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Social Media Journey

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Lieke Muller
Lieke Muller

Lieke introduces herself and her company LiberMedia. She then discusses her social media journey, including engaging with customers, delivering on dreams through viral campaigns, integrating social media into her marketing strategy, and analyzing social media data. The presentation provides examples and screenshots from LiberMedia's social media activities.

BusinessTechnology
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Social Media Journey #SocialMediaJourney www.LiberMedia.nl
Hello everyone, My name is Lieke and I’m with @LiberMedia #SocialMediaJourney www.LiberMedia.nl
First I have a few questions for you #SocialMediaJourney www.LiberMedia.nl
MARKETING STRATEGY #SocialMediaJourney www.LiberMedia.nl
Who says What to Whom in Which Channel with What Effect This is where Let’s all pee I’m very good at peeing I pee together in circles I am #peeing @toilet I peed History of peeing Other users who There’s an peed here also app for that! peed in so-and-so- Look what I did! place This is a good place to pee – I should #SocialMediaJourney www.LiberMedia.nl remember it
ENGAGE #SocialMediaJourney www.LiberMedia.nl
Be pro-active & listen #SocialMediaJourney www.LiberMedia.nl
According to Patrick, one of our followers, internet in the KLM lounges at Schiphol was too slow. We did some research and he was right! We increased wifi bandwidth and internet speed. Surfing is definitely more fun now ;-) Interact, assist, guide, respond #SocialMediaJourney www.LiberMedia.nl
Consumers S H A R E ! #SocialMediaJourney www.LiberMedia.nl Source: http://www.flickr.com
DELIVER DREAMS #SocialMediaJourney www.LiberMedia.nl
Remember this? #SocialMediaJourney 11 www.LiberMedia.nl
RESULTS: Global news coverage (CNN, BBC, Time Magazine). Estimated media coverage is valued at over AUD $400 million 34,684, one minute video job applications from 197 countries (it would take over 24 days to watch them non-stop) Web stats of 8,465,280 unique visits, 55,002,415 page views with an 8.25 minutes average time spent #SocialMediaJourney 12 www.LiberMedia.nl Source: http://www.ourawardentry.com.au/bestjob/results.html
#SocialMediaJourney 13 www.LiberMedia.nl Source: http://www.islandreefjob.com
INTEGRATE #SocialMediaJourney www.LiberMedia.nl
One-stop-shop concept is quick, easy and inspiring Opportunity to co-operate #SocialMediaJourney www.LiberMedia.nl Source: http://www.norfolklinetravel.com
#SocialMediaJourney www.LiberMedia.nl Source: http://www.norfolklinetravel.com
NEWSFLASH: Mobile is easy, quick and it’s here to stay #SocialMediaJourney www.LiberMedia.nl Source: http://www.kayak.com
#SocialMediaJourney www.LiberMedia.nl
ANALYSE #SocialMediaJourney www.LiberMedia.nl
Booking/reference number Journey-leg (day, weekend, week) Company (single, couple, family) Email address Nationality Data you have Age Connect the dots Data you receive Invite customers per email Zoom in on random questions Demographic feedback analysis #SocialMediaJourney www.LiberMedia.nl
PTQ Subject Title Response Rates 17% 19% 21% 26% 26% 33% 18% 14% 16% 9% 13% 10% 14% 20% "Your feedback counts!" 26% 22% 17% "Help us help Save the Children" 13% "Let us know how we are doing" "We value your opinion" 23% 18% 23% "Your feedback would be appreciated" 19% 19% 20% 28% 27% 22% 24% 24% 23% 11th March 12th March 13th March 14th March 15th March 16th March #SocialMediaJourney www.LiberMedia.nl
MARKETING STRATEGY ENGAGE DELIVER DREAMS INTEGRATE ANALYSE #SocialMediaJourney www.LiberMedia.nl
Photo credits Slide 01: Arizona desert, USA – personal archive Slide 02: Pont Faidherbe, Saint Louis, Senegal – personal archive Slide 03: Wadi Rum, Jordan – personal archive Slide 04: “Marketing” photo by Anne Geddy (http://www.flickr.com/photos/16002150@N08/2006266695) Slide 06: “Engage” photo by DotBenjamin (http://www.flickr.com/photos/dotbenjamin/2843144877) Slide 10: “Deliver Dreams”, from http://pictorant.wordpress.com Slide 14: “Integrate” photo by Horia Varlan (http://www.flickr.com/photos/horiavarlan/4273913228) Slide 18: Screenshots by Andoni Slide 19: “Analyse” photo by Wrote (http://www.flickr.com/photos/wrote/2419168625) www.libermedia.nl lieke@libermedia.nl @LiberMedia #SocialMediaJourney #SocialMediaJourney www.facebook.com/LiberMedia www.LiberMedia.nl

