2. • Social Media Advice •
• Interviews with Social Media
Rockstars •
• Creative Articles •
Your one-stop shop for all things
social media.
INFLUENTIAL’S
OF THE MONTH
Here is a list of people who stood out in
our eyes over the last month...
give them a follow on Twitter!
@FarahnazAmir
Author, Tea Connoisseur, Love, Light & Namaste
@Black_Rose_ENT
Entrepreneur, Publicist, Brand Development
@jianghomeshi
Host and Co-Creator of Q on CBC Radio and CBC TV
@DigitalPhotoTrk0
Digital Photography: the best posts about Digital
Photography Tricks and Tips
@joyoushealth
Founder of Joyous Health Inc. Holistic Nurtitionist
CNP/RNCP, Author,
2
The Youzus Report
3. Table Of Contents
CREATIVE DRIVER
5
SONYA GILL
#DOINGITRIGHT
9
VOLVO TRUCKS
TOP 5
11
PINTEREST BOARDS
DO’S AND DON’TS OF
12
ONLINE DATING
FACEBOOK KILLED THE
15
BLOG STAR
FEATURE OF THE MONTH
16
ANGELA AIELLO
HOW TO CREATE A KILLER
23
ONLINE RESUME
OF THE INTERNET
24
BEST RECIPES
FOR HIM AND HER
26
GIFT IDEAS
COVER IMAGE WAS ORIGINALLY
PUBLISHED IN CHLOE MAGAZINE
COVER PHOTOGRAPHER
CREDIT TO REGEN CHEN
the Youzus Report
3
5. CREATIVE DRIVER
Usually in every issue of The Youzus Report I like to speak about all the new things
that are going on at the Youzus headquarters. And while everything usually sounds
great and dandy, it’s not always sunshine
and rainbows.
We literally sat there like a family and had
a pow wow session. It was as if we had
turned into siblings at one point. It was
quite amusing now that I look back on it.
But I have to say that that moment will
forever be one of my favorite Youzus moments. It was the moment we truly had a
Let me elaborate....
team breakthrough. It was as if we shed
some serious over due skin and were reAbout two weeks ago, things got really born as a team twice as strong.
heated around the office. In the midst of
deadlines, difference of opinions and just Thus, from that moment was also born a
an all in all stressful moment, the team brand new, twice as packed, Youzus Rehad a breakdown. But it was the type of port and a crazy tech project that is soon
breakdown that all relationships need to to be launched! Maybe re-born would be a
go through at some point during their bit of an understatement?;)
growth, because without it you can’t break
off from the old to build the new. And that
is exactly what happened.
the Youzus Report
5
6. Written By Suruthi Ragulan
An Idiot’s
Guide to Online
Etiquette
I read a lot of blogs. Some
may say too many – but I try
not to listen to them mostly because they sound like
people who enjoy bike rides
in the park and my only interaction with nature is my
rolling hills screensaver. So,
as someone who spends too
much time in artificial light
with my increasingly near
sighted eyes glued to a computer screen, I know a little
something about comment
wars.
It always starts so suddenly.
There are a few comments,
mostly positive, sometimes
neutral and then out of nowhere you get that one voice
of dissent. My problem is not
with opposition. Sometimes,
here on TC we talk about
things that are controversial. We’re happy to do this.
It’s one of the ma jor reasons
Tamilculture was even started- to become a platform for
the many different voices in
the Tamil community worldwide and opposition is a natural part of that.
menter’s position through
before you post a response.
Take the time to analyze why
this person may have a different take on things, and
what brought them to that
conclusion.
Don’t: Arbitrarily choose a
random piece of the article
that irks you and zero in on
it. Don’t like the title? Let
the world know! Font a little
too bold? Use caps lock and
make sure the person knows
how they are letting the entire community down!
Do: Understand that we are
individuals comprised of different experiences, perspectives and personalities. That
sometimes disagreement is
good because it shows us
the diversity that exists withBut, like so many things in in the human race. Being
life, there’s a right way and a able to disagree in a healthy
wrong way to do it.
way on the Internet teaches
us how to disagree with othDo: Rationally think the ers in real life. Realize that
author’s or another com- this is a skill that is crucial to
6
The Youzus Report
navigating the rich diversity
of the Tamil culture and life in
general.
