Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
2014 4분기 ir 현대카드_ko
Next
Download to read offline and view in fullscreen.

19

Share

Hacking Kickstarter - Marketing Tips for your Campaign

Download to read offline

Here's a list of marketing tricks for your Kickstarter campaign.
Tips on how to reach out to bloggers, attract press and generate maximum buzz around your Kickstarter campaign.

Inspired by Mike Del Ponte's campaign with Soma.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Hacking Kickstarter - Marketing Tips for your Campaign

  1. 1. Hacking Kickstarter
  2. 2. Never done a Kickstarter project Marketing aspects are similar to a startup
  3. 3. Me • Moved to Israel two years ago • Marketing team at Wibiya / Conduit • Growth at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch
  4. 4. Tweet me @benln
  5. 5. http://bit.ly/STXvyF Inspiration
  6. 6. Inspiration
  7. 7. Main focus: Facebook Direct traffic (primarily via email) Twitter Kickstarter Blogs Top referrers
  8. 8. Blogs • Relevance • Readership • Relationships • Reach
  9. 9. Research • Find 10 Kickstarter projects similar to yours • Make a list of press, tweets, mentions
  10. 10. Blogger Reachout • Find relevant writer • Find email using Rapportive (will explain after) • Come up with an angle, provide value • Very short email • Follow up using Rapportive
  11. 11. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
  12. 12. Blogs • Ask – Post in newsletter – Facebook page – Twitter feed – Any other channel they use
  13. 13. Your contacts • Export contacts from Gmail – Influencers (Klout) – In-the-know friends – Acquaintances • Different email to each group
  14. 14. Friends • Create a Facebook group • Host a party • Share the insider information • Make them a part of the team
  15. 15. Landing page • Keep it simple • Maximize sharing on Facebook
  16. 16. Tools • Zirtual • Boomerang • Mailchimp • Custom Kickstarter dashboard
  17. 17. Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang Questions?
  • elizabethsand1

    Sep. 14, 2017
  • arunorudo

    Feb. 3, 2017
  • joschin

    Jan. 30, 2017
  • chen0214

    Jul. 31, 2016
  • nicholasthiede

    Apr. 10, 2016
  • antonionyc

    Mar. 24, 2016
  • LeonardUsayi

    Dec. 6, 2015
  • bahz_baih

    Oct. 20, 2015
  • atma1

    May. 2, 2015
  • dotcom_91

    Aug. 9, 2014
  • DanielSweeney1

    Jun. 2, 2014
  • philipschneider

    Jan. 17, 2014
  • GijsbertKoren

    Dec. 1, 2013
  • 10100000

    Oct. 16, 2013
  • andreacolombo21

    Oct. 7, 2013
  • acannizzaro

    Oct. 7, 2013
  • CJCraft

    Sep. 25, 2013
  • Brand-star

    Aug. 12, 2013
  • Shirsendu

    Aug. 5, 2013

Here's a list of marketing tricks for your Kickstarter campaign. Tips on how to reach out to bloggers, attract press and generate maximum buzz around your Kickstarter campaign. Inspired by Mike Del Ponte's campaign with Soma.

Views

Total views

9,857

On Slideshare

0

From embeds

0

Number of embeds

2,115

Actions

Downloads

85

Shares

0

Comments

0

Likes

19

×