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Social Media Journey

  • 2. Hello everyone, My name is Lieke and I’m with @LiberMedia #SocialMediaJourney www.LiberMedia.nl
  • 3. First I have a few questions for you #SocialMediaJourney www.LiberMedia.nl
  • 5. Who says What to Whom in Which Channel with What Effect This is where Let’s all pee I’m very good at peeing I pee together in circles I am #peeing @toilet I peed History of peeing Other users who There’s an peed here also app for that! peed in so-and-so- Look what I did! place This is a good place to pee – I should #SocialMediaJourney www.LiberMedia.nl remember it
  • 6. ENGAGE #SocialMediaJourney www.LiberMedia.nl
  • 7. Be pro-active & listen #SocialMediaJourney www.LiberMedia.nl
  • 8. According to Patrick, one of our followers, internet in the KLM lounges at Schiphol was too slow. We did some research and he was right! We increased wifi bandwidth and internet speed. Surfing is definitely more fun now ;-) Interact, assist, guide, respond #SocialMediaJourney www.LiberMedia.nl
  • 9. Consumers S H A R E ! #SocialMediaJourney www.LiberMedia.nl Source: http://www.flickr.com
  • 11. Remember this? #SocialMediaJourney 11 www.LiberMedia.nl
  • 12. RESULTS: Global news coverage (CNN, BBC, Time Magazine). Estimated media coverage is valued at over AUD $400 million 34,684, one minute video job applications from 197 countries (it would take over 24 days to watch them non-stop) Web stats of 8,465,280 unique visits, 55,002,415 page views with an 8.25 minutes average time spent #SocialMediaJourney 12 www.LiberMedia.nl Source: http://www.ourawardentry.com.au/bestjob/results.html
  • 13. #SocialMediaJourney 13 www.LiberMedia.nl Source: http://www.islandreefjob.com
  • 14. INTEGRATE #SocialMediaJourney www.LiberMedia.nl
  • 15. One-stop-shop concept is quick, easy and inspiring Opportunity to co-operate #SocialMediaJourney www.LiberMedia.nl Source: http://www.norfolklinetravel.com
  • 16. #SocialMediaJourney www.LiberMedia.nl Source: http://www.norfolklinetravel.com
  • 17. NEWSFLASH: Mobile is easy, quick and it’s here to stay #SocialMediaJourney www.LiberMedia.nl Source: http://www.kayak.com
  • 18. #SocialMediaJourney www.LiberMedia.nl
  • 19. ANALYSE #SocialMediaJourney www.LiberMedia.nl
  • 20. Booking/reference number Journey-leg (day, weekend, week) Company (single, couple, family) Email address Nationality Data you have Age Connect the dots Data you receive Invite customers per email Zoom in on random questions Demographic feedback analysis #SocialMediaJourney www.LiberMedia.nl
  • 21. PTQ Subject Title Response Rates 17% 19% 21% 26% 26% 33% 18% 14% 16% 9% 13% 10% 14% 20% "Your feedback counts!" 26% 22% 17% "Help us help Save the Children" 13% "Let us know how we are doing" "We value your opinion" 23% 18% 23% "Your feedback would be appreciated" 19% 19% 20% 28% 27% 22% 24% 24% 23% 11th March 12th March 13th March 14th March 15th March 16th March #SocialMediaJourney www.LiberMedia.nl
  • 22. MARKETING STRATEGY ENGAGE DELIVER DREAMS INTEGRATE ANALYSE #SocialMediaJourney www.LiberMedia.nl
  • 23. Photo credits Slide 01: Arizona desert, USA – personal archive Slide 02: Pont Faidherbe, Saint Louis, Senegal – personal archive Slide 03: Wadi Rum, Jordan – personal archive Slide 04: “Marketing” photo by Anne Geddy (http://www.flickr.com/photos/16002150@N08/2006266695) Slide 06: “Engage” photo by DotBenjamin (http://www.flickr.com/photos/dotbenjamin/2843144877) Slide 10: “Deliver Dreams”, from http://pictorant.wordpress.com Slide 14: “Integrate” photo by Horia Varlan (http://www.flickr.com/photos/horiavarlan/4273913228) Slide 18: Screenshots by Andoni Slide 19: “Analyse” photo by Wrote (http://www.flickr.com/photos/wrote/2419168625) www.libermedia.nl lieke@libermedia.nl @LiberMedia #SocialMediaJourney #SocialMediaJourney www.facebook.com/LiberMedia www.LiberMedia.nl

Editor's Notes

  1. Online questionnaireResponse ratebefore: 0,1882% Response rateafter: 14,8%Volume before: 7.13 per day Volume after: 59 per day
  2. Online questionnaireResponse ratebefore: 0,1882% Response rateafter: 14,8%Volume before: 7.13 per day Volume after: 59 per day