Don’t: Take your own personal experience as a universal
truth. Assume that if someone doesn’t agree with you
they are out to destroy the
entire community. Conclude
that if someone believes in
something that you don’t
that they hate Tamil people.
And kittens.
you
Do: Appreciate how hard it
can be to write. This author is
putting themselves out there
in a personal and brave way.
That takes a lot of courage,
especially when the topic is
difficult or controversial. Take
a moment to understand that
writing is difficult and being
judged for it is even more so.
Even if the opinion may be
one that you disagree with,
respect the author’s attempt
to shed some light, or offer a
new perspective on an issue.
Don’t: If someone has a different opinion, ask, nay tell
them to make you tea! This
is especially true if the dissenter is a woman.
The Tamil Culture is constantly evolving and conflicting
opinions are a result of that
process. Healthy debates
and discussion help us all become better and respect is a
key part of that. So, let’s play
nice.
*This article is property of
See more at TAMILculture.ca
11. Written by Holly Rode
Article
Top 5
Is there a PA (Pinners Anonymous)?
Because there
should be.
Pinterest, the
sharing website that’s taken
the internet by storm, is more
addictive than Candy Crush.
You start clicking through a
few pictures and before you
know it, the sun’s gone down
and you’ve spent hours sharing and pinning the things
you like to your various
boards.
Boards
lowers covet his collection
of boards, which range from
sleek Free Fonts to gorgeous
ideas for a Man Garden.
99 boards and counting, her
pins can inspire you to get in
awesome shape, and throw
an unforgettable bash to
celebrate it. Also check out
her ‘Products I Love’ board,
Joy Cho/Oh Joy!
One of the most popular Pin- which showcases her quirky,
ners, Cho has over 10,000 trendy style.
pins, focused on kids fashion,
tasty food, party planning
and beauty. A designer and
blogger based in L.A., her
whimsical style and focus
on positivity come across in
When you’re new to Pinter- her boards, which are orgaest, it can be hard to know nized down to the last detail
where to start – there’s so – check out Floored, which is
much to see! Make your first literally a board of beautiful
time a little smoother by flooring and tiling.
starting out with these five
great boards.
Best of Pinterest Photographers
Daniel Bear Hunley
A writer from Texas with a
southern style and an appreciation for hipster style, design, food, and men’s fashion,
Daniel Hunley has a great
eye. His over 1 million fol-
This group board is shared,
meaning that many photographers are able to contribute. The photo subjects vary
from detailed nature shots to
professional portraits, with
plenty of gorgeous landscapes that will have you
planning your next vacation
spot. With over 750 contributors and counting, you can
easily find a photographer
or, find inspiration for your
next project.
Inge Falappino
Inge’s Fitness board alone is
enough to keep you in new
exercise routines for the next
year, but her party planning
boards are just as great. With
Brittany Baughman
What would a list of boards
be without a crafter? This
stay-at-home Mom’s DIY
boards are drool-worthy.
She has an entire board just
devoted to Aprons – where
else can you find that? Her
Cheats and Tricks board
alone has garnered over
5000 likes. A blogger and
avid community supporter,
you should follow Britney just
for her giveaways.
HAPPY PINNING :)
the Youzus Report
11
13. Written by Holly Rode
Article
It can be hard to meet new people to date. Friends are always saying helpful things like,
“You can meet someone anywhere – at the bookstore, on the street, even at a grocery
store!” Yet, those things never seem to actually happen outside the plot of a romantic
comedy movie. In fact, a stranger approaching someone on the street is more likely to get
mace in the eye than a phone number.
Enter online dating - an opportunity to meet new people from the safety and comfort of
your own home, without the risk of in-person rejection. Now the only question you have to
ask yourself is, are you doing it right? This new dynamic means a new set of rules, and the
rules for online dating are (luckily!) much simpler than you’d expect. Read on for Do’s and
Don’ts that will help you navigate the online landscape.
DO’S
Do have fun with it! Dating is fun, especially the start of a relationship. Let yourself enjoy the process of getting to know
new people and having new experiences.
Do be honest. When creating your profile, be truthful. The point of the process is
to get to know someone – that’ll be hard to
do if you’re not revealing your true self.
Do post more than one picture of
yourself. Posting only one picture implies
that you have something to hide. Don’t be
afraid to show your personality through
photos of places you’ve been or hobbies
you love.
