Basic Truths of Social Media
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The document discusses the growth of social media and its impact on communications and business. Some key points: - 2 billion people now use the internet globally, and social media engagement continues rising, with over 2/3 of internet users on social platforms. - Social media has democratized communications, allowing anyone to share content with just a few clicks. It is ubiquitous but not monolithic, with many different platforms and formats. - Major social media companies like Facebook, Twitter, and LinkedIn have grown enormously, some going public with multibillion-dollar valuations, showing the major impact and business potential of social media.
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Basic Truths of Social Media
- 1. The Global Internet: 2 Billion Users and Growing PRSA Certificate in Principles of Public Relations April 26, 2014
- 3. The Numbers Don’t Lie • 2/3rds of Global Internet Population Uses Social Media • 10 percent of Total Internet Time is Social Media Time • More Popular Than Checking E-Mail • 93% Believe a Company Should Have a Social Media Presence • 85% Companies Should Interact with Customers Through Social Media
- 4. Democratizing Communications • Internet Access; A Few Thoughts; A Few Key Strokes
- 5. The Basic Truths of Social Media 1. Ubiquitous, but NOT Monolithic 2. Digital is Eternal 3. Conversational Marketing 4. Thought Leadership
- 6. Blogging is Alive and Well • 54.1 million WordPress sites • 327 million subscribers • 2.5 billion pages • 500,000 new posts daily • 400,000 comments daily • No Need for HTML • Create Own Web Portfolios for Free
- 7. From Dorm Rooms to Wall Street • LinkedIn, 2003 • MySpace, 2003 • Facebook, 2004 • Flickr, 2004 • YouTube, 2005 • Twitter, 2006 • What’s Next?
- 8. Tale of Two IPOs “Connections” • Networking Strategy • 200 million subscribers • $20.7 billion Market Capitalization • $1.52 billion in revenues • $26 million in profits • Debuted at $45; Now $171.82 “Friends” • Social Media Strategy • 1.1 billion subscribers • $59.7 billion Market Capitalization • $7.8 billion in revenues • $1.4 billion in profits • Debuted at $38; Now $59.72
- 11. What Now? Strategies to Succeed in a Digital World • Underpromise; Overdeliver • Brands “Traded” in Cyberspace • 24/7/365 Monitoring & Response • Doing Good, Not Just Doing Well • Two-Way Symmetrical Communication
- 12. Not A Matter of “If,” a Matter of “When” • Tell the Truth • Tell it All • Tell it Fast • Move On
- 13. Manage or Be Managed: Your “Brand” is in Play