The document outlines the principles of design thinking, emphasizing its role in creating human-centered digital business solutions. It describes the four main stages: define, ideate, prototype, and test, and highlights the importance of empathy and collaboration in the process. Ultimately, design thinking is presented as a strategic approach to innovation that integrates user needs with business objectives.

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https://ifactory.com.au/news/why-design-thinking-matters-digital-business-strategy
DECEMBER 2017 WHY DESIGN THINKING MATTERS IN DIGITAL BUSINESS STRATEGY
The fundamentals of
design thinking:
A nonlinear process
Why design thinking
matters in digital
business strategy
Define – with empathy on your side,
it’s time to redefine or reframe the
problem in human-centric ways.
Ideation – Create as many ideas
as you and your team can in
ideation sessions.
Prototype – roll out scaled
down versions of the product or
new feature.
Test – rigorously test the
completed product or feature
and make alterations and
refinements as necessary.
5
4
3
2
1
DEFINE
IDEATION
PROTOTYPE
TEST
EMPATHISE
LEARN FROM
PROTOTYPES TO
SPARK NEW IDEAS
Design thinking
process as a
company-wide
strategy
Any professional can employ design thinking in
business to achieve extraordinary results. This
is because, at its core, design thinking is
effective strategy development and
organisational change. Many people make the
mistake of thinking design is about “what it
looks like”, however, the fundamentals of user
experience is made up of three components:
How it looks, how it feels and how it works.
EMPATHISE TO HELP
DEFINE THE PROBLEM
Design thinking
definition in a nutshell
The design thinking process is used to creatively
solve problems. Rather than relying on historical
data or making risky bets, design thinking is a
human-centered approach to innovation.
It taps into elements such as empathy and
experimentation to arrive at inventive solutions,
integrating the needs of people, the opportunities
of technology and the requirements necessary for
business success.
Empathise – deeply
understanding the human
needs involved.
Design thinking needn’t be a solitary task. The
process is iterative, flexible and should be focused
on collaboration between professionals, business
owners, marketing managers, and the users
(whether they are using a website, product or
service). Emphasis your efforts on bringing the
ideas to life based on how real people think, feel
and behave.
LEARN ABOUT USERS
THROUGH TESTING
TESTS CREATE NEW
IDEAS FOR THE
PROJECT
TESTS REVEAL INSIGHTS
THAT REDEFINE THE
PROBLEM
Nonlinear
Process