Do be yourself. Don’t worry about what
the other person thinks of you – you want
to be with someone who accepts the real
you, so make sure you show them who exactly that is.
Do meet sooner rather than later. If
you’re talking to someone you’re interested
in, don’t be afraid to meet up with them
and see if you have a connection. Make
sure your first meeting is in a comfortable,
public place.
//
DON’TS
Don’t post an old photo if you look
differently now. Be upfront about your
appearance. If you’re dishonest about that,
your date will wonder what else you’re hiding.
Don’t be too aggressive. Take the time
to get to know someone, keeping in mind
that everyone’s comfort level is different.
Without body language cues, it’s harder to
tell if you’re coming on too strong, so err on
the side of caution.
Don’t put all your eggs in one basket.
Don’t immediately take your profile down
after one great date – keep your options
open and continue to slowly get to know
other people until you’re sure you’re monogamous.
Don’t tell them your life story. Leave
something to talk about when you meet in
person.
Don’t lead people on. If you realize that
you’re not interested, be upfront and honest. You’re both online looking to find a
partner. If they’re not the one, there’s nothing wrong with that – you can both move
on to the next one.
the Youzus Report
13
15. Written by Sen Vetti
Article
KILLEd THE BLOG STAR
So whatever happened to
blogging these days? Or
the lack of it? Once upon
a time, everyone and their
grandma had a blog. But
blogging has lost popularity big-time.
So what happened? I think
blogging hit its zenith in
2004 and around early 2005.
Back then anybody who was
a somebody had a blog. But
the blogging craze slowly
started to recede ever since,
with blogging frequency diminishing and blogs eventually retiring altogether.
I’m not sure how blogging
reached such mass popularity, then sizzled and died
so quickly. Perhaps the novelty wore off - like ICQ and
Geocities and AsianAvenue
and Friendster and MSN before it. Maybe people suddenly got lazy. Maybe it’s
reflective of shrinking attention spans. Or maybe people learned “... uhh crap, this
stuff I write could actually be
used against me.” I also think
Facebook killed the blog star,
though even Facebook is
starting to get tired and trite
now.
But unlike most fads, blogging is one that I hope will
make a resurgence. Perhaps
it’s just the voyeur in me, but
I actually take a genuine interest in people’s lives, their
thoughts and their experiences. It’s all the more illuminating when you read a blog
by a person you care for or
are intrigued by. Blogs give
an interesting window into
the insights of that person.
People will say stuff on blogs
they won’t say in person,
or reveal interesting tidbits
about themselves that you
would not have learned otherwise. It makes for a great
learning experience.
All of this is symptomatic
of our endemic fad culture,
where everyone hops en
masse on board the bandwagon of the latest trendiest
craze, then quickly hops off
when that craze loses steam
and it’s no longer cool. Like
when the Leafs make an improbable playoff run, and
suddenly everyone’s Phil Kessel’s #1 fan. Or tamagotchis. Which is why I hope blogs
And the half-life of each pro- come back. But I don’t think
gressive fad is shrinking so they will and that’s a shame.
much so that fads catch fire
and die quicker than ever.
Fad mortality rates are on
the rise.
the Youzus Report
15
16. Written by Sonya Gill
Interview
IN
TER
VIEW
ANGELA
AIELLO
16
The Youzus Report
17. Sweet, bubbly, kind and
intelligent would be the
words I would use to describe her and we can’t wait
for you to meet her either.
As I walk towards the new
iYellow doors for my first wine
tasting in Toronto, I can’t help
but notice the fresh new graffiti on its’ front doors. I also
can’t help but feel a sense
of happiness knowing that
this was going to be one of
the first wine events the host
would be holding in her new
venue. I could only imagine
the journey she must have
embarked upon before arriving at one of her many ‘final’
destinations. After all, I had
been following this wine dynamo’s journey since I first
moved to Toronto 10 years
ago.
As my friend and I walk inside,
I’m simply blown away. The
ambiance is perfect. Every
wine glass is set up so strategically that you feel you can
orchestrate symphony like
music from them. The people
are social, the food is great,
and the music is just right. I almost feel like I’m at a swanky
bar on the lower east side in
New York.
