (but quantity has a
quality of its own)
26. Keep the MOJO Going
Engage with your users
Reply to comments
Display most popular, most recent,
most commented, etc
Publish a regular schedule of
unique content: industry insights,
interviews, conference coverage,
surveys, blog reviews and blog
tools, photos & video.
29. Final Thoughts
Keep up with Engine Changes! What
worked last week may not be Search
Engine friendly today!
30. Final Thoughts
Link Development is as Important as
Technical SEO or On-Page Optimization
Tell your friends
Link out to relevant and authoratitive
content/ sites only
Get syndicated
Network OFFLINE
31. Q&A
John Shehata
john@john-shehata.com
Twitter @john_shehata
http://www.john-shehata.com
Sri Nagubandi
sri@srinagubandi.com
Twitter: @srinagubandi
http://www.srinagubandi.com
Link to us! Please;-)