This slideshow tutorial give WRTG 3040 students basic information on how to maintain professionalism in their personal social media.

1. Using Social Media Professionally
a
3040
and
Beyond
presenta0on

2. If
you
are
an
adult
human
(or
a
really
cute
cat
or
dog),
you
probably
have
some
social
media
ra:ling
around
your
smartphone
or
filling
up
your
procras<na<on
hours.
This
presenta<on
is
going
to
review
some
basics
for
how
to
keep
it
professional,
even
when
you’re
using
your
personal
social
media.

3. “BUT
WHY?”
you
cry.
“IT’S
MY
SOCIAL
MEDIA!”
And
so
it
is,
my
friend.
But
soon
enough
you’ll
want
a
job
or
an
internship
and
that’s
when
your
social
media
has
the
power
to
help
or
hurt
you.
So
now
is
a
great
<me
to
start
using
your
social
media
like
you’re
already
a
professional.

4. First
of
all:
This
does
not
mean
that
you
should
go
erase
all
evidence
of
your
fun
life
from
your
social
media
plaTorms.
Sure,
some
of
that
should
go
and
we’ll
talk
about
what
of
that
needs
to
disappear,
but
one
of
the
huge
benefits
to
social
media
is
that
it
has
the
power
to
build
your
personal
brand.
Above
all
your
personal
brand
should
be
authen4c.
So
don’t
go
erasing
“you”
from
the
internet
just
yet.

5. Think
of
your
social
media
as
the
preview
to
the
in-­‐person
“you.”
It
can
give
new
friends,
employers,
professional
contacts
an
idea
of
who
you
are
and
what
you
offer
before
they
even
speak
with
you.
It’s
an
opportunity
to
make
sure
your
preview
is
authen<c
and
leaves
an
overall,
good
impression.

6. Let’s
talk
first
about
what
should
stay:

7. Pictures
of
you
doing
fun
ac<vi<es
with
your
friends.
Happy,
healthy
smiling
faces
show
what
a
great
person
you
are
to
be
around.

8. Evidence
of
your
volunteering
or
service
ac<vi<es.

9. Blogs,
tumblrs,
Pinterest
accounts,
etc.
that
showcase
your
ar<s<c,
professional
or
crea<ve
talent.

10. Status
updates
that
are
meaningful
and
that
authen<cally
tell
the
story
of
your
life.
Note:
this
doesn’t
mean
“making
everything
sound
great.”
If
you
want
to
remember
the
day
your
dad
passed
on
Facebook,
do
so
with
respect.
Or
if
you
want
to
bring
a:en<on
to
a
global
tragedy,
do
so
without
drama.
If
you
want
to
share
the
news
that
you
got
your
dream
job,
do
so
humbly,
with
gratefulness.
There’s
a
trick
to
telling
this
story….

11. Authen4c
Cura4on

12. Authen4c
cura4on:
Making
choices
about
what
you
post
on
social
media
that
tell
the
story
of
“you.”
This
story
should
have
a
purpose,
a
goal,
a
mission
statement
(to
be
determined
by
you).
This
story
should
have
ups
and
downs.
This
story
should
be
real.
This
story
should
represent
your
best
self,
but
not
necessarily
have
the
effect
of
crea<ng
the
false
seeming
“Facebook-­‐life.”
Even
your
best
self
has
bad
days
and
vulnerabili<es.
Everyone’s
does.
The
idea
of
authen<c
cura<on
understands
that
we
choose
what
to
post
on
our
social
media
plaTorms
and
that
we
can
do
it
with
inten0on
and
purpose.

13.
Your
first
choice
is:
how
do
you
want
to
be
seen
online?
What
do
you
want
people
to
know
about
you
before
you
meet
in
person?
It’s
not
a
bad
idea
to
jot
some
ideas
down
and
keep
them
somewhere
private…
Write
your
own
personal
mission
statement.

14. Authen4c
cura4on
starts
with
awareness.
Your
skills
as
a
reader
and
writer
are
invaluable
here.
You
have
to
decide
some
things
before
you
post:
1. Is
this
meaningful
to
me?
2. Will
others
find
it
meaningful?
3. What
does
this
say
about
me,
overall?
4. Is
this
the
place
to
share
it?

15. These
choices
are
incredibly
personal
and
I
can’t
tell
you
what
to
choose
to
post.
I
can,
however,
tell
you
from
a
professional
standpoint
what
will
harm
the
percep<on
of
your
online
persona.

16. Online
persona:
the
collec<on
of
“who
you
are”
online.
The
sum
of
all
your
social
media
plaTorms.
It’s
whoever
we
get
when
we
pile
up
all
your
walls,
<melines,
photo
albums,
blogs,
tumblrs,
etc.
All
those
things
add
up
to
“someone”
(a
“persona”)
and
we
want
that
persona
to
be
as
much
like
the
in-­‐person
you
as
possible.