So who and what am I speaking about? I’m speaking about
a bright young woman by the
name of Angela Aiello who
is the brainchild behind her
10,000 plus member wine club
called iYellow (a clever play
on her last name). And the
reason we chose to showcase
her in our issue is because
this woman built her company
from a....blog. After all, we love
people who are social.
You started as your
blog, can you tell us
about your journey?
iYellow Wine Club started as a
blog in 2006 as an additional
way to communicate with my
friends about wine . I actually
began working in wine when
I was 16 and have never really
left (I began as a buser at a
winery restaurant). I worked
at wineries for about 10 years
including a wine store down-
“BE YOURSELF.
BE AUTHENTIC.
People will only connect
with your brand if they
feel you are REAL.”
town Toronto and the wine
club ran in the background
after my time and I’ve been
full time as a wine professional for the last 3 years.
During that time I was also
throwing wine house parties and friends would bring
friends and we would all drink
wine together. I use to rent
buses and bring my friends
down as well. To date, we
still do the exact same thing
(event, classes + tours) just
on a bigger scale because we
have 10,000 members.
I’ve had incredible opportunities due to the rising trend
in wine consumption and
have been able to do some
incredibly fun things, like be
a wine model, travel the world
as a writer and be on TV. It’s
been such a fun ride, and
there are so many fun and exciting things left to do! Most
recently we opened a wine
cave through the club, and
that is a ma jor dream of mine
to come true. It’s truly an extension of my home and soul.
I’ve had to do some serious
research and trial and error
into how to make money at
everything, but “hard working” is my middle name and
my background and interest
in brands and marketing has
helped immensely as well.
Would you say you
grew your brand entirely online?
I would say that iYellow Wine
Club is a community that has
been built by our members
both online and offline. I may
have provided programming,
but without our people talking about their experiences
both online and offline we
wouldn’t have grown like we
have. With the insurgence of
Facebook and smartphones I
think the wine club has grown
significantly because people
are online and wanting to
share. I would say Facebook
over the last 7 years has been
a ma jor growth asset due to
the sharing capacity as well
as email communication. iYellow Wine Club has definitely
grown quickly because of sothe Youzus Report
17
19. cial media, the best part is
that it has grown organically
without any marketing money - just people’s excitement
and support. That’s pretty
cool if you ask me!
Explain a time when
you experienced an
obstacle or failure:
Well, one of my worst days
ever was when I was auditioning for a TV show that began
at 7am and was also simultaneously filming a TV episode
for one of the shows I was on
regularly on. In the middle
of the audition in the afternoon, and due to spreading
myself too thin, I really ended up screwing up on my TV
segment (which was live to
tape) by forgetting key info.
I was literally going from the
audition to the TV segment!
Needless to say my producer
was not happy with me and
I spent the afternoon crying and freaking out. I then
had to go back to my audition which lasted all day and
which I didn’t get. The next
day I cut all my hair off, over
8 inches to be exact. It was
one of the worst days of failing I can ever remember.
What advice would
you give to female
entrepreneurs?
As a woman I love having
flexibility around my schedule and the pride and passion to work at a position
I created. Being your own
boss is very challenging financially and you have to
know what’s important to
you in a job. What is it you
thrive at? What type of culture do you enjoy working
in? If you decide that money is secondary (obviously
for this you need to decide
that money isn’t the reason
you’re an entrepreneur - unless you’ve come up with a
million dollar idea) you need
to figure out what you want
to do and contribute to every day.
“Once you devote your
life or at least a large
part of your life to a
cause that your soul believes in “you won’t work
a day in your life” but
rather build your character, define your persona,
contribute to a cause,
I’ve had a handful of events teach, educate, help peowith extreme weather which ple and live a life that is
contributed to challenging full of happiness.”
and very stressful event situations - and those were really hard to take emotionally. I haven’t had any MAJOR
failure situations, but it has
been tough trailblazing in
this industry because there’s
been a lot of trial and error.
I think people in general
think work is just something
you do for money, when it
can and should be so much
more.
Advice for New
Entrepreneurs
Being an entrepreneur isn’t
easy, if it was, everyone
would be one. Here is Angela’s advice for new entrepreneurs:
• Be prepared for ups and
downs, highs and lows, hard
work, hard work and hard
work.
• Understand that sometimes
you won’t make money.
