What will I cover?• Basics •Profile •Company pages •Endorsements and recommendations• Engaging with others •Share news and thoughts •Commenting and liking •Discussion groups and learning
Why spend time on LinkedIn?• 200m+ members• Focus on business• Business networking •61% use LinkedIn as their primary professional networking site. •35% access LinkedIn on a daily basis. •67% access LinkedIn at least weekly. •81% of LinkedIn users belong to at least one group. •52% participate in group discussions.
Company pages•Improving your company page•Following other company pages
Endorsements & Recommendations•Endorsements •Easy to do, but valuable?•Recommendations •Requires thought and effort •Approved before posted
Comments and Likes• Easy way to engage• Visibility• Keeps you informed about the debate
Learning and Discussions• Search topics, get notified• Join relevant groups or start one• Discussions •Start •Join/comment•Building relationships
Be strategic• Focus on why• Set aside time• Measurement?
Discussion points• What is your purpose for being involved inLinkedIn? What 3 things are you going to donow to further that purpose?• What top tips can you share with the group?• What groups do you recommend? How doyou choose a good group?• How do you get over an unwillingness tocontribute?• How do you make time?• What benefits have you seen?
1 day LinkedIn Masterclass coming in May.Join the mailing list for details.