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MAR - Understanding Social Media
Linda Davis presented information on understanding social media. Some key points included: engaging in social media takes time, with 30 minutes a day recommended to start; knowing your audience is important; popular social networks include Facebook, Twitter, LinkedIn and YouTube; creating lists, pages and groups on networks can help engage your audience; and blogging can provide opportunities but requires regular posting. The presentation emphasized using social media as a conversation to become a resource and help others.
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MAR - Understanding Social Media
- 1. Understanding Social Media Linda Davis Facebook: LindaCDavis Twitter: @LindaDavis
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- 3. The Rules: • Someof what I say today is my opinion. You can probably do it bigger, better, or different. • It is more about good content than it is about technology. • Anything I say today could be outdated tomorrow. • Social media is a conversation. • I am here.
- 4. My Tools: Desk Top Computer iPad iPhone Scan Snap Epson Workforce Printer Evernote Dropbox Paperport
- 5. Why engage in socialmedia?
- 6. If not, whynot? 2011 NAR Technology Survey
- 7. “A primary benefitof social media is the ability to reach out to consumers, even when they are NOT ready to contact you.” P.S. Millennials are using social networking to make big picture decisions.
- 8. How much time doessocial media take?
- 9. Danger Danger DangerDanger Danger Danger Danger Danger Danger YOU CAN’T DO IT ALL!!! Social Media is not Free. It costs time. Plan for 30 minutes a day to start. Then 10-15 minutes a day. Blogging will add more time to your social media plan.
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- 12. Create Lists onFacebook
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- 14. SOCIAL NETWORK TOOLKIT “This is where “Here I am eating “My skills include “I’m eating a donut!” “I like donuts.” I find donuts.” a donut.” eating donuts.” twitter Facebook Four You LinkedIn Square Tube May 1, 2011 June 15, 2011 August 23, 2011 November 12, 2011 February 14, 2012
- 15. Where are yourpotential clients? Are you there to meet them?
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- 17. Do I needa Facebook Page?
- 18. A Facebook Profilemust only be used to represent an individual.
- 19. Facebook Site Governance:Statement of Rights and Responsibilities (updated 8/11/09) Section 4, Point 2 “You will not use your personal profile for your own commercial gain.“
- 20. Nancy Minor onFacebook
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- 22. Naming your FacebookPage is one of the most important steps.
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- 26. Resources www.InsideFacebook.com (The Facebook MarketingBible) www.AllFacebook.com (Facebook Privacy Guide) www.Mashable.com
- 27. What do Italk about?
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- 29. Don’t Be Stupid! $oldanother hou$e how do we spell closing? Let me $ee if I po$$ibly can remember.......Hmmmm OH yeah it'$ coming back to me now. It'$ called: ************** M O N E Y ************** that green $tuff
- 32. We showed propertyto husband and wife physicians who said they were not working with any other agents -BS! Fortunately their agent called because they want to make an offer on the house we showed them and she is an honest ethical agent. We asked for a referral commission even though we are procuring cause AND she knows it - they lied to us, but had to UGH!!! come clean to her - so now that we know they are not very ethical people professionally would we want them to be our doctors? Would you?
- 33. One of mygoals as an agent is to become a valuable resource.
- 34. Become a Resource Real Estate?
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- 37. Should I Createa Group on Facebook?
- 38. Create a Groupand Become a Hero
- 40. How Social do INeed to be?
- 41. Twitter – AMicroBlog
- 42. What Are YouDoing? Twitter - You answer the question “what are you doing?” and you are sharing that status with the group of people who have chosen to follow you. At the same time, you are following the status updates of the people you’ve chosen to follow.
- 43. How . .. TWEET REPLY RETWEET “RT”
- 44. How . .. DIRECT MESSAGE “DM” HASHTAG
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- 46. To help “get” TWITTER Start Listening By Following & By Searching search.twitter.com nearbytweets.com
- 47. Use Desktop Applications Like HootSuite
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- 52. Do I needto Blog?
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- 54. A blog canopen doors and provide amazing opportunities.
- 56. Why Blog? YEO? “You Engaging Others” Focus first and foremost on providing value to the reader. Instead of being a “writer,” think about being an “educator.” 55 Comments 57
- 57. Become A Sourcefor Media 58
- 58. Island’s End GolfCourse Long Island 2007 Other Reasons to Blog?
- 59. Steps to takebefore blogging 1. Read and learn from other bloggers 2. Define your audience 3. Decide on a blog platform
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- 62. Saint Paul RealEstate Blog
- 63. Life in BonitaSprings
- 64. The Phoenix RealEstate Guy
- 65. Steps to takebefore blogging 1. Read and learn from other bloggers. (Try commenting) 2. Decide on a blog platform. 3. Define your audience.
- 66. If you canuse word . . . 67
- 67. Blogging Platforms REAL ESTATESPECIFIC NOT INDUSTRY SPECIFIC Trulia Voices Blogger Realtor.com Active Rain $ Wordpress (.org or .com) Typepad Posterous and Tumblr Patch?
- 69. You can postphotos, text, files, and video from your computer, Ipad, or smart phone. http://lindadavis.posterous.com/
- 70. If you canuse email, you can blog. Really.
- 72. Posterous Facebook
- 73. Posterous Twitter Stream
- 74. Posterous Flickr
- 77. Steps to takebefore blogging 1. Read and learn from other bloggers. 2. Decide on a blog platform. 3. Define your audience.
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- 80. Creating a BloggingPlan Blog a minimum of once a week Plan regular features Have a “blog ideas” notebook Add photos & video for interest Carry a camera everywhere
- 81. What to blogabout? • Photo Friday • Mortgage Update • Local Market Updates • New Businesses • Properties/Subdivisions • Weekend Updates • In the News? 82
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- 83. 10% Why Video? What you read 20% What you hear 30% What you see 50% What you see and hear
- 84. You will needa video camera And some tools…
- 85. Create a YouTube Channel FranklyRealty
- 86. Ways to usevideo?
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- 88. Using video toprovide neighborhood information
- 89. Neighborhood/Community Videos Show theneighbors Show the history . . . Show the lifestyle!
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- 95. It’s all aboutfinding you on line. When people Google you or your community, what do they find? Linda Davis Real Estate