• If you work with people
who are aligned with you and
your vision, make sure to pay
them before yourself - they
will appreciate it.
• No one wants to work with
your ego, make your work
environment fun and productive.
• Only do work you are and
will always be proud of.
• Say “Yes” to more than less
things.
• Make friends with everyone you work with, people
do business with people not
companies.
• Be and stay a real person no one likes sales people.
• Don’t talk too much, Learn
to listen.
• Build and share your business philosophy.
• Create a community of ambassadors.
• Meet with mentors regularly.
• Keep yourself motivated by
the long term vision of your
creation.
• Seize opportunities.
• Say thank you all the time.
• Keep asking the universe to
give you what you need.
• Stay open and be patient.
the Youzus Report
19
20. Advertisement
A place for online specialists to connect with brands.
Coming Soon
20
The Youzus Report
21. Written by Lisa Tyldesley
Article
Obligatory Rob Ford Post
Rob Ford... yeah, we are going there. We don’t necessarily want to, but hey... you got to do
whatcha got to do. Here are 7 of our favourite Rob Ford sayings:
“I made mistakes, I drank too much, I smoked some crack some time. What can I say? I
made a mistake, I’m human.”
“I didn’t lie. I don’t smoke crack, I haven’t smoked crack in over a year.”
“This folks, reminds me of when Saddam attacked Kuwait and President Bush said ‘I warn
you, I warn you, I warn you, do not.’ Well folks, if you think American-style politics is nasty,
you guys have just attacked Kuwait.”
“Mark my words my friends, this is going to be outright war in the next election and I’m going to do everything in my power, everything in my power to beat you guys”
“No, I’m not in any alcohol treatment program, I’m not in any drug treatment program. I
have a weight issues. I’ve been training every day.”
“It’s typical media: you guys are the same, you’re all cut from
the same cloth, you guys can spin it any way you want.”
And .... drum roll please!
“I don’t appreciate people calling Alana a prostitute, I
never had a prostitute here, I’m very happily married
at home. I’m happily married, I have more than
enough to eat at home.”
And if this is something that interests you, we
highly suggest giving
@shitrobfordsays a glance.
....we’re sorry.
the Youzus Report
21
23. Written by Holly Rode
Article
How to Create a Killer Online Resume
123 Kickbutt Lane, Toronto ON
(123) 456-7890 | youwill@hire,me
Competition in the job market is fierce. To stand out, you need to know the expectations
– and completely shatter them. As a job candidate, you have to position yourself to be the
one that the recruiter will remember. Get noticed with these tips for creating an online
resume that will help get your application to the top of the pile.
Write Something a Scanner can Love
With the high volume of recruitment, you’ll find that many companies are using online
applicant tracking systems, or scanners. Software, not people, is often reviewing your
resume, looking for certain “deal breaker” keywords such as a certain number of years of
experience, specific titles or program skills. If you don’t build the right keywords into your
resume, you may never get the opportunity to speak to someone about the role. Make
sure you name-drop in your resume to ensure the best results.
Pick the Right Font
It sounds silly but font size and type actually do make a difference. Not only can overdoing the font, type or colours, be overwhelming to a recruiter, but certain scanners can’t
read complicated fonts. They may actually pick up the wrong words, making it look like
you’ve made a spelling error when you haven’t. Stick with a simple font, like Helvetica,
Courier or the classic Times New Roman, and never use a font size smaller than 10.
Grab their Attention!
The first paragraph is your chance to hook them – don’t waste it by telling them your mailing address and sharing a generic objective. Jump right into your experience and what
makes you the right fit for a new opportunity. Provide an overall summary of your background, highlighting some great things you’ve done, and get them excited to keep reading.
Utilize LinkedIn
LinkedIn is a prime spot for recruiters to check you out. Keep your profile up to date, and
make sure you write a detailed introduction, outlining your passions and interests. Ask
others for recommendations but make them mean something – they should come from
people you have directly worked with, who can speak to your quality of work and suitability for similar roles.
Think Outside the Box
If it’s relevant to your job or industry, you may want to think outside the box when creating
your resume. In social media marketing or web design, this is a must – less so for say, an
accountant, but if you’re the accountant with the awesome video resume, you’ll be the one
that stands out. Consider making your own website, creating a compelling infographic or
using Slide Share to outline your skills. This shows potential employers that you’re an innovator with an understanding of how to market yourself.
