Tahasin Chowdhury
Digital Marketing
Stratagist
Learning Subject
Learning Object
What Is SEO
, SEO , ,, SEO , ,
Search Engine Optimization (SEO)
What Will I do Befor




–Computer
– Internet
– Software
–
–
–
Computer
– Internet
– Internet
– Browser
Internet
Search Engine
• Search Engine
•
SEO
English
• Internet % Website
•
Online
English
Website
Website
Website
Wordpress, Blogsopt
Froum, Blog, Web2.0 ,Social Networking Website
HTML
SEOSEO
SEO
Search engines are programs that search documents for specified keywords and returns a list of
the documents where the keywords were found.
What is search engine ?
Why is SEO Important ?
Amra Search Engine Vaba Use Kori ?
Keyword ?
• Search Engine Keyword
• SEO search engine optimization Keyword User Keyword
How to Develop Keyword Research Skills
Keyword
-
•Google Adwords Keyword Tool –
:
– https://adwords.google.com/select/KeywordToolExternal
•Wordtrackerkeyword suggestion tool
:
– https://freekeywords.wordtracker.com
-
Google adwords
How Search Engines Work
search engine GoogleGoogle Search Engine Search
Site
Search Engine SEO search engine optimization
SEO Search Engine Optimization ?
Search Engine
Optimization ?
• Site
• Website Popularity
• Site Visitor
• Online Income
•
Search Engine Optimization
Search Engine Optimization
• Information Search Engine Search Engine
• Site Search Engine Optimization (SEO) Online Marketing ,,SEO
• Online Online Marketing Optimization addance Google adsence SEOVisitor
,Click ,Search Engine Optimization
What Is Google adsence ?
SEO ?
SEO Search Engine Optimization SEO
• Web Site
• Keyword
• Back Link
• Page Rank
• Search Engine
• Meta Keyword / Description
• On Page Optimization Off Page Optimization
• Generally, people look at websites for 2 primary
reasons:
Example:
• 1. To find information need. This could be anything
from a student looking for pictures of frogs for a school
project, to finding the latest stock quotes, to getting
the address of the nearest Thai restaurant.
• 2. To complete a task. Visitors may want to buy the
latest best-seller, download a software program, or
participate in an online discussion about a favorite
hobby.
• Backlinks are incoming links to a website or
web page
• Back Link Link Back Link. Google Back Link
Back Link
• Page Rank Google Page Rank Google
• alexa
Back Link
• On page optimization
• Off page optimization
Classification OF SEO
• What it could mean for your website’s content strategy?
• Although Google closely guards its algorithmic secrets, here’s what
we know about Panda historically, based on what Google
representatives have said about it and on other data analyses shared
amongst the web marketing community:
• Panda targets “thin” content on sites, which often equates to a
general lack of content
• Panda targets duplicate content, usually when a site has a large
volume of it
• Panda targets machine-generated content (what marketers often
refer to as “spun content”)
On Page Optimization Site Search Engine Web site design
Development
http://www.allimportantwebsitelink.com
Classification OF SEO
On-Page Optimization Methods
 Keywords
• Domain and URL
• Titles
• Meta Tags
• Content
• Remove broken / dead links
• Add Google and XML Site Map
• Feed
Hypertext Markup Language, a standardized system for tagging text
files to achieve font, color, graphic, and hyperlink effects on World.
<!DOCTYPE html>
<html>
<body>
<h1>My First Heading</h1>
<p>My first paragraph.</p>
</body>
</html>
HTML code
On Page Optimization Mata Keyword
(Meta Keyword) s – List of keywords used to indicate what your web page is about.
<head>
<title>Not a Meta Tag, but required anyway
</title>
<meta name="keywords" content=“mp3, Song , Video Songs, free mp3 songs ">
<meta http-equiv="content-type" content="text/html;charset=UTF-8">
</head>
Meta Keywords
• Keywords Meta description
•
• 3/4
• (Meta Descriptions) how search engines list your site in engines.
Generally not an influence in ranking on most engines.
