A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
What can we expect to happen to services and design in the next 10 years? In this presentation, our head of Insight, Marzia Arico, explores four drivers of change that will significantly impact services and design in the future. #SDGC17
Enrollment Now or booked or View course details of UI/UX Courses Patterns for Successful Software. Visit: http://nardiainfotech.com/ui-ux-courses-graphic-design-training/
Service Design Days 2018 - Masterclass Sarah Drummond (Snook)SERVICE DESIGN DAYS
From governments to national retailers, everyone’s talking about how design might help them deliver what they do more efficiently and enable better outcomes for their users. It's become the new competency that organisations are seeking to build into their capability set. From hiring designers to becoming 'user-centered' as an organisation overall, people are flocking in their droves to grab a bit of the good stuff to make what they do, better for all and help their bottom lines. But it’s not easy to build this as an organisational competency. How do you do it? Where do you start? And once you’ve started, where do you go next? What does ‘getting there’ look like? What might the journey look like and what will I need to invest in to become ‘user-centered'?
In this masterclass, you will get to know how organisations are embedding design from starting out to scaling up these capabilities across their organisation to sustain design and grow a culture that focuses on delivering services that continuously meet user needs. You will learn to use Snook’s approach to embedding design at organisations, and what’s important to consider from choosing the right projects to work on to how to build products that scale Service Design in the longterm. You will work on practical exercises, reflecting on the 'design capability framework', to highlight what works well at what stage, what you can prioritise and what you should avoid doing.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Deorwine is the best IT Company in India provides the best UX/UI Design Solution. UI and UX design services providing by high-level specialists for web, mobile, applications, and services. For any query call us at +91-911-611-5717.
Visit us: https://deorwine.com/ui-ux-design/
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
Today, the IT companies and organizations are facing increasingly complex challenges. To successfully tackle these challenges, a culture of multidisciplinary collaboration, continuous business re-invention and human centricity is required. Design Thinking is a renowned holistic approach which brings these aspects together.
In this talk, a pragmatic guide to applying Design Thinking principles and methods will be presented. Matthias Langholz will share his valuable real life case studies of IT projects with enterprise customers. Attendees of the talk will be provided with practical advice on how to take the first steps towards a design centric way of working.
This talk has been given at the IT Arena 2015 conference in Lviv, Ukraine.
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
Enrollment Now or booked or View course details of UI/UX Courses Patterns for Successful Software. Visit: http://nardiainfotech.com/ui-ux-courses-graphic-design-training/
Service Design Days 2018 - Masterclass Sarah Drummond (Snook)SERVICE DESIGN DAYS
From governments to national retailers, everyone’s talking about how design might help them deliver what they do more efficiently and enable better outcomes for their users. It's become the new competency that organisations are seeking to build into their capability set. From hiring designers to becoming 'user-centered' as an organisation overall, people are flocking in their droves to grab a bit of the good stuff to make what they do, better for all and help their bottom lines. But it’s not easy to build this as an organisational competency. How do you do it? Where do you start? And once you’ve started, where do you go next? What does ‘getting there’ look like? What might the journey look like and what will I need to invest in to become ‘user-centered'?
In this masterclass, you will get to know how organisations are embedding design from starting out to scaling up these capabilities across their organisation to sustain design and grow a culture that focuses on delivering services that continuously meet user needs. You will learn to use Snook’s approach to embedding design at organisations, and what’s important to consider from choosing the right projects to work on to how to build products that scale Service Design in the longterm. You will work on practical exercises, reflecting on the 'design capability framework', to highlight what works well at what stage, what you can prioritise and what you should avoid doing.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Deorwine is the best IT Company in India provides the best UX/UI Design Solution. UI and UX design services providing by high-level specialists for web, mobile, applications, and services. For any query call us at +91-911-611-5717.
Visit us: https://deorwine.com/ui-ux-design/
What UX is, how it works and why it matters. Train your teams to recognize and strengthen the links between customer experience indicators and your overall business performance. Learn how to work with your customers to design successful products, services and experiences.
Today, the IT companies and organizations are facing increasingly complex challenges. To successfully tackle these challenges, a culture of multidisciplinary collaboration, continuous business re-invention and human centricity is required. Design Thinking is a renowned holistic approach which brings these aspects together.
