MAR - Understanding Social Media
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Linda Davis presented information on understanding social media. Some key points included: engaging in social media takes time, with 30 minutes a day recommended to start; knowing your audience is important; popular social networks include Facebook, Twitter, LinkedIn and YouTube; creating lists, pages and groups on networks can help engage your audience; and blogging can provide opportunities but requires regular posting. The presentation emphasized using social media as a conversation to become a resource and help others.
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MAR - Understanding Social Media
- 1. Understanding Social Media Linda Davis Facebook: LindaCDavis Twitter: @LindaDavis
- 3. The Rules: • Some of what I say today is my opinion. You can probably do it bigger, better, or different. • It is more about good content than it is about technology. • Anything I say today could be outdated tomorrow. • Social media is a conversation. • I am here.
- 4. My Tools: Desk Top Computer iPad iPhone Scan Snap Epson Workforce Printer Evernote Dropbox Paperport
- 5. Why engage in social media?
- 6. If not, why not? 2011 NAR Technology Survey
- 7. “A primary benefit of social media is the ability to reach out to consumers, even when they are NOT ready to contact you.” P.S. Millennials are using social networking to make big picture decisions.
- 8. How much time does social media take?
- 9. Danger Danger Danger Danger Danger Danger Danger Danger Danger YOU CAN’T DO IT ALL!!! Social Media is not Free. It costs time. Plan for 30 minutes a day to start. Then 10-15 minutes a day. Blogging will add more time to your social media plan.
- 12. Create Lists on Facebook
- 13. Where to engage?
- 14. SOCIAL NETWORK TOOL KIT “This is where “Here I am eating “My skills include “I’m eating a donut!” “I like donuts.” I find donuts.” a donut.” eating donuts.” twitter Facebook Four You LinkedIn Square Tube May 1, 2011 June 15, 2011 August 23, 2011 November 12, 2011 February 14, 2012
- 15. Where are your potential clients? Are you there to meet them?
- 16. From Hub Spot:
- 17. Do I need a Facebook Page?
- 18. A Facebook Profile must only be used to represent an individual.
- 19. Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09) Section 4, Point 2 “You will not use your personal profile for your own commercial gain.“
- 20. Nancy Minor on Facebook
- 21. Create a Page
- 22. Naming your Facebook Page is one of the most important steps.
- 23. Ledyard Real Estate News
- 24. Ledyard CT
- 25. Resources
- 26. Resources www.InsideFacebook.com (The Facebook Marketing Bible) www.AllFacebook.com (Facebook Privacy Guide) www.Mashable.com
- 27. What do I talk about?
- 28. Annoying Things
- 29. Don’t Be Stupid! $old another hou$e how do we spell closing? Let me $ee if I po$$ibly can remember.......Hmmmm OH yeah it'$ coming back to me now. It'$ called: ************** M O N E Y ************** that green $tuff
- 32. We showed property to husband and wife physicians who said they were not working with any other agents -BS! Fortunately their agent called because they want to make an offer on the house we showed them and she is an honest ethical agent. We asked for a referral commission even though we are procuring cause AND she knows it - they lied to us, but had to UGH!!! come clean to her - so now that we know they are not very ethical people professionally would we want them to be our doctors? Would you?
- 33. One of my goals as an agent is to become a valuable resource.
- 34. Become a Resource Real Estate?
- 35. Have Fun!
- 37. Should I Create a Group on Facebook?
- 38. Create a Group and Become a Hero
- 40. How Social do I Need to be?
- 41. Twitter – A MicroBlog
- 42. What Are You Doing? Twitter - You answer the question “what are you doing?” and you are sharing that status with the group of people who have chosen to follow you. At the same time, you are following the status updates of the people you’ve chosen to follow.
- 43. How . . . TWEET REPLY RETWEET “RT”
- 44. How . . . DIRECT MESSAGE “DM” HASHTAG
- 46. To help “get” TWITTER Start Listening By Following & By Searching search.twitter.com nearbytweets.com
- 47. Use Desktop Applications Like HootSuite
- 52. Do I need to Blog?
- 53. Blogging
- 54. A blog can open doors and provide amazing opportunities.
- 56. Why Blog? YEO? “You Engaging Others” Focus first and foremost on providing value to the reader. Instead of being a “writer,” think about being an “educator.” 55 Comments 57
- 57. Become A Source for Media 58
- 58. Island’s End Golf Course Long Island 2007 Other Reasons to Blog?
- 59. Steps to take before blogging 1. Read and learn from other bloggers 2. Define your audience 3. Decide on a blog platform
- 61. www.KCMBlog.com
- 62. Saint Paul Real Estate Blog
- 63. Life in Bonita Springs
- 64. The Phoenix Real Estate Guy
- 65. Steps to take before blogging 1. Read and learn from other bloggers. (Try commenting) 2. Decide on a blog platform. 3. Define your audience.
- 66. If you can use word . . . 67
- 67. Blogging Platforms REAL ESTATE SPECIFIC NOT INDUSTRY SPECIFIC Trulia Voices Blogger Realtor.com Active Rain $ Wordpress (.org or .com) Typepad Posterous and Tumblr Patch?
- 69. You can post photos, text, files, and video from your computer, Ipad, or smart phone. http://lindadavis.posterous.com/
- 70. If you can use email, you can blog. Really.
- 72. Posterous Facebook
- 73. Posterous Twitter Stream
- 74. Posterous Flickr
- 77. Steps to take before blogging 1. Read and learn from other bloggers. 2. Decide on a blog platform. 3. Define your audience.
- 78. HyperLocal Blog 79
- 80. Creating a Blogging Plan Blog a minimum of once a week Plan regular features Have a “blog ideas” notebook Add photos & video for interest Carry a camera everywhere
- 81. What to blog about? • Photo Friday • Mortgage Update • Local Market Updates • New Businesses • Properties/Subdivisions • Weekend Updates • In the News? 82
- 82. Why Video?
- 83. 10% Why Video? What you read 20% What you hear 30% What you see 50% What you see and hear
- 84. You will need a video camera And some tools…
- 85. Create a You Tube Channel FranklyRealty
- 86. Ways to use video?
- 88. Using video to provide neighborhood information
- 89. Neighborhood/Community Videos Show the neighbors Show the history . . . Show the lifestyle!
- 95. It’s all about finding you on line. When people Google you or your community, what do they find? Linda Davis Real Estate
Editor's Notes
- Although twitter is also a social netowrk it is notably a micro blog.You can post information in 140 character bites. Again, NO selling, just generation influence – let people know who you are, you are not broadcasting you are socially connecting adding value to conversations.
- KCM Blog