Social media was the topic of the day at our latest digital marketing event in Belfast, as our social media executive Jess Orr discussed Facebook Fails and Instagram Tales with the room. Check out Jess's slides here and get in touch if you have any questions regarding your own social media activity.
7. 2. Jab, Jab, HOOK!
• Don’t go for the hard sell
• Jab, Jab with content that connects with your audience
• Facebook penalises organic posts that push people to buy
• Big seller posts will work more effectively in your ads
• Use social to build a community
@Jessica_Orr @TheTomorrowLab
8. • Plan ahead & keep
your objectives in mind
• Invest in your content
@Jessica_Orr @TheTomorrowLab
9. • Team ideas session
• Think outside the box
• No idea is a bad idea
• Be relative
@Jessica_Orr @TheTomorrowLab
14. 4. Distribution is Queen
• Help people find your
content
• Amplification Strategy
• Promote
• Utilise Influencers
@Jessica_Orr @TheTomorrowLab
15. 5. Video
• Huge Reach potential
• Ability to tell a story
• Engage fans instantly - auto
play
• Short video is more effective
@Jessica_Orr @TheTomorrowLab
23. 1. NotOptimising Your Page
• Be Original
• Right name
• Customise Vanity URL
• Findability – match brand name, Facebook name &
URL
@Jessica_Orr @TheTomorrowLab
24. • Info in your About
Section
• Keep it up-to-date
• Values & Benefits
@Jessica_Orr @TheTomorrowLab
25. • Look more
professional -
Image Sizing
• Implement your
Call to Action
button
@Jessica_Orr @TheTomorrowLab
26. • Customers expect
speedy customer
service online too
• Manage queries &
comments
• Your response time is
now visible to the
public
@Jessica_Orr @TheTomorrowLab
27. 2. Not PlanningAhead!
• Be Proactive
• Create a Content
Calendar
• Highlight Important Dates
@Jessica_Orr @TheTomorrowLab
29. 3. Not EncouragingPage Reviews
@Jessica_Orr @TheTomorrowLab
• Encourage customer feedback &
referrals
• May hold more weight in tourism, food &
hospitality
30. @Jessica_Orr @TheTomorrowLab
• Leave your feedback
• Respond to negative
reviews with kindness,
professionalism & positive
language…or use humour
if relative…
33. • Desktop only – facebook.com/services
• Ability to find highest-rated businesses in a given
area
• Facebook may compete with local search in future
Eg. Yelp & Google
• Can also be accessed through ‘Sub-Categories’
@Jessica_Orr @TheTomorrowLab
37. “Like TV, search, newspapers, radio &
virtually every other marketing platform,
Facebook is far more effective when
businesses use paid media to help meet
their goals.”
Brian Boland - Leader of the Ads Product Marketing
team
@Jessica_Orr @TheTomorrowLab
38. 5. Not Being Reactive
@Jessica_Orr @TheTomorrowLab
• Opportunity to drive
reach & engagement
• Be reactive, but relative
• 6 Nations organic post
– 9K Reach, 500
Engagements
39. 6. Not UtilisingInsights
• Understanding key metrics & what content works
• Measure overall Engagement
@Jessica_Orr @TheTomorrowLab
42. @Jessica_Orr @TheTomorrowLab
• Second biggest social network
• More than 80 Million photos shared per day
• 3.5 Billions Likes Daily
• People come to Instagram to be inspired & discover things
they care about
• 60% of Instagrammers say they learn about products &
services on Instagram
• 75% say they take action after being inspired by an
Instagram post
49. @Jessica_Orr @TheTomorrowLab
• One of the world's largest mobile ads platforms
• Now available globally for all businesses on
Facebook’s ad platform
• 200,000 advertisers on Instagram
• 75% of advertisers are outside of the US
50. • Photo & video ads
• Support many
objectives
• Shore Projects now
shipping to 100
countries
@Jessica_Orr @TheTomorrowLab
51. 3. Power of the #
@Jessica_Orr @TheTomorrowLab
• Context
• Connect
• Amplify
• Discover
• Conversation
52. 4. Shopping
You Can Now Make Your
Instagram Feed Shoppable!
@Jessica_Orr @TheTomorrowLab
55. Recap: Social Media Content
@Jessica_Orr @TheTomorrowLab
1. Tone of Voice
2. Jab, Jab, Hook
3. Killer Content
4. Distribution is Queen
56. Recap: Facebook Fails
@Jessica_Orr @TheTomorrowLab
1. Not Optimising your Page
2. Not Planning Ahead
3. Not Encouraging Page Reviews
4. Not Promoting Content
5. Not being Reactive
6. Not Utilising Insights
Hi everyone, I’m Jess, Social Media Executive at The Tomorrow Lab. Thank you all for coming today, as Andi mentioned earlier this is our biggest event to date & I hope you all have enjoyed the event so far.
‘FPS’ can also be accessed through clicking on the sub-category of a page
Worth noting that ‘Sub-Categories’ aren’t perfect and have limited options available, they are important to start implementing when taking Facebook Professional Services into consideration and if you want to rank
It’s clearly isn’t perfect, as we at TTL aren’t able to sub-categorise digital marketing