In this talk, a pragmatic guide to applying Design Thinking principles and methods will be presented. Matthias Langholz will share his valuable real life case studies of IT projects with enterprise customers. Attendees of the talk will be provided with practical advice on how to take the first steps towards a design centric way of working.
This talk has been given at the IT Arena 2015 conference in Lviv, Ukraine.
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.
More info at http://www.uxaxioms.com/
Slides from a half-day workshop I co-led at the 2013 Museum Computer Network conference in Seattle. (www.mcn.edu/2012/design-thinking-museums-empathy-innovation)
Design Thinking is a human-centered, prototype-driven process for innovation. In this half-day workshop, participants experienced firsthand the complete Design Thinking cycle through a hands-on, highly interactive session.
SparkLabs Group Deep Tech Sector Overview 2017Bernard Moon
SparkLabs Group has been active in deep tech, or frontier tech, since our inception in 2013. We have invested in a broad definition of deep tech which includes blockchain, VR & AR, transportation, industrial IoT, artificial intelligence, health & wellness (sensor related, genomics, and advanced biotech technologies), and space. Under this definition, 25% of our overall portfolio (38 out of 155 companies across our investment entities) were deep tech investments.
There are new and emerging opportunities for organisations in all sectors to create and deliver compelling services for their customers using the power of disruptive innovation. As organisations formulate their plans for the coming months, this paper aims to help business and public sector leaders understand the cultural and organisational challenges that are inevitably brought by the use of blockchain technologies, and provides them with the insights they need to overcome them.
Block chain 101 what it is, why it mattersPaul Brody
The Blockchain is an important new technology, but it is shrouded in mystery: what does it do? Why is it such a big deal? How is it related to bitcoin? In this short presentation (with attached video), I attempt to answer those questions.
Blockchain: The Information Technology of the FutureMelanie Swan
The blockchain concept may be one of the most transformative ideas to impact the world since the Internet. Cryptocurrencies like bitcoin are merely one application of the blockchain concept. The blockchain is a public transaction ledger built in a decentralized network structure based on cryptographic principles so that any kind of trading, buying and selling of assets does not need to go through a centralized intermediary. Any kind of asset may be encoded into the blockchain and transacted, validated, or preserved in a much more efficient manner than at present including ideas, health data, financial assets, automobiles, and government documents. Venture Capitalists are calling the blockchain the next big investment wave.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
The UX Design Process consists of five key phases: Product Definition, Research, Analysis, Design, and Testing.
For more details, visit : https://mitidinnovation.com/recreation/ux-design-process/
The Methodology of a Trustworthy User Interface Design Agency.pdfZazz
The designers of user experiences may keep their attention on resolving the issues faced by users by maintaining an attitude of empathy throughout the design process by the UX design company.
Visit here: https://www.zazz.io/ui-ux-design-agency.html
User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
What is the difference between User Experience and Product Management? Where do you draw the line between the two? How can UXers work better with Product Managers? How can a UXer transition into product management? All these questions and more, answered in this presentation by Jeff Lash for the 2011 St. Louis User Experience conference on Feb 25, 2011.
Want to learn about user experience design? Then let's look at different Elements of User Experience Design.
For more details, visit : https://mitidinnovation.com/recreation/the-key-elements-of-user-experience-design/
Bring ideas to life faster! Learn digital prototyping & process prototyping to create interactive models & streamline your design for smoother workflow.
When creating a product, the two essential elements necessary are design and development. After conducting extensive research on the distinction between product design and development, we have identified the key differences between the two.
Leveraging Product Management and UX Teams to Build Great ProductsProductPlan
The most effective Product and UX teams embrace collaboration and focus on delivering an exceptional product experience for their customers. User-focused product teams tend to win big by creating end-to-end product experiences that attract, delight, and retain their customers. In this webinar, Annie Dunham, Director of Product Management at ProductPlan, and Kelsey Hughes, UX Designer at Pendo, discuss how they encourage user-centric thinking in their respective roles.
Product Manager x UX Designer - UX Café 04Rafael Burity
PRODUCT MANAGER X UX DESIGNER
by Jefferson Castro e Rafael Burity
Gerentes de Produto e UX Designers são cargos parecidos e ao mesmo tempo diferentes. Muitas vezes, em algumas empresas, essas duas funções acabam sendo exercidas pela mesma pessoa, mas ainda assim, as diferenças existem.
Fora os problemas que isso causa dentro do projeto, existem as confusões que o mercado acaba propagando para fora da empresa.
