The document defines and provides examples of different types of research methods including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. It also defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. Different research methods are defined including their advantages and disadvantages. The document concludes by defining objective and subjective research as well as valid, reliable, and providing an example of Harvard referencing style.

1. Research
Reece Boland

2. Terminology
 Circulation
 The number of copies of a product that have been given
out.
 Hits
 How many views a particular website has.
 Box Office Figures
 How much money a movie has made in the cinema.
 Ratings
 How much the general population liked the film.
 Sales
 How many products have been sold.

3. Primary Research
 Definition
 It is where you do research by yourself.
 Advantages
 You can ask more questions in an interview.
 Disadvantages
 Finding the correct people can be difficult.
 Example
 Create particular questionnaires/surveys
that can be given to the public.

4. Secondary Research
 Definition
 Using premade research as your own work.
 Advantages
 The research has already been completed so
you just need to reword it to make it your
own.
 Disadvantages
 It might be hard to find.
 Example
 Research that has already been completed.

5. Quantitative Research
 Definition
 It is where yes/no answers are completed
in bulk.
 Advantages
 Quick and easy.
 Disadvantages
 May not be accurate.
 Example
 Pie charts.

6. Qualitative Research
 Definition
 Research that goes into detail.
 Advantages
 Answers that go more in depth.
 Disadvantages
 You won’t get as many answers.
 Example
 Forums

7. Audience Research
 Definition
 Finding more about who uses the product.
 Advantages
 More information on the audiences interests.
 Disadvantages
 The information may not be accurate.
 Example
 Figuring out what the average age of
gamers are.

8. Market Research
 Definition
 Finding more about the market place where the
product is sold.
 Advantages
 You are able to determine the price based on
location.
 Disadvantages
 It may be difficult to find similar products.
 Example
 Researching which market is most popular within
the community.

9. Production Research
 Definition
 Searching various pieces of information required
to produce a certain product.
 Advantages
 There are plenty of sources to look at.
 Disadvantages
 May take a long time to find solid information on
a particular topic.
 Example
 Searching what software is most popular to
edit videos.

10. Terminology
 Objective
 Research that is not affected by ethical opinions/beliefs.
 Subjective
 Research that is affected by ethical opinions/beliefs.
 Valid
 Whether the research given is able to answer the correct
question.
 Reliable
 Research that gives consistent answers.

11. Harvard Referencing
Name of the film being researched;
(Film) WarnerBros. (2002) Harry Potter and the
Philosopher’s stone
(Book) Rowling J.K (1997) Harry Potter and the
Philosopher’s stone
(Website) Rowling J.K (2012) Pottermore
(Magazine article) Begley Sarah (2017) Why Harry Potter
Matters 20 Years Later.
http://time.com/4824047/harry-potter-
20th-anniversary/