17. So
what
can
hurt
the
online
persona,
and
therefore
the
in-­‐person
you?

18. Ran4ng:
from
li:le
things
like
the
jerk
that
sits
next
to
you
in
bio,
to
your
co-­‐worker
from
hell,
to
your
poli<cal
or
religious
beliefs,
ran<ng
online
won’t
help
the
in-­‐
person
you
get
ahead.
BoJom
line:
Don’t
get
personal
about
anybody
but
yourself.

19. While
we’re
talking
about
talking
about
yourself,
be
careful
there
too.
Doing
the
all-­‐too-­‐familiar
“Facebook
TMI”
can
hurt
you
professionally.
BoJom
line:
It’s
<me
to
get
a
<ny
bit
paranoid.
Don’t
talk
badly
about
others
online
(avoid
the
subtweet
and
the
passive
aggressive
facebook
posts).
In
general,
it’s
best
to
avoid
making
purposefully
antagonis<c
posts
about
religion,
poli<cs
or
any
other
ideology.

20. Start
considering
your
future
audience,
now.
Pretend
like
everything
you
post
might
be
seen
by
a
poten<al
employer.

21. Stuff
that
will
hurt
you,
no
maJer
what:
• Pictures
of
you
where
you
are
obviously
inebriated
• Pictures
of
your
where
most
of
your
companions
are
obviously
inebriated
• Pictures
of
you
doing
anything
illegal
• Pictures
of
you
dressing
up
as
a
racial
stereotype
• Pictures
of
you
engaging
in
hazing
ac<vi<es
• Any
kind
of
discriminatory
language
• Evidence
of
bullying
or
harassment
• Excessive
profanity
• Ran<ng
about
your
job
(or
previous
jobs)
• Ran<ng
about
personal
ideologies
• Making
personal
accusa<ons
or
threats
in
private
forums
• Threatening
personal
harm
to
others
who
disagree
with
you

22. Addi4onally,
you
may
need
to
dig
into
what
other
people
have
posted
about
you.
Untag
yourself
in
photos
you
wouldn’t
want
a
poten<al
employer
to
see
–
be:er
yet,
ask
if
they
can
be
removed.
Delete
inappropriate
status
updates
on
Facebook,
Twi:er,
etc.,
but
know
that
once
they’re
out
there
they
never
really
disappear.
If
you
have
been
involved
in
an
egregious
breach
of
professional
behavior
and
it
is
documented
on
social
media,
begin
to
think
about
how
you
will
explain
yourself,
if
given
the
chance.

23. If
you
ever
find
yourself
in
the
posi<on
of
needing
to
apologize
publicly
because
you’ve
damaged
your
online
persona,
s<ck
with
the
simple
stuff.
1. Show
you
understand
why
you
need
to
apologize
2. Admit
you’re
wrong.
The
best
way
to
admit
you’re
wrong
is
to
say
“I
was
wrong”
3. Apologize
to
those
you’ve
hurt
4. If
you
can,
make
it
up
to
them.
If
you
don’t
know
how,
ask
them
how
you
make
things
right
between
you.
Avoid
lengthy
explana<ons
of
why
you
did
what
you
did.
If
your
intent
was
innocent
explain,
“I
didn’t
know
that
doing
X
was
wrong,
but
I
do
now
and
it
won’t
happen
again.”
Apologies
that
get
accepted
are
genuine,
well
thought
out
and
don’t
make
excuses.
Good
apologies
take
lots
of
courage,
but
if
you
care
about
your
online
persona,
be
willing
to
make
one.

24. As
poten4ally
dangerous
as
social
media
can
be
for
our
online
personas,
personal
brands
and
in-­‐real-­‐life
selves,
all
it
takes
is
awareness
and
careful
considera4on
to
keep
it
professional.

25. Furthermore,
post
to
enrich
your
life.
Post
things
that
ma:er
and
that
make
meaning.
Raise
your
consciousness
to
be
aware
that
at
its
best
social
media
should
be
used
to
connect
us
with
others.
Use
yours
to
connect
you
and
to
open
doors
in
your
private
and
professional
life.
Put
as
much
importance
on
what
you
post
on
social
media
as
you
would
on
what
you
say
to
the
most
important
people
in
your
life.

26. If
you
keep
things
classy,
social
media
could
take
you
anywhere!

27. This
presenta<on
was
wri:en
for
you
by
your
instructor:
Allison
Carr
Waechter
Images
were
obtained
from:
morguefile.com
and
Mary
Henderson
h:p://mkhmarke<ng.wordpress.com