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Social Media For Real Estate Agents

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This presentation was delivered to the Licking County Board of Realtors in October 2016. It covers the basics of social media for real estate agents and gives tips and resources for Realtors as they work to use social media in their marketing.

Published in: Real Estate
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Social Media For Real Estate Agents

  1. 1. Why Social Media?? • 89% • 88% • 51% • 3X
  2. 2. Why Not Social Media? • Not “techie” • Don’t know what to do • Too busy • Have good intentions
  3. 3. Just for Fun • Over 53,000 views • Why is it popular?
  4. 4. Social Capital • Why “social media”? • Jokes • Capital • How does social media fit into this? (hint: everything on the Web is written down)
  5. 5. Marketing Compare: Online Offline Blog Post Newsletter Flickr Mail photos Podcasts Mail a CD Status message Quick phone call Friending/Connecting Meeting people at networking events
  6. 6. Inbound Marketing Most web sites = one to many broadcast tools (megaphone) “-nothing on these sites—which are filled with sales-oriented messages—compel them to stay.”
  7. 7. Beyond Marketing Listings • Be a good listener • RSS feeds • Commenting • Asking questions • Sharing posts, information Speaking of Real Estate Blogs (Realtor.org), OAR Daily Buzz, LinkedIn News, Groups, Answers
  8. 8. Beyond Marketing Listings Establishing Presence • Business Plan • How often? • Why? –Market presence –Exposure for sellers’ listings? –Connect • Your website is your hub
  9. 9. “. . .When you tell the story well, you’ll get found by people who are eager to do business with you.” David Meerman Scott
  10. 10. What Some Agents Do
  11. 11. What Some Agents Do
  12. 12. What Some Agents Do
  13. 13. What Some Agents Do
  14. 14. Create Remarkable Content • Information • Questions • Visuals
  15. 15. Realtor Content Resource
  16. 16. 30 in 30
  17. 17. FAQ Create a list of topics/questions you can comment on or answer for: • Buyers • Sellers • Homeowners • Investors • Remodelers
  18. 18. Brainstorming • What could you create today without having to research the topic? • What questions could you answer? (make a list!)
  19. 19. Suggestions for Beginners • Tell your story • Participate • Be open and treat people as you would like to be treated • Listen • Don’t expect quick results • Block out time
  20. 20. More Suggestions Think beyond the listing photos and details: • What are the benefits? • Use seller testimonials: Example • Video of community: Example • Interview an affiliate
  21. 21. Even More Suggestions • Don’t give up too soon • Keep it simple • Don’t overdo or oversell • Don’t share just a link
  22. 22. Resources Where do I get material? • Other agents’ posting, video, photos (property rights!) • Creative Commons • What it is • Why use it • How to use it • Material from Realtor Content Resource • Share material from other sources (Inman News, RIS Media, OAR blog, etc.)
  23. 23. Resources Creating your own content • Video, photos (Videolicious, Haiku Deck, Canva) • Marketing pieces you create • Writing – Blogs – Twitter – Facebook – Other sites
  24. 24. What if? • Focused on one • Got the word out • Shared remarkable content • Built relationships

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