LinkedIn for Knowledge      teams        and    lawyersHélène Russell      ©TheKnowledgeBusiness
What will I cover?• Basics   •Profile   •Company pages   •Endorsements and recommendations• Engaging with others   •Share ...
Why spend time on        LinkedIn?• 200m+ members• Focus on business• Business networking  •61% use LinkedIn as their prim...
Profile•Job description•Photo•100% complete
Company pages•Improving your company page•Following other company pages
Endorsements &      Recommendations•Endorsements  •Easy to do, but valuable?•Recommendations  •Requires thought and effort...
Comments and Likes• Easy way to engage• Visibility• Keeps you informed about the debate
Learning and Discussions• Search topics, get notified• Join relevant groups or start one• Discussions   •Start   •Join/com...
Be strategic• Focus on why• Set aside time• Measurement?
Discussion points• What is your purpose for being involved inLinkedIn? What 3 things are you going to donow to further tha...
1 day LinkedIn Masterclass               coming in May.Join the mailing list for details.
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Linked in for knowledge teams and lawyers

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This is a short presentation about using LinkedIn for knowledge teams in the legal sector and for lawyers, covering getting the basics right and beginning to interact and join the conversation.

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Linked in for knowledge teams and lawyers

  1. 1. LinkedIn for Knowledge teams and lawyersHélène Russell ©TheKnowledgeBusiness
  2. 2. What will I cover?• Basics •Profile •Company pages •Endorsements and recommendations• Engaging with others •Share news and thoughts •Commenting and liking •Discussion groups and learning
  3. 3. Why spend time on LinkedIn?• 200m+ members• Focus on business• Business networking •61% use LinkedIn as their primary professional networking site. •35% access LinkedIn on a daily basis. •67% access LinkedIn at least weekly. •81% of LinkedIn users belong to at least one group. •52% participate in group discussions.
  4. 4. Profile•Job description•Photo•100% complete
  5. 5. Company pages•Improving your company page•Following other company pages
  6. 6. Endorsements & Recommendations•Endorsements •Easy to do, but valuable?•Recommendations •Requires thought and effort •Approved before posted
  7. 7. Comments and Likes• Easy way to engage• Visibility• Keeps you informed about the debate
  8. 8. Learning and Discussions• Search topics, get notified• Join relevant groups or start one• Discussions •Start •Join/comment•Building relationships
  9. 9. Be strategic• Focus on why• Set aside time• Measurement?
  10. 10. Discussion points• What is your purpose for being involved inLinkedIn? What 3 things are you going to donow to further that purpose?• What top tips can you share with the group?• What groups do you recommend? How doyou choose a good group?• How do you get over an unwillingness tocontribute?• How do you make time?• What benefits have you seen?
  11. 11. 1 day LinkedIn Masterclass coming in May.Join the mailing list for details.

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