Linkedin 101

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Linkedin Basics and tips , presented by AUB's Online Collaborative club.

Part of Social Media 101 Workshop.

Published in: Education, Technology, Business
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Linkedin 101

  1. 1. Social Media 101AUB’s Online Collaborative
  2. 2. By Jane Wong
  3. 3. Linkedin : Why use it?• Manage your professional profile and brand• Network• Share your expertise and knowledge• Uncover opportunities
  4. 4. Build a Killer Profile
  5. 5. Profile Tips• Use a professional, timely photo• Fill out your profile information• Really express your personal brand in your summary• Use an email address you check frequently
  6. 6. Profile Tips• Custom Web site •Your own website/blog/portfolio •Your company’s website •Any website you have contributed in
  7. 7. Profile Tips• Add a vanity URL
  8. 8. Profile Tips• Add a Connect to your Twitter account – Display your Twitter account or not – Share tweets in your LinkedIn status – Show rich link display
  9. 9. Profile Tips• Add sections – Certifications – Patents – Languages – Publications – Skills
  10. 10. Profile Tips •Import your resume •Resume Builder
  11. 11. Privacy
  12. 12. Privacy •Who can view my profile? •Can people see that I viewed their profile? •What privacy settings are available to me?
  13. 13. Control your public profile
  14. 14. Leverage LinkedIn
  15. 15. Leverage LinkedIn• Ask Questions• Search Answers• Answer questions• Join groups• Start & follow discussions
  16. 16. Leverage LinkedIn• Ask for recommendations• Recommend others.
  17. 17. Leverage LinkedIn• Applications – Company Buzz – Reading List by Amazon – Portfolio Display
  18. 18. Leverage LinkedIn• Invitations• Introductions• Messages• InMail
  19. 19. Leverage LinkedIn• How do I invite people to connect with me? – Search by name – Search by email – Import your contacts
  20. 20. Leverage LinkedIn• Find a Job – Include link in your email signature – Write guest blog posts and include a link – Set your profile to “Full View” – Check out the company – See where others with your skills work – Research your interviewer
  21. 21. LinkedIn Etiquette
  22. 22. LinkedIn Etiquette• Do I accept an invitation from someone I don’t really know?• Should I send invitations to people I don’t know?•
  23. 23. How do I get recommendations? Leverage LinkedIn

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