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To Blog or Not to Blog That is the Question

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Kevin Brett, M.A.
Kevin Brett, M.A.

What are the secrets of blogging success? Are they all digital? Is it a simple case of SEO and/or SEM glory? Or do analog skills...basic journalism...matter as well? How about good headlines, engaging copy and the use of the inverted pyramid?

TechnologyDesign
1 of 10
Your Blog; Readers & Search Engines Kevin M. Brett J452 April 23, 2013
Blogging: Alive and Well • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily
Digital, Yes • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • “Bots”/Web “Spidering” • How Many Readers? • How Many Page Views? • Search Engine Positioning?
Analog, Too Good Old-Fashioned Journalism Matters!
Headlines Matter! • “The Trouble with Widowers” • “It’s Not You; It’s Me” • “Competing Against the Dead” • “Smile on the Lips Before Tears in the Eyes”
Leads Matter • Get to the Point; Inverted Pyramid • More “Thumb Sucker” Than Hard News • What, Where, When, Who, Why & How • Not Lame. Not Boring. Not Predictable. • Draw Reader Into Conversation
Tags Matter • Uncle Phil • Phil Knight • Nike • Chip Kelly • Autzen • Rose Bowl • Just Do It!
Stakeholders Matter • Facebook Friends • Twitter Followers • LinkedIn Connections • LinkedIn Groups • WordPress Subscribers
Credibility Matters • Do you have “standing?” • Can you be a “thought leader?” • Where do you have credibility? • What are your strengths? • What are your weaknesses?
Respect Matters • Be Provocative; Not Notorious • Be Offensive Without Being Offensive • Eschew Invective, Name Calling, Slurs • Have Thick Skin …To a Point • Demand Respect; Offer Respect

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To Blog or Not to Blog That is the Question

  • 1. Your Blog; Readers & Search Engines Kevin M. Brett J452 April 23, 2013
  • 2. Blogging: Alive and Well • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily
  • 3. Digital, Yes • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • “Bots”/Web “Spidering” • How Many Readers? • How Many Page Views? • Search Engine Positioning?
  • 4. Analog, Too Good Old-Fashioned Journalism Matters!
  • 5. Headlines Matter! • “The Trouble with Widowers” • “It’s Not You; It’s Me” • “Competing Against the Dead” • “Smile on the Lips Before Tears in the Eyes”
  • 6. Leads Matter • Get to the Point; Inverted Pyramid • More “Thumb Sucker” Than Hard News • What, Where, When, Who, Why & How • Not Lame. Not Boring. Not Predictable. • Draw Reader Into Conversation
  • 7. Tags Matter • Uncle Phil • Phil Knight • Nike • Chip Kelly • Autzen • Rose Bowl • Just Do It!
  • 8. Stakeholders Matter • Facebook Friends • Twitter Followers • LinkedIn Connections • LinkedIn Groups • WordPress Subscribers
  • 9. Credibility Matters • Do you have “standing?” • Can you be a “thought leader?” • Where do you have credibility? • What are your strengths? • What are your weaknesses?
  • 10. Respect Matters • Be Provocative; Not Notorious • Be Offensive Without Being Offensive • Eschew Invective, Name Calling, Slurs • Have Thick Skin …To a Point • Demand Respect; Offer Respect