Vamos tentar entender juntos essa diferença?!
----
Em times mais enxutos ou em projetos de menor nível de complexidade essas duas funções acabam sendo exercidas pela mesma pessoa.
Problemas:
- O PM pode eliminar necessidades do usuário por causa do tempo e custo.
- OU o produto pode se inchar de funcões e foge da proposição de valor.
- Ausência de conflito.
- Estresse do profissional.
UX - Foco na execução do design, estudo e pesquisa do usuário.
PM - Foco na estratégia e planejamento de atividades e coordenação de equipes.
Semelhanças:
- Coletar informações sobre o comportamento dos usuários do produto e ajudar a dirigir o desenvolvimento dos diversos elementos que o compõem
- Ambos utilizam wireframes e sitemaps (porém o que diferencia é a descrição de cada entregável)
- Analise de métricas
Problemas na falta de distinção:
- Esforços redundantes.
- falta de definição de responsabilidades.
- Competição desnecessária.
IMPORTANTE: Definir quem tem a palavra final para cada assunto.
DICA: Os entregáveis do PM são estudados pelo UX e geram a Experiência.
----
Como parte de alguns movimentos que estamos construindo, o UX Café é parte da iniciativa que tem como alvo difundir o conceito de usabilidade, para nossos produtos, na empresa.
É um espaço para trazer um tema com foco em design e usabilidade e debatermos mais sobre ou as dores de cada projeto e vivência na empresa desse conceito de usabilidade e experiência de usuário.
Dia: Primeira segunda do mês
Horário: 09 horas
Breaking down what UX means and just how it's measured, what is UX Debt, and how to iteratively improve UX in a way that Product People will find both insightful and relevant
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
Main takeaways:
- Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
- The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
- A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
Similar to The Experience Design Framework: A Design Thinking Guide for Product Success and Design Excellence (20)
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
The Experience Design Framework: A Design Thinking Guide for Product Success and Design Excellence
1. The Experience Design
Framework
A Design Thinking Guide for Product Success
and Design Excellence
PRODUCT MANAGER PRODUCT DESIGNER
PRODUCT
January 22, 2015
3. – Mike Montiero
“A good designer finds an elegant way
to put everything you need on a page.
A great designer convinces you half
that shit is unnecessary.”
4. • The Problem with Designing without
Insights
• Experience Design as a Product/
Marketing/Business Strategy
• The XD Team Within The Product
Development Ecosystem
• The Quickstart Guide to UX Design
• Value of Experience Design for
Product Companies
5. Product Managers try to solve their revenue goals by
volume of tickets
Design is an executional and visual consideration and
not a strategic and product architecture consideration
Use optimization as their only tool for product idea
testing validation reenforcing a belief that customers
have adoption of a feature.
PMs are risk adverse due to this lack of deep
contextual insights.
The Problem With Current
Product Design Methods…
?
!…and I still need
your figures
from last month.
MANY PRODUCT BUSINESSES HAVE BEEN
OPTIMIZED THE SAME WAY FOR YEARS
6. …Have Dire Impacts on Product Development
Initiating/
Planning
Requirements/
Design
Development/
Testing
Deployment/
Launching
Time
Scale
PLANNING BASED OFF
OF ASSUMPTIONS AND
GROUP THINK
AD HOC GUESSING
LEADS TO EVER
CHANGING PRODUCT
REQUIREMENTS
DEV GUESSED AT FUNCTIONALITY
DESIGNERS DON’T GET WHAT THEY SPECED
PRODUCT MANAGERS LOSE HANDLE OF TIMELINE
TEAM CUTS CORNERS AND QUALITY SUFFERS
PRODUCT LAUNCHES
WITH BUGS AND
IS REFACTORED TO
ADDRESS MARKET
NOT ADOPTING SOLUTION
STILL A LOT OF
WORK AND COSTS
ESCALATING
Escalating
CostsProduct Dev cost
for a recent
product launch
exceeded $3m
becoming a virtual
money pit
Uninformed PMs try new ideas
leading to frustrated team
Red Pill
or
Blue Pill?
8. 80%
Product Work without UX often
fall victim to the 80/20 Rule
80% of most ideas
bring us 20% of
successful test results
20% of these ideas
bring us 80% of
successful
metric moving wins
I want to get
better
20%are the most
effective product
ideas
User Research
can identify this
sweet spotUSER
RESEARCHER
I don’t want to
have to guess
at this.
are bad guesses for products
10. Experience Design looks to
understand people in their everyday
lives and creates marketing and
product touch points that resonates
usefulness and delightfulness
11. Experience Design is brand touch
points before product, usability
with product use, and evangelism
after product and other customer
connections.
