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HOW TO SUCCED IN 
SOCIAL MEDIA… FOR 
COLLEGE STUDENTS 
By Logan Boggs and Laura 
Villwock
An Introduction 
• As you probably know, social media 
is a prevalent force in most 
students lives. 
• We communicate with our friends and 
family, share our personal photos 
and statuses, and cultivate our 
online personalities through social 
media.
An Introduction 
• However, misusing social media can 
have some dire consequences. 
• People have been passed up for job 
interviews or let go from their jobs 
due to social media faux pas. Others 
have even been arrested! 
• Read on to learn how to avoid 
unflattering social media mistakes…
Tip 1: Use, but don’t 
rely on, privacy 
settings
Because even if you’re private... 
• Privacy settings are an 
incredibly useful, vital 
resource for social media 
users. 
• However, they may not be a 
secure as they seem.
…you don’t have “privacy.” 
• Privacy settings change frequently. 
• If they’re not updated, you and your 
information (including your physical 
location) may be at risk. 
• It is a good idea to check your 
privacy settings at least monthly to 
make sure that they’re up to snuff.
Incase you haven’t noticed... 
• Facebook has introduced a new 
feature called “Nearby 
Friends.” 
• It tells your Facebook friends 
who’s nearby using location 
information transmitted by 
their smart phones.
Mine just so happened to be automatically enabled, even though I 
didn’t opt in...
• The scariest thing 
is, that if I 
wouldn’t have 
gotten the 
creepiest 
notification ever, 
I never would have 
known, and every 
one of my friends 
could see my 
location. On a 
map. With 
directions on how 
Here’s an example of 
what it looked like. 
Via techcrunch.com.
Tip 2: BE 
SELECTIVE 
ABOUT WHO 
YOU ACCEPT 
OR FOLLOW
It’s all about who you know... 
• Unfortunately, people associate 
you with who you associate 
with, both in real life and on 
social media. 
• It’s common knowledge that 
prospective employers screen 
applicant’s social media 
profiles before making 
interview and hiring decisions.
• So, if you’re looking to break 
into the job market as a young 
professional, you might want to 
think before following 
@bigbootydaily or 
@drunkcatladies. 
Yes, these are real profiles.. 
Yes, I now follow @drunkcatladies.
Tip 3: use a 
strong password 
and update it 
frequently
Because nothing sucks more 
than identity theft 
• Think about all of the personal 
information on your Facebook 
profile. 
–Your email address. 
–Your phone number. 
–Your friend’s phone numbers. 
–Your geographic location (!)
•What if this information got 
into the wrong hands, all because 
you chose FirstName1 as your 
Facebook password? 
•Not to mention, people commonly 
use the same password for several 
online accounts (banking 
perhaps?)
• Don’t give crooks access to 
your private information just 
because you’re too lazy to 
create a challenging password 
and change it often. 
trustno1 
...probably not the best bet.
TIP 4: do not post 
overly personal or 
emotional 
statuses/tweets
We all have “that friend” 
• There’s no quicker way to lose 
friends or followers than to 
post overly-personal, 140 
character emotional bombs to 
your social networks daily. 
• Unfortunately, some people do 
just that.
• There’s no reason that the 
internet needs to know that 
you’re fighting with your 
significant other or that you 
hate your job. 
• Only post things on a need to 
know basis. Save the passive 
aggressive stuff for a close 
friend or family member– not 
the internet.
Also, don’t do things like this... 
Because you will be shamed by the entire internet. 
Via BuzzFeed.
Tip 5: don’t post 
incriminating picture 
to your profiles
This should be common 
sense... 
• But you would be surprised about how many 
social media users regularly post embarrassing 
or incriminating photos on their profiles. 
• These pictures have led to them getting 
passed up for jobs, suspended, and even 
arrested.
Would you hire those 
people? Probably not.
Tip 6: be mindful 
of tagging friends
Don’t incriminate your friends 
• Before you go to upload a photo to 
Facebook you should always ask if it 
paints you, or your friends, in a good light. 
• If not, you should probably refrain from 
posting it.