Don’t be intimidated by the sheer number of resume options available – this is your chance
to get creative and show your next employer why you should be their clear choice.
24. Article
Written By Sonya Gill
The World's Best:
Food Edition
Ever wanted to know which
were the ‘worlds’ best recipes online’? Well we went
on a hunger hunt and came
up with 3 of the world’s BEST
recipes:
According to ABC News,
Washinton Post, and hundreds of blogs, the Worlds
Best Lasagna goes to a man
by the name of John Chandler.
World’s Best Lasagna
Ingredients (Serves 12):
• 1 pound sweet Italian sausage
• 3/4 pound lean ground beef
• 1/2 cup minced onion
• 2 cloves garlic, crushed
• 1 (28 ounce) can crushed tomatoes
• 2 (6 ounce) cans tomato paste
• 2 (6.5 ounce) cans canned tomato sauce
• 1/2 cup water
• 2 tablespoons white sugar
• 1 1/2 teaspoons dried basil leaves
• 1/2 teaspoon fennel seeds
• 1 teaspoon Italian seasoning
• 1 tablespoon salt
• 1/4 teaspoon ground black pepper
• 4 tablespoons chopped fresh
parsley
• 12 lasagna noodles
• 16 ounces ricotta cheese
• 1 egg
• 1/2 teaspoon salt
• 3/4 pound mozzarella cheese,
sliced
• 3/4 cup grated Parmesan cheese
24
The Youzus Report
Directions:
In an oven, cook sausage,
ground beef, onion, and garlic over medium heat until well
browned. Stir in crushed tomatoes, tomato paste, tomato
sauce, and water. Season with
sugar, basil, fennel seeds, Italian seasoning, 1 tablespoon
salt, pepper, and 2 tablespoons
parsley. Simmer, covered, for
about 1 1/2 hours, stirring occasionally.
Bring a large pot of lightly
salted water to a boil. Cook lasagna noodles in boiling water
for 8 to 10 minutes. Drain noodles, and rinse with cold water.
In a mixing bowl, combine ricotta cheese with egg, remaining
parsley, and 1/2 teaspoon salt.
Preheat oven to 375 degrees
F (190 degrees C).
To assemble, spread 1 1/2 cups
of meat sauce in the bottom of
a 9x13 inch baking dish. Arrange
6 noodles lengthwise over meat
sauce. Spread with one half
of the ricotta cheese mixture.
Top with a third of mozzarella
cheese slices. Spoon 1 1/2 cups
meat sauce over mozzarella,
and sprinkle with 1/4 cup Parmesan cheese. Repeat layers,
and top with remaining mozzarella and Parmesan cheese.
Cover with foil: to prevent sticking, either spray foil with cooking spray, or make sure the foil
does not touch the cheese.
Bake in preheated oven for 25
minutes. Remove foil, and bake
an additional 25 minutes. Cool
for 15 minutes before serving.
Next up is Joey Campanaro,
who is the chef and owner of the Little Owl in New
York City - he’s also the man
behind the meaty masterpiece that is purportedly the
world’s best burger.
World’s Best Burger
Ingredients (Serves 4):
• 1 pound ground beef brisket
• 1 pound ground short rib
• 4 slices American cheese
• 8 slices precooked bacon
• 4 homemade buns
• Lettuce
• Tomato, sliced
• Purple onion, sliced
• Pickles
• Ketchup (suggested brand: Sir
Kensington’s)
• 1 1/2 tablespoons madras curry
powder
• 1 1/2 tablespoons cayenne pepper
Salt
Pepper
Directions:
In a small bowl, mix curry powder,
cayenne, 1/2 tablespoon cracked
black pepper and 1 1/2 tablespoons
sea salt until combined; set aside.
Preheat a grill or grill pan over medium high heat.
In a large mixing bowl, mix brisket
and short rib until blended; season
with salt and pepper. Separate into
four balls and flatten into 3/4-inch
thick patties. Season both sides of
25. each patty with spice mixture.
Place patties on hot grill or grill pan,
cooking for approximately three
minutes per side for medium-rare,
four minutes per side for medium;
top burgers with 2 slices bacon
and cover with cheese during the
last minute of cooking. Grill buns,
turning over once with tongs, until
toasted. Cover the burger with the
top bun.