13. Experience Design to Discover New
Product Opportunities
Research and Development Exploring Untapped Areas We Can Productize
• How we research user behavior and patterns to
help uncover the product innovations that will drive
our business growth
Looks at:
Produces:
Feedback:
Understands The Market Opportunity, Learns the
Product User and/or Target Customer, and making
sense of all Existing Data.
Customer Profile, Journey Maps and other
understandings. Later, designs solutions for proof-
of-concept prototypes
User Tests and Product Optimization results that
informs future research
CORE XD TEAM
UX Designer
UI Prototyper
Researcher
14. Experience Design to Launch
New Product Initiatives
Innovation, Research and Development Exploring New Businesses
• How we identify, research, validate, design and
develop new product solutions for the business
Looks at:
Produces:
Feedback:
Receives the Business Proposal, Understands The
Market Opportunity, Learns the Product User and/or
Target Customer, and making sense of all Existing Data.
Customer Profile, Journey Maps and other
understandings. Later, designs solutions for proof-of-
concept prototypes, tests and validate assumptions
User Tests and Product Optimization results that informs
future research
CORE XD TEAM
UX Designer
UI Designer
Researcher
UI Prototyper
15. Experience Design to Grow
In-Market Products
Keeping the Product Business Afloat
• How we practically apply learnings into validated
design solutions to yield sustained growth in
business
CORE XD TEAM
UX Designer
UI Designer
Researcher
Looks at:
Produces:
Feedback:
Trends and patterns of users within the product so
we can better redesign features for user benefit.
Flows and interaction options that solve friction
points for people using our products and services.
From various testing methodologies and user
metrics analysis that informs future improvements
and product evolution.
16. Experience Design to
Optimize a Product’s Performance
Innovation, Research and Development Exploring New Businesses
• How we maximize the results of product wins, learn
from product losses and replicate successes to
sustain product growth
Looks at:
Produces:
Feedback:
Trends and patterns of product users that inhibit
conversion into a customer.
Flows and interaction options that solve friction
points for people using our products and services.
Principally from A/B/Multivariate testing
methodologies and user metrics analysis that
informs future improvements and product evolution.
CORE XD TEAM
UX Designer
UI Designer
Researcher
17. Experience Design Works Across Products
CONCEPT PRODUCT PAGE(S) PAGE ELEMENT(S) UI ELEMENT(S)
User Experience Research
User Experience Design
User Interaction Design
Fast tracking the next level of product innovation and improving existing
products with a more efficient production process.
INNOVATION IN PRODUCTS OPTIMIZATION OF EXISTING PRODUCTS
Product Discovery Products In Market
Studies Users/Potential Users of the Product.
Product Innovation Based Off Of Research.
Defines Goals and Explores Opportunities for Product
Growth.
Architects Future Product Roadmaps
Develops Interaction Patterns Based Off User Testing.
Helps Roadmap Optimization Strategies to Improve Product Conversion
performance.
Produces Functional Specifications and Works with UI Development To
Ensure Proper Interaction
18. Research/Design to Innovation
The Complete Lifecycle of Experience Design in Product Cycle
User Research User Experience Interaction/Visual Interface Development
Marketing
Requirements
Document
Research
Validation
Product
Requirements
Document
Product
UX Design
Functional
Specification
Product UI
Design
Development
Guides and Kit
Product
Integration
and Build
Quality Control,
Testing and Launch
UXR UX UI UID
Visual and Finalized
Design in HTML
Development adds tracking
implements code
Iterative Design
and User Testing
Helps learning and
definition of problem
through research
19. Optimize for Improvements
The Complete Optimization Lifecycle of Experience Design in Product Optimization
User Research UX Design Interaction/Visual Interface Dev
Data
Gathering
Opportunity
Analysis with
Product and
Marketing
Optimization
Requirements
Product
UX
Advisory
Testing
Specification
Product UI
Updates
Toolkit
Implementation
Product
Integration
and Build
Quality Control,
Testing and Launch
DATA UX UI UID
Visual and Finalized
Design in HTML
Development adds tracking
implements code
Testing Planning
with XD
Analyzing
Product Performance
20. Shared Responsibilities:
Product Management and UX
Product Management and UX Designers form a team that helps product goals
happen faster with far greater % of ROI gains
Product Management Product Designer (UX)
PM UX
PRODUCT
ROADMAPS
Product Direction
Work Coordination
Team Communication
Budgeting and Stakeholders
Scheduling of Testing
Feature Coordination
Architects Product
Studies Product Users
Develop UX Strategies/
Ideas for Product Testing
Feature Recommendation
21. Shared Responsibilities:
User Research and User Experience Design
Design is based off of insights gained by understanding the people who the
business, the product and the market sees as an opportunity.
