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Uploaded byBen Lang
IDC Marketing Class
This document provides 10 marketing hacks for startups, including guest posting on other sites, giving premium giveaways, using the Rapportive browser plugin to find emails, getting content exposure on sites like Hacker News and Reddit, optimizing for long-term traffic sources like Wikipedia and Quora through regular contributions, creating viral projects, optimizing use of social sharing buttons, engaging on LinkedIn groups, reaching out to relevant bloggers, and using invite incentives like Dropbox to gamify signups. The key is to only use these growth tactics if your product or service is truly high-quality and worthwhile.
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IDC Marketing Class
- 1. 10 Marketing Hacks ForYour Startup
- 2. Hi • Moved toIsrael two years ago • Marketing team at Wibiya / Kampyle • Growth hacking at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch
- 3. 1. Guest Posting •What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
- 6. 2. Premium Giveaways •Only for premium products • Offer blogs giveaways • Benefit: cost effective
- 13. 3. Rapportive • Browserplugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
- 17. 4. Voting Websites •Hacker News • Reddit • StumbleUpon • GrowthHackers • Product io
- 18. Hacker News • YCombinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
- 23. Reddit • Subreddit –10,000+ members • Study content • Compeitiors – www.reddit.com/domain/cnn.com
- 25. 5. Long TermTraffic • Wikipedia • Quora • SEO
- 26. Wikipedia • Must bevery fitting • Track traffic - stats.grok.se • 20 daily visits = 7300 yearly visitors
- 28. Quora • Must bevery fitting • Track traffic - stats.grok.se • 20 daily visits = 7300 yearly visitors
- 31. SEO • Compare products– iPhone 5 vs Nexus 5 • Long titles work well • Focus on something before it’s a trend
- 34. 6. Viral Projects •Build a one day viral project • Promote your brand subtly
- 46. 7. Share buttons •Twitter • Facebook • Google+ • LinkedIn
- 52. 9. LinkedIn • Contactanyone you want (for free) • Using groups
- 55. 9. Blogger Reachout •Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive
- 63. 10. Dropbox Style •The invite incentives • Gamifying sign ups
- 67. Must follow on •Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper • Nir Eyal - @nireyal
- 68. Blogs to follow •On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen
- 69. In the endnone of this matters if you have a crappy product. This only works if your product is amazing.
- 70. Connect • Email: b@langonline.com •www.BenLang.me @benln Ben Lang
- 71. For your business: •Come up with your own – Marketing trick – Viral project