What are effective strategies for preparing and presenting winning public relations portfolios to potential/existing clients and prospective employers? Think conventional media. Think social media. Don't think mere scrapbook. Instead use your deliverables to tell your story, and tell it well.

1. PR Portfolio Review
Strategies
Kevin M. Brett
J454
May 8, 2013

2. Deliverables

3. Don’t Be Defensive
• Tremendous opportunity to receive constructive
feedback; Bring Your Notebook
• Make new contacts that can be part of your network;
assist your search
• New LinkedIn.com “connections”
• The Reviewers are donating their time

4. How Should You Prepare
• Practice, but don’t over practice, your
presentation
• Be confident: You know this subject better
than anyone else

5. Err…on Side of Overdressing
• Proper Business Attire
• At least sport coats & ties
• Coats, Blouses, Skirts
• Clean Shoes
• Grooming

6. Not “Pinterest”
• Think: Conventional and Social Media
• Think: Design, Art and Pictures
• Avoid: Pages of Black Type on 8”x11”
paper

7. Deliverables
Large Portfolios with Rings
Place for Business Cards
“Kangaroo” Pouch
Business Cards
Thank You Notes
LinkedIn Request

8. Awesome Content: Your Story
• Your Professional Work, including Eugene
Airport, FOOD for Lane County, SheerID
• Internships, Student Pubs, AHPR etc.
• J410, J440, J452, J453, J454, J495 etc.
• Blog Posts; News Releases; CEO Letters
• Short Video (1-2 Minutes)
• Cover Letter and Resume

9. Tells the Story
Without You Present