Let them incriminate themselves 
• Before posting an embarrassing 
photo or video of a friend, ask 
them for permission. 
• After all, sally might be 
looking for a job, and it might 
be kind of hard to explain that 
keg stand she did last weekend 
to her prospective employer.
Your friends will thank you
Tip 7: don’t post 
anything 
culturally 
insensitive
Use your brain 
• It’s NEVER a good idea to post 
anything hateful on social 
networking. 
• Whether you generate the 
content or share/retweet it, it 
makes you look like an awful 
individual.
Everyone is entitled to their 
opinion... 
• But not every opinion needs to 
be broadcast across the 
internet! Think before you 
post! 
• Innocent jokes can also be 
misconstrued and cause loads of 
unwanted trouble.
Probably not the best PR move... 
Via funnie.st
TIP 8: monitor your 
posts for negative 
comments
Comments may cause 
controversy... 
• That you may not want directed 
your way. 
• Even if you post something 
inherently harmless, sometimes 
a friend’s off the wall 
comments can escalate things to 
a inappropriate or offensive 
level.
• Check the comments on your 
posts! Remember, you are who 
you associate with in the eyes 
of your employer or your 
school. 
• Don’t forget that it’s okay to 
delete a comment made by 
someone else if it makes you 
uncomfortable– it’s your page!
Tip 9: don’t 
speak negatively 
about your 
school or 
professors
Don’t sh*t where you eat 
• It would seem that the majority 
of these tips SHOULD be common 
sense. The sad thing is, 
however, that people get in 
trouble every day for 
irresponsible use of social 
media.
It’s okay to be frustrated... 
• It’s okay and perfectly normal 
to be frustrated with your 
school or one of your 
professors during at least one 
point in your college career. 
• Deal with your frustrations 
through the appropriate 
channels– don’t blast the 
school or professor on social 
media.
Tip 10: don’t 
speak 
negatively your 
job
Work may suck... 
• But you know what sucks more? 
Getting fired over something 
stupid you posted online. 
• Before you mindlessly fire off 
a tweet exclaiming how much you 
hate your job or boss, stop to 
think “what would happen if my 
boss saw this?”
• It’s normal to be fed up with 
your job. Everyone knows the 
feeling well. But, keep the bad 
mouthing among friends or 
family– not on social media.
Or end up like this. Oops. 
Via Funnie.st.

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How to Succeed in Social Media... For College Students

  • 1. HOW TO SUCCED IN SOCIAL MEDIA… FOR COLLEGE STUDENTS By Logan Boggs and Laura Villwock
  • 2. An Introduction • As you probably know, social media is a prevalent force in most students lives. • We communicate with our friends and family, share our personal photos and statuses, and cultivate our online personalities through social media.
  • 3. An Introduction • However, misusing social media can have some dire consequences. • People have been passed up for job interviews or let go from their jobs due to social media faux pas. Others have even been arrested! • Read on to learn how to avoid unflattering social media mistakes…
  • 4. Tip 1: Use, but don’t rely on, privacy settings
  • 5. Because even if you’re private... • Privacy settings are an incredibly useful, vital resource for social media users. • However, they may not be a secure as they seem.
  • 6. …you don’t have “privacy.” • Privacy settings change frequently. • If they’re not updated, you and your information (including your physical location) may be at risk. • It is a good idea to check your privacy settings at least monthly to make sure that they’re up to snuff.
  • 7. Incase you haven’t noticed... • Facebook has introduced a new feature called “Nearby Friends.” • It tells your Facebook friends who’s nearby using location information transmitted by their smart phones.
  • 8. Mine just so happened to be automatically enabled, even though I didn’t opt in...
  • 9. • The scariest thing is, that if I wouldn’t have gotten the creepiest notification ever, I never would have known, and every one of my friends could see my location. On a map. With directions on how Here’s an example of what it looked like. Via techcrunch.com.
  • 10. Tip 2: BE SELECTIVE ABOUT WHO YOU ACCEPT OR FOLLOW
  • 11. It’s all about who you know... • Unfortunately, people associate you with who you associate with, both in real life and on social media. • It’s common knowledge that prospective employers screen applicant’s social media profiles before making interview and hiring decisions.
