Some notes on building Brand You for the Postgrad Advertising Class of 2013
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The document provides tips for using various online platforms to promote oneself professionally, including LinkedIn, Twitter, Facebook, having a portfolio site, business cards, CV/resumes, and attending events. The key recommendations are to be professional, complete profiles with up-to-date information, showcase skills and work, engage with others, and find opportunities to contribute and connect both online and offline.
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Some notes on building Brand You for the Postgrad Advertising Class of 2013
- 6. Linkedin • Be professional • Complete your profile
- 7. Linkedin • Be professional • Complete your profile • Ask for recommendations
- 8. Linkedin • Be professional • Complete your profile • Ask for recommendations • Highlight your skills
- 9. Linkedin • Be professional • Complete your profile • Ask for recommendations • Highlight your skills • Include your contact details
- 10. Linkedin • Be professional • Complete your profile • Ask for recommendations • Highlight your skills • Include your contact details • Personalise your requests
- 11. Linkedin • Be professional • Complete your profile • Ask for recommendations • Highlight your skills • Include your contact details • Personalise your requests • Join groups
- 12. Linkedin • Be professional • Complete your profile • Ask for recommendations • Highlight your skills • Include your contact details • Personalise your requests • Join groups • Watch for events
- 13. Linkedin • Be professional • Complete your profile • Ask for recommendations • Highlight your skills • Include your contact details • Personalise your requests • Join groups • Watch for events • Promote yourself (what you’re doing/reading etc)
- 14. Linkedin • Be professional • Complete your profile • Ask for recommendations • Highlight your skills • Include your contact details • Personalise your requests • Join groups • Watch for events • Promote yourself (what you’re doing/reading etc) • Link to your other content/blog/Twitter/CV
- 18. Twitter • Be professional • Complete your profile
- 19. Twitter • Be professional • Complete your profile • Observe more than speak, at least initially
- 20. Twitter • Be professional • Complete your profile • Observe more than speak, at least initially • When you do talk, have an opinion
- 21. Twitter • Be professional • Complete your profile • Observe more than speak, at least initially • When you do talk, have an opinion • Follow a good mix of the right professionals
- 22. Twitter • Be professional • Complete your profile • Observe more than speak, at least initially • When you do talk, have an opinion • Follow a good mix of the right professionals • Follow recruitment specialists
- 23. Twitter • Be professional • Complete your profile • Observe more than speak, at least initially • When you do talk, have an opinion • Follow a good mix of the right professionals • Follow recruitment specialists
- 26. Facebook • Be professional • Use a real profile pic
- 27. Facebook • Be professional • Use a real profile pic • They aren’t your friends. Shock, I know.
- 28. Facebook • Be professional • Use a real profile pic • They aren’t your friends. Shock, I know. • Complete your profile with your career in mind
- 29. Facebook • Be professional • Use a real profile pic • They aren’t your friends. Shock, I know. • Complete your profile with your career in mind • Think about the pics you post!
- 30. Facebook • Be professional • Use a real profile pic • They aren’t your friends. Shock, I know. • Complete your profile with your career in mind • Think about the pics you post! • Use groups to find events – ICAD etc
- 31. Facebook • Be professional • Use a real profile pic • They aren’t your friends. Shock, I know. • Complete your profile with your career in mind • Think about the pics you post! • Use groups to find events – ICAD etc • Search for events – IAPI, ICAD, Offset etc
- 32. Facebook • Be professional • Use a real profile pic • They aren’t your friends. Shock, I know. • Complete your profile with your career in mind • Think about the pics you post! • Use groups to find events – ICAD etc • Search for events – IAPI, ICAD, Offset etc • Consider setting up your own group
- 33. Facebook • Be professional • Use a real profile pic • They aren’t your friends. Shock, I know. • Complete your profile with your career in mind • Think about the pics you post! • Use groups to find events – ICAD etc • Search for events – IAPI, ICAD, Offset etc • Consider setting up your own group • Contribute, comment, converse
- 36. Your portfolio site • Design it for simplicity
- 37. Your portfolio site • Design it for simplicity • Post only your best work
- 38. Your portfolio site • Design it for simplicity • Post only your best work • Link it to your other sites
- 39. Your portfolio site • Design it for simplicity • Post only your best work • Link it to your other sites • Keep your contact details prominent
- 40. Your portfolio site • Design it for simplicity • Post only your best work • Link it to your other sites • Keep your contact details prominent • Brag if you can, but don’t be an ass about it
- 41. Your portfolio site • Design it for simplicity • Post only your best work • Link it to your other sites • Keep your contact details prominent • Brag if you can, but don’t be an ass about it • Use relevant tags wherever you can
- 46. Get a business card! • Yes I know everything’s digital. Do it anyway.
- 47. Get a business card! • Yes I know everything’s digital. Do it anyway. • Get used to handing it out. It’ll only feel weird to you.
- 48. Get a business card! • Yes I know everything’s digital. Do it anyway. • Get used to handing it out. It’ll only feel weird to you. • Key contact points/job description
- 49. Get a business card! • Yes I know everything’s digital. Do it anyway. • Get used to handing it out. It’ll only feel weird to you. • Key contact points/job description • Remember to use it in any relevant situation
- 58. CV / resumé • As a PDF / hard copy
- 59. CV / resumé • As a PDF / hard copy • Relevant detail only! No purple prose.
- 60. CV / resumé • As a PDF / hard copy • Relevant detail only! No purple prose. • Not very exciting, but good to have it ready
- 61. CV / resumé • As a PDF / hard copy • Relevant detail only! No purple prose. • Not very exciting, but good to have it ready • Consider a more creative version of it too
- 63. Events • Being social and getting notice is easier – and fun
- 64. Events • Being social and getting notice is easier – and fun • Find relevent events: Ignite; Refresh; Connector; 24 the Web; TedX; OpenCoffee; 121 Marketing, etc etc
- 65. Events • Being social and getting notice is easier – and fun • Find relevent events: Ignite; Refresh; Connector; 24 the Web; TedX; OpenCoffee; 121 Marketing, etc etc • Sound boring? Start your own…