T.A.P Profile
•Candycrush
•Iphone5s/c
•Samsung Galaxy
•# (words/selfie)
•Toywatch/Casio
•Office
•Citymapper
•ITunes
•J20
•Playstation 4
...
Demographics
• Age group 13-20
• Mostly still in full/ part time education
• Pocket money a week: £10-20
• Part-time jobs
...
Psychographics
The different psychographic groups we would like to target our film at
are:
• Aspirer
• Explorer
• Reformer...
Aspirer
Aspirer: Materialistic, acquisitive, affinitive, oriented to
extrinsic ... image, appearance, charisma, persona an...
Explorer
Explorer: Energy - autonomy, experience, challenge, new
frontiers. Brand choice highlights difference, sensation,...
Reformer
• Reformer: Freedom from restriction, personal growth,
social awareness, value for time, independent judgement,
t...
Target Audience
The primary Target Audience for our film, is
Teens/ Young Adults.
This is because of the huge market area ...
• The ways in which we will target our audience instantly and actively, is by
advertising our film on social networking si...
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T.a.p profile

  1. 1. T.A.P Profile
  2. 2. •Candycrush •Iphone5s/c •Samsung Galaxy •# (words/selfie) •Toywatch/Casio •Office •Citymapper •ITunes •J20 •Playstation 4 •Eastpak •Superdry •Northface •Aloe Vera •DVDs •Cinema •Disocunt cards •Vouchers •USA music artists •TGI Fridays •Wagamama •Brand namez (LV/Chanel) •Purfume (Mill Lady/Men)
  3. 3. Demographics • Age group 13-20 • Mostly still in full/ part time education • Pocket money a week: £10-20 • Part-time jobs • Always looking for a bargain/ discount • Opinionated teens (have strong views- have the need to express originality) • Interested in subjects studying/ Hobbies/ Technology • Use social networking sites regularly such as FB/ Twitter/ Instagram/ Vine/ Whats App/ E-mail • Teens that follow celebs and trends, take advantage of big named people e.g. Rihanna • Household income yearly £25,000- £30,000
  4. 4. Psychographics The different psychographic groups we would like to target our film at are: • Aspirer • Explorer • Reformer The reason for selecting these 4C category psychographics is because they will be most affected by the film and it will appeal to them more because it will cater to there needs. Rather than the other psychographics this is because they are a lot stricter with there values and beliefs . And are seen to be a passive audience meaning they are very quick to react to what they have seen without understanding the storyline.
  5. 5. Aspirer Aspirer: Materialistic, acquisitive, affinitive, oriented to extrinsic ... image, appearance, charisma, persona and fashion. Attractive packaging more important than quality of contents. (Younger, clerical/sales type occupation) This is the main target audience for my film because are they younger audience who are into materialistic things, most materialistic things will be shown in our film trailer such as social networking sites/ technology/ fashion and the quality of the characters. Our film will appeal to them most because it contains a lot of things they can relate to, to do with persona and attitude. Also situations and circumstances they may face in the future.
  6. 6. Explorer Explorer: Energy - autonomy, experience, challenge, new frontiers. Brand choice highlights difference, sensation, adventure, indulgence and instant effect - the first to try new brands. (Younger - student) This psychographic links well with the aspirer as they both talk about the younger target audience, but in Explorer it is more to do with the student. The film would appeal to this psychographic because the film is taken place in the student world (point of view) and captures experience and challenges that they may have or will face. The Mood board reflects the explorer psychographics as it shows adventure, brand choice and differences.
  7. 7. Reformer • Reformer: Freedom from restriction, personal growth, social awareness, value for time, independent judgement, tolerance of complexity, anti-materialistic but intolerant of bad taste. Curious and enquiring, support growth of new product categories. Select brands for intrinsic quality, favouring natural simplicity, small is beautiful.(Higher Education) This is seen as the students in university or people who are in the higher education system. This psychographic can relate to our film as it can give them a chance to judge/ have an opinion on things (independent). Also make them have a social awareness of peoples views on society and different age groups.
  8. 8. Target Audience The primary Target Audience for our film, is Teens/ Young Adults. This is because of the huge market area for teens and young adults, we thought as a group it would be easy to target them because we can relate to them and there needs also we are in the same category of the young adults. I have previously explained the different psychographics we will be targeting at. As the target audience we are targeting at use new technologies such as iPads/iPhone etc we will incorporate those in our film so that it relates to our TA.
  9. 9. • The ways in which we will target our audience instantly and actively, is by advertising our film on social networking sites such as Facebook, Twitter and Instagram. These are the most famous active sites used by the target audience we are marketing our film at. • Also upload a link on YouTube of our film trailer/ Clips of behind the scene footage. • We will also create Billboard posters to advertise at bus stops and train stations. This will be seen by our target audience as they use London transport on a regular basis to get to and from school. • Also create a Synergy (buzz) around our film by creating a #hashtag to trend on twitter. Ways of reaching audience:

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