  • 12. • So, if you’re looking to break into the job market as a young professional, you might want to think before following @bigbootydaily or @drunkcatladies. Yes, these are real profiles.. Yes, I now follow @drunkcatladies.
  • 13. Tip 3: use a strong password and update it frequently
  • 14. Because nothing sucks more than identity theft • Think about all of the personal information on your Facebook profile. –Your email address. –Your phone number. –Your friend’s phone numbers. –Your geographic location (!)
  • 15. •What if this information got into the wrong hands, all because you chose FirstName1 as your Facebook password? •Not to mention, people commonly use the same password for several online accounts (banking perhaps?)
  • 16. • Don’t give crooks access to your private information just because you’re too lazy to create a challenging password and change it often. trustno1 ...probably not the best bet.
  • 17. TIP 4: do not post overly personal or emotional statuses/tweets
  • 18. We all have “that friend” • There’s no quicker way to lose friends or followers than to post overly-personal, 140 character emotional bombs to your social networks daily. • Unfortunately, some people do just that.
  • 19. • There’s no reason that the internet needs to know that you’re fighting with your significant other or that you hate your job. • Only post things on a need to know basis. Save the passive aggressive stuff for a close friend or family member– not the internet.
  • 20. Also, don’t do things like this... Because you will be shamed by the entire internet. Via BuzzFeed.
  • 21. Tip 5: don’t post incriminating picture to your profiles
  • 22. This should be common sense... • But you would be surprised about how many social media users regularly post embarrassing or incriminating photos on their profiles. • These pictures have led to them getting passed up for jobs, suspended, and even arrested.
  • 23.
  • 24. Would you hire those people? Probably not.
  • 25. Tip 6: be mindful of tagging friends
  • 26. Don’t incriminate your friends • Before you go to upload a photo to Facebook you should always ask if it paints you, or your friends, in a good light. • If not, you should probably refrain from posting it.
  • 27. Let them incriminate themselves • Before posting an embarrassing photo or video of a friend, ask them for permission. • After all, sally might be looking for a job, and it might be kind of hard to explain that keg stand she did last weekend to her prospective employer.
  • 28. Your friends will thank you
  • 29. Tip 7: don’t post anything culturally insensitive
  • 30. Use your brain • It’s NEVER a good idea to post anything hateful on social networking. • Whether you generate the content or share/retweet it, it makes you look like an awful individual.
  • 31. Everyone is entitled to their opinion... • But not every opinion needs to be broadcast across the internet! Think before you post! • Innocent jokes can also be misconstrued and cause loads of unwanted trouble.
  • 32. Probably not the best PR move... Via funnie.st
  • 33. TIP 8: monitor your posts for negative comments
  • 34. Comments may cause controversy... • That you may not want directed your way. • Even if you post something inherently harmless, sometimes a friend’s off the wall comments can escalate things to a inappropriate or offensive level.
  • 35. • Check the comments on your posts! Remember, you are who you associate with in the eyes of your employer or your school. • Don’t forget that it’s okay to delete a comment made by someone else if it makes you uncomfortable– it’s your page!
  • 36. Tip 9: don’t speak negatively about your school or professors
  • 37. Don’t sh*t where you eat • It would seem that the majority of these tips SHOULD be common sense. The sad thing is, however, that people get in trouble every day for irresponsible use of social media.
  • 38. It’s okay to be frustrated... • It’s okay and perfectly normal to be frustrated with your school or one of your professors during at least one point in your college career. • Deal with your frustrations through the appropriate channels– don’t blast the school or professor on social media.
  • 39. Tip 10: don’t speak negatively your job
  • 40. Work may suck... • But you know what sucks more? Getting fired over something stupid you posted online. • Before you mindlessly fire off a tweet exclaiming how much you hate your job or boss, stop to think “what would happen if my boss saw this?”
  • 41. • It’s normal to be fed up with your job. Everyone knows the feeling well. But, keep the bad mouthing among friends or family– not on social media.
  • 42. Or end up like this. Oops. Via Funnie.st.