• <head> <meta name="description" content=" Swanirvar's sole
objectives are to create Outsourcing Opportunity through
Information Technology.."> </head>
Meta Description
– Website Rank Checkers
– Backlink Checker
– Keyword Tools Checker
– Search Engine Tools
– No-Follow Finder
– Google Indexed Pages Checker
SEO Management tools
Off Page Optimization, On Page Site Search
Engine Off Page Optimization Web site Visitor
Traffic
– Social Networking Sites
 Facbook , LinkedIn, Twitter, Google+, etc
– Web 2.0 Property Creation
– Link Wheels
– Blogging
– Blog Comments
– Forum Postings
– Directory Submission
– Social Bookmarking
– Article submission
– Video Marketing/ Video Promotions
– Answer
→Yahoo Answers, Cha-Cha, Answer Bag, etc.
off page seo Methods
–Business Reviews
–Search Engine Submission
→ Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc.
–Photo Sharing
–Press Release Promotion
–Social Shopping Network
off page seo Methods
SEO Or Search Engine Optimization directory
submissionSearch engine Internet directory category
Site directory submission directory submission
Directory submission
Submit link/Submit Url/Add link/Add url/Submit/Submit Your
Site.
GB †jLv‡Z wK¬K Ki‡Z n‡e............
Directory submission
Directory submission
• Browser Site bookmark , Bookmarking Site Site
Bookarking
• Social Bookmarking
Social Bookmarking
• web Blog Visitor Social Bookmarking Site Content Tag Bookmarking
Traffic
• Back link
• Page Rank
• Branding Bookmarking Title Keyword
•
• email, username, password
•
• Site, Submit
• Submit New Stoty “ Click Site
• URL Title Keyword
www.allimportantwebsitelink.com
•Keyword important website. References ” news”
(TAG)
(TAG) , life science, life, science research, science.
(Description)
CaptchaSubmit
Click here
Fill up All Blank Box.
Email Verified Than show Profile
Submit Url
Than Give Your Buyer Url/Link
Than Give Title, Category, Tags, Description,
Trackback and Captcha code.
Click here
Than Click Profile & show Side Bar
Click Submitted Than Show Your Title
Than Click Your Title and see you’re
approved address.
Approved link
Report Sample
SMM
Find Me
Tahasin Chowdhury
Mobile : +88 1704778408
Email : tahasincd26@gmail.com
Web : www.bandarbantours.com
FB : www.facebook.com/tahasin.chowdhury
Fb Page: www.facebook.com/mythoughtcd
Twitter: www.twitter.com/tahasincd26
Linkedin: www.linkedin.com/in/tahasin-chowdhury-381453139/

Search Engine Optimization Tutorial

  • 2.
  • 3.
  • 4.
  • 5.
    , SEO ,,, SEO , , Search Engine Optimization (SEO)
  • 6.
    What Will Ido Befor
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
    English • Internet %Website • Online English
  • 12.
  • 13.
  • 14.
    Search engines areprograms that search documents for specified keywords and returns a list of the documents where the keywords were found. What is search engine ?
  • 15.
    Why is SEOImportant ?
  • 18.
    Amra Search EngineVaba Use Kori ?
  • 19.
    Keyword ? • SearchEngine Keyword • SEO search engine optimization Keyword User Keyword How to Develop Keyword Research Skills
  • 20.
  • 21.
    - •Google Adwords KeywordTool – : – https://adwords.google.com/select/KeywordToolExternal •Wordtrackerkeyword suggestion tool : – https://freekeywords.wordtracker.com -
  • 22.
  • 23.
  • 24.
    search engine GoogleGoogleSearch Engine Search Site Search Engine SEO search engine optimization SEO Search Engine Optimization ?
  • 25.
  • 26.
    • Site • WebsitePopularity • Site Visitor • Online Income • Search Engine Optimization
  • 27.
    Search Engine Optimization •Information Search Engine Search Engine • Site Search Engine Optimization (SEO) Online Marketing ,,SEO • Online Online Marketing Optimization addance Google adsence SEOVisitor ,Click ,Search Engine Optimization What Is Google adsence ?
  • 28.
    SEO ? SEO SearchEngine Optimization SEO • Web Site • Keyword • Back Link • Page Rank • Search Engine • Meta Keyword / Description • On Page Optimization Off Page Optimization
  • 29.
    • Generally, peoplelook at websites for 2 primary reasons: Example: • 1. To find information need. This could be anything from a student looking for pictures of frogs for a school project, to finding the latest stock quotes, to getting the address of the nearest Thai restaurant. • 2. To complete a task. Visitors may want to buy the latest best-seller, download a software program, or participate in an online discussion about a favorite hobby.
  • 30.
    • Backlinks areincoming links to a website or web page • Back Link Link Back Link. Google Back Link Back Link
  • 31.