Layer bottom bun with lettuce, tomatoes, pickles and red onion before adding the burger and top bun
from the grill. Serve immediately.
Serve ketchup and extra pickles on
the side for those who want it.
And finally to end or list of ‘The
World’s Best’ we have what the Youzus team deems as the best damn
salad any of us have ever had. So
that being said, we thought it was
worthy of having a spot of its’ own!
Thanks to TheFoodNetwork.com
for the recipe!
Ingredients:
• 2 boneless skinless chicken
breasts
• 4 peppers, assorted colors,
halved, stemmed and seeded
• 4 tablespoons (60 ml) of olive oil
• 2 tablespoons (30 ml) of balsamic vinegar
• A heaping spoonful (1 tablespoon/15 ml) or so of Dijon mustard
• 1 teaspoon (5 ml) or so of chili
powder
• A big bunch of fresh basil
• 3 or 4 green onions, chopped
• A sprinkle or two of salt and lots
of freshly ground pepper
Directions
1. Prepare and preheat your grill to
its highest setting.
2. Halve the peppers and remove
the seeds. Toss them in a bowl
with a big splash of olive oil and
set aside. Whisk together the vinegar, oil, mustard and chili powder
to make your double duty marinade/dressing. Reserve a half cup
or so of the sauce to act as a salad dressing and put it in a second
bowl. Always use separate bowls so
as not to contaminate the dressing
half with the raw chicken!
3. Toss the chicken breasts in the
marinade to coat. Now bring it and
the peppers to the grill and cook
both sides to perfection.
4. Layer the peppers in a festive
salad bowl, thinly slice the chicken breasts and place on top. Add
your fresh basil and green onions
and pour on your dressing. Pretty
and pretty fantastic! All that grilled
goodness is ready for the plate.
Serve and share! :)
the Youzus Report
25
26. Gift Ideas: For Him
apps or the Chrome browser
on any device as a remote
control. 
Whistle
Smartwatch 2
All I Want For
Christmas
Guess what!? No, we don’t
care to tell you anymore
about Rob Ford….but what
we do care to tell you about
are some of the coolest gadgets you can get your hands
on. Because GUESS WHAT –
Christmas is around the corner!
Google Chrome
Google has come out with a
very cheap solution for you.
Chromecast is this thing that
looks like a USB stick that
plugs into your television’s
HDMI port, so you can view
YouTube, Netflix and more
using compatible phone
26
The Youzus Report
We all heard about the wearable-tech revolution that
was upon us from earlier this
year. Well it seems that Sony
updates the Android-based
smartwatch from last year
to the Smartwatch 2 which
pairs via NFC or Bluetooth
3.0 and lets you read messages, control music and answer calls. 
Whether it comes to food,
fitness or calories we all
love tracking our routines.
But what if you were able to
track your dog’s day-to-day
ventures? Would be kinda
cool huh? Well now you can
with this nifty on collar device which will also allow
you to track if your beloved
canine is in actuality lazy or
fit;) www.whistle.com 
Hippih
Bladepad
Ever forget your phone at
the bar after drinking a few
Bladepad for iPhone 5: Are too many on a Friday night?
you a gamer? Well this gad- Don’t fret anymore, cause
get is just for you – if you you can actually attach this
have an iphone of course;) intelligent gadget to your set
of keys which will alert you if
www.bladepad.com 
you’ve left your prized possession behind!
www.hippih.com 
27. Written By Sonya Gill
Gift Ideas: For Her
We as women all have our go to spots that we
like to shop at on the internet. But among so
many sites, who’s got time to search through
them all?
So we took the liberty to cut to the chase for
you and summed up 5 of our favorite online
stores to shop at! Sorry guys, you’ll have to
wait until the next issue!
GoJane
www.gojane.com
GoJane is a dedicated team of fashion fanatics, committed to connecting their customers
with their own unique fashion style.
ASOS
www.asos.com
ASOS is a global online fashion and
beauty retailer and offers over 60,000
branded and own label product lines
across womenswear, menswear, footwear, accessories, jewellery and beauty.
Top 5
Fashion
Websites
For
Women
Tobi
www.tobi.com
Tobi is an online boutique serving customers in 100+ countries. Based in California,
they focus on in style fashion at amazing
prices.
