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Eng workshop-2011-03

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Presented at Executive Network Group of Greater Chicago, March 17, 2011

copyright 2011, Steven D. Stern

Published in: Technology
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Eng workshop-2011-03

  1. 1. Online StrategyOnline ExecutionOne Guy’s View on the Why and How of an online presence
  2. 2. Ground Rules
  3. 3. Ground Rules• Your mileage may vary
  4. 4. Ground Rules• Your mileage may vary• There’s got to be a pony
  5. 5. Ground Rules• Your mileage may vary• There’s got to be a pony• But no magic bullet
  6. 6. Quick questions
  7. 7. Quick questions• Hands up if you’re on Facebook
  8. 8. Quick questions• Hands up if you’re on Facebook• Hands up if you’re on Twitter
  9. 9. Quick questions• Hands up if you’re on Facebook• Hands up if you’re on Twitter• Why?
  10. 10. Why?• Be noticed• Thought leader• SEO• Promote your web site / blog / etc.• The ultimate goals: Indiana Jones strategy
  11. 11. Facebook Profile
  12. 12. Facebook Profile•
  13. 13. Facebook Page
  14. 14. Facebook Page• Blog here or use teasers for your blog• Templates -- You’d use “public figure”• Add LinkedIn, Twitter, Events• You can appoint another person as admin• There’s a way to get a short URL using bit.ly
  15. 15. Facebook Page• You can post “as your page” -- keep things separate from your profile
  16. 16. Promote Your Page• Use the AS YOUR PAGE feature to like other pages, post comments -- to participate• Facebook is PARTICIPATION• And be sure to spell check!• People will find you
  17. 17. Let’s talk Twitter
  18. 18. Why Tweet
  19. 19. Why Tweet• Cast your bread
  20. 20. Why Tweet• Cast your bread• It’s not spam
  21. 21. Why Tweet• Cast your bread• It’s not spam• It’s read by Google
  22. 22. Why Tweet• Cast your bread• It’s not spam• It’s read by Google• Mindshare
  23. 23. Why Tweet• Cast your bread• It’s not spam• It’s read by Google• Mindshare• Bait
  24. 24. It’s not about selling• It’s about presence and profile• If they know you, they’ll want you• You still need to include a call to action• Track your results with PeerIndex and Klout
  25. 25. At the very least• You show that you’re “with it” using the latest tools• You get to exercise your creative muscles• To find content, you have to stay current
  26. 26. Special Bonus Feature
  27. 27. The Wonders of• Set up a FREE phone number for your search• Direct calls to multiple phones• Voice mail transcripts• Custom voice mail messages by group• Make FREE calls from your home phone or your computer
  28. 28. Useful Links• http://google.com/voice• http://twitter.com• http://facebook.com• http://bit.ly

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