User Research (UXR) Product Designer (UX)
UXR UX
FINDINGSAND
INSIGHTS
Primary Research
Customer Interviews
Surveys
Architects product
Studies Product Users
Develop UX Strategies/
Ideas for Product Testing
22. Shared Responsibilities:
User Experience Design and Interaction Design
All Design is not equal. UX and UI equal a stronger final product where form and
function merge into a usable and enjoyable product.
Product UX Design Product UI Design
UXDes UIDes
DESIGN/
INTERACTION
Designing Product Flows
Designing Low Fidelity
Iterative Design/Testing
Designing Page Structure
Designing Features based
off on Research
Designing High Fidelity
Interaction Details
Designing Final Details
Planning HTML/CSS with
UI Development
23. Shared Responsibilities:
UI Design and UI Development
Modern design is as much about development as it is about the visual. UI
design brings a form and function to the code that creates great experiences.
Product UI Design Product UI Developer
UIDes UIDev
HTML/CSS
Toolkit
Designing Interactions
Designing the Visual Brand
Maintaining Toolkit
and Styleguide
Coding the Responsive
Framework
Implementing
HTML Designs
as ASPX/ via Toolkit
AngularJS, adding
backend OPTIZ
tagging
24. The Experience Design Process
Benefits Business Innovation
Ordinary
World
LAUNCH GROWTH MATURE DECLINE
Improved
World
New
Baseline
World
START OF A PRODUCT
NEW PRODUCT
TO EXPAND BUSINESS
XD can help products to climb
hills of the “local maximum”
curve
Optimization puts to
breaks on decline for
only so long.
WHERE THE NEXT
INNOVATION POINT
CAN OCCUR /
FAIL TO OCCUR
Revenue
Product Evolution in Time (Launch/Growth towards Innovation before maturation)
We’re going
places.
#movingOnUp
Future Growth Goals
25. Experience Design Process
Benefits Communication
• Makes the relationship between stakeholders a 360°
connection.
• Predetermined review stages so that the project doesn't
progress in the wrong direction.
• Ensures that all parts of an organization are on board with
the evolving design process.
PRODUCT MANAGER
TIMELINES
STAKEHOLDERS
PRODUCT UX PRODUCT UI PRODUCT UI DEV
DESIGN
STRATEGY
UPDATES
PRODUCT
REQS
Updates! Best
Solution!
Reliable
Product!
Easy to
Use!
26. Experience Design Process Benefits
Implementation
• Doesn't let designers exit the scene during implementation.
They are important in this process.
• Establishes assessment procedures so that the design
process can be improved in the future.
BOOYAH!
PRODUCT DEVPRODUCT MGR PRODUCT DESIGN
+ +
QUALITY CONTROL
+
We’re on time with
our marketing and
partner launches.
+
ANALYTICS
Users are
happy.
Everything
is built.
Passed all
tests.
We’re
gathering data.
27. Experience Design Evangelism
for Product Success
• Promoting the concept of UX in general.
• Training leaders and managers in both the
theory of Experience Design and the
benefits of a UX approach to Product wins.
• Aligning Experience Design work now and
in the future with the companies goals.
• Ensuring that Experience Design is an
agenda item when it is relevant.
TELL ME…
ARE YOU
EXPERIENCED?
28. Experience Design Strategy is
Business Strategy
• Supporting Product leaders and managers to
articulate the importance of Product Design
process
• Build deep relationships with stakeholders,
leaders and other functions where Experience
Design (XD) brings the most benefit.
• Champion executive sponsorship of
Experience Design in order to flourish within
the Product business.
• Demonstrate how Experience Design efforts
currently supports the business strategy and
assists in achieving the objectives set forth
from that strategy.
IT’S ALL ABOUT
THE BUSINESS,
BABY!