Singer22
www.singer22.com
Launching simultaneously as a retail
store and website in 2003. Founder/CEO
Jon Singer launched it into the Internet’s most popular fashion destinations.
Singer22 is used to seek out new and
up-and-coming brands.
NastyGal
www.nastygal.com
Based in America, NastyGal is a trendy
vintage online retailer specializing in
shoes, clothing and accessories for
young females. They boast an audience of over 550,000 in 60+ countries.
the Youzus Report
27
29. Written By Allan Rajadurai
Social Media and
the Sea of Brainless Zombies
Uncle Ben said it best: “With
great power comes great responsibility”, yeah I know it’s
the worlds biggest cliché, but
no matter how corny and how
loud it makes you groan it’s
still as true as it is now. Without social media, we wouldn’t
be able to communicate with
the world around us and share
our thoughts, ideas and latest
news. Social media is a good
thing. But only in the hands of
those who know how to use it.
I grew up in the early ages of
the Internet; you know back
when Google wasn’t really a
thing, when we still had to go to
libraries and when there were
only 150 Pokemon. With any
fancy new piece of technology
were always taught to never
trust it or risk demonic possession or whatever else they
said to scare kids. And that’s
how I felt, and still feel, about
the Internet. I still question
everything I read and I try to
research as much as I can before I build any sort of opinion.
There are a lot of places (that
are not called Wikipedia), to
get good, reliable information.
One of those places is not social media. Yes, I agree that
there are some great people
to follow who will post important information, but some of
the stuff out there is crap. It’s
easy to believe what we read
on our social media channels
without thinking twice about it.
Sometimes we’ll read a tweet,
watch a video or like a status
without really knowing or trying to find out the full story.
The biggest and most obvious culprit was the Kony 2012
campaign by Invisible Children. It was a combination of
one the best marketing campaigns and proof of our generations’ inability to do more
research on what we stumble
upon online, or a nice a version of saying that most people are way to gullible. Kony
is a terrible person, there’s no
doubt about it. But the Kony
film fails to inform its audience
of important information. For
instance, the video does not
clearly inform viewers that
Kony has not been in Uganda
since 2006. It misled audiences into believing that the situation was worse than it actually
was. It portrayed the country
as one that was worn torn. All
this information was a Google
search away, but it didn’t stop
the ‘slacktivists’ from coming
out in full force. People sold
bracelets, plastered posters
on light poles and even tried
to organize protests to catch a
man who hasn’t been active in
six whole years.
I’m not saying what Invisible
Children was doing was bad.
They had good intentions but
they withheld several important facts about the whole
situation in Uganda, thus making it seem a lot worse than
it actually was. In fact, Ugandans that saw the film were
outraged. In one particular
screening, the audience even
began to throw objects at the
projector. As more and more
accurate information began
to trickle out, the ‘hype’ surrounding the Kony campaign
began to slow down. Former
supporters quickly started to
forget about something that
they had so passionately advocated for a few weeks ago.
I can assume all the shirts
and posters went to same
place that the Spurs 2013 NBA
Championship hats went.
Just imagine how different
the whole Kony 2012 situation would have played out
if someone just searched the
story before hand. The whole
situation is our modern society proving that we don’t think
anymore. That the idea of not
trusting everything you read is
dead.
We live in an age where we
are lucky to have a wealth of
information at our fingertips.
We don’t need to go to make
the trek to libraries and dig
through a sea of information
like we did in the past. Yes, we
may have the Internet anywhere and everywhere we go,
but we still believe everything
that shows up on any of our
social media networks. Social
media prevents us from thinking. We have stopped questioning things. We accept everything as the absolute truth.
That’s not the attitude that
has gotten human kind to the
point it is at now. Our entire
society is built on the fact that
we needed to know more, that
we question everything, that
we learn everything we can
about the world we live in. So
why stop now?
*This article is property of
See more at TAMILculture.ca
30. Creative Director
Lisa Tyldesley
Publishers
Sonya Gill
Holly Rode
Sen Vetti
Kristen Rubisch
Leah Bae
Special thanks to Angela Aiello for being our cover story.
Presented by Youzus Inc.
Thank you for reading. See you next month!
30
The Youzus Report
