SlideShare a Scribd company logo
DesignBASICSfor
DIYPrint and Digital Publications
Sowhoisthisguy?
@paulgordonbrown
Participants will be able to…
• Describe the key ideas in the conceptualization
of any design project.
• Articulate and apply basic principles of effective
graphic design in their work—including the
effective use of fonts, images, and color.
• Identify sources of free or low-cost media for
use in their marketing.
• Identify free or low cost online tools for design.
Whatdoyouwanttolearn
today?
concept design
concept
Focus
Simplicity
Signal to Noise
Stickiness
Going Viral
design
Finding Images
Using Images
Text
Presentations
Programs
concept
Focus
concept
Core
Concept
Ideas & Images
Colors & Emotions
Storyboard
Simplicity
concept
Signal
to
Noise
RATIO
“If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness”
“If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness”
“If you put yourself in a position
where you have to stretch
outside your comfort zone,
then you are forced to expand
your consciousness.”
“If you put yourself in a position
where you have to s t r e t c h outside your comfort zone,
then you are forced to expand your consciousness.”
“If you put yourself in a position
where you have to s t r e t c h outside your comfort zone,
then you are forced to expand your consciousness.”
2007 2008 2009
2010
NRHH Chapter
Membership
• The number of NRHH
members has increased
steadily over the past
four years
• 2010 was our best year
2007 2008 2009 2010
30
26
18
12
NRHH Membership Increases
Percentage of chart which
looks like Pac-Man
Looks like Pac-Man
Does not look like Pac-Man
Make it stick
concept
simplicity
unexpectedness
concreteness
credibility
Emotions
stories
Going Viral
concept
https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
follow
what’s
#trending
!Luck.
concept
Focus
Simplicity
Signal to Noise
Stickiness
Going Viral
design
Finding Images
Using Images
Text
Presentations
Programs
design
Finding Images
design
Start with
the image
1024x768 @ 76dpi
print
@300dpi
Using Images
design
VECTOR RASTER
VECTOR RASTER
STRETCH
your images
S T R E T C H
your images
Don’t
your images
contort
Don’t use images
watermarks
with
space
Use
white
Text
design
Tunderstanding fonts
Serif
Sans Serif
Artistic
Serif
Serif fonts are great for when you’re presenting
large blocks of text. They are easier to read and
more forgiving to the eye.
Sans Serif
Sans Serif for Headlines
Artistic
are great toArtistic fonts
convey a feeling.
D O N T B E
A F R A I D T O
B R E A K U P
Y O U R T E X T
This is a Standard Headline
Headline
This
Standard
is not a
text inside
your imagesadd
text inside your images
add
Presentations
design
slidument
bullet
points
story
design
Programs
concept design
concept
Focus
Simplicity
Signal to Noise
Stickiness
Going Viral
design
Finding Images
Using Images
Text
Presentations
Programs
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

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