    • Page RankGoogle Page Rank Google • alexa Back Link
  • 32.
    • On pageoptimization • Off page optimization Classification OF SEO
  • 33.
    • What itcould mean for your website’s content strategy? • Although Google closely guards its algorithmic secrets, here’s what we know about Panda historically, based on what Google representatives have said about it and on other data analyses shared amongst the web marketing community: • Panda targets “thin” content on sites, which often equates to a general lack of content • Panda targets duplicate content, usually when a site has a large volume of it • Panda targets machine-generated content (what marketers often refer to as “spun content”)
  • 35.
    On Page OptimizationSite Search Engine Web site design Development http://www.allimportantwebsitelink.com Classification OF SEO
  • 36.
    On-Page Optimization Methods Keywords • Domain and URL • Titles • Meta Tags • Content • Remove broken / dead links • Add Google and XML Site Map • Feed
  • 37.
    Hypertext Markup Language,a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World. <!DOCTYPE html> <html> <body> <h1>My First Heading</h1> <p>My first paragraph.</p> </body> </html> HTML code
  • 38.
    On Page OptimizationMata Keyword (Meta Keyword) s – List of keywords used to indicate what your web page is about. <head> <title>Not a Meta Tag, but required anyway </title> <meta name="keywords" content=“mp3, Song , Video Songs, free mp3 songs "> <meta http-equiv="content-type" content="text/html;charset=UTF-8"> </head> Meta Keywords
  • 39.
    • Keywords Metadescription • • 3/4 • (Meta Descriptions) how search engines list your site in engines. Generally not an influence in ranking on most engines. • <head> <meta name="description" content=" Swanirvar's sole objectives are to create Outsourcing Opportunity through Information Technology.."> </head> Meta Description
  • 40.
    – Website RankCheckers – Backlink Checker – Keyword Tools Checker – Search Engine Tools – No-Follow Finder – Google Indexed Pages Checker SEO Management tools
  • 42.
    Off Page Optimization,On Page Site Search Engine Off Page Optimization Web site Visitor Traffic
  • 43.
    – Social NetworkingSites  Facbook , LinkedIn, Twitter, Google+, etc – Web 2.0 Property Creation – Link Wheels – Blogging – Blog Comments – Forum Postings – Directory Submission – Social Bookmarking – Article submission – Video Marketing/ Video Promotions – Answer →Yahoo Answers, Cha-Cha, Answer Bag, etc. off page seo Methods
  • 44.
    –Business Reviews –Search EngineSubmission → Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc. –Photo Sharing –Press Release Promotion –Social Shopping Network off page seo Methods
  • 45.
    SEO Or SearchEngine Optimization directory submissionSearch engine Internet directory category Site directory submission directory submission Directory submission
  • 47.
    Submit link/Submit Url/Addlink/Add url/Submit/Submit Your Site. GB †jLv‡Z wK¬K Ki‡Z n‡e............ Directory submission
  • 48.
  • 50.
    • Browser Sitebookmark , Bookmarking Site Site Bookarking • Social Bookmarking Social Bookmarking
  • 51.
    • web BlogVisitor Social Bookmarking Site Content Tag Bookmarking Traffic • Back link • Page Rank • Branding Bookmarking Title Keyword
  • 52.
    • • email, username,password • • Site, Submit • Submit New Stoty “ Click Site • URL Title Keyword
  • 53.
  • 54.
    (TAG) (TAG) , lifescience, life, science research, science. (Description) CaptchaSubmit
  • 55.
  • 56.
    Fill up AllBlank Box.
  • 57.
    Email Verified Thanshow Profile
  • 58.
    Submit Url Than GiveYour Buyer Url/Link
  • 59.
    Than Give Title,Category, Tags, Description, Trackback and Captcha code. Click here
  • 60.
    Than Click Profile& show Side Bar
  • 61.
    Click Submitted ThanShow Your Title
  • 62.
    Than Click YourTitle and see you’re approved address. Approved link
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    Find Me Tahasin Chowdhury Mobile: +88 1704778408 Email : tahasincd26@gmail.com Web : www.bandarbantours.com FB : www.facebook.com/tahasin.chowdhury Fb Page: www.facebook.com/mythoughtcd Twitter: www.twitter.com/tahasincd26 Linkedin: www.linkedin.com/in/tahasin-chowdhury-381453139/