The document describes a design thinking workshop to help participants understand and apply the design thinking process. It outlines the workshop agenda which includes an icebreaker activity, video, and explanations of key design thinking concepts like empathy mapping and customer journey mapping. Participants are then led through design thinking steps to reimagine a frustrating daily experience, coming up with ideas and prototypes to test solutions. The workshop aims to show design thinking as a human-centered approach integrating user needs, technology possibilities, and business factors to solve problems in an iterative, non-linear way.

1. DesignThinking Workshop
TathagatVarma
http://thoughtleadership.in

2. LET’S FIRST PLAY :)

3. RULES
• Objective: Build a freestanding tower.
• Criteria:The tallest one that freestands for 15s
wins!
• Team: 5-6 members, 50 balloons, one tape
• Time: 10 min

4. DEBRIEF
What did we learn?

5. LET’S WATCH AVIDEO…

6. DEBRIEF
What did we learn?

8. DESIGNTHINKING
Design Thinking is a human-centered
approach to innovation that draws from
the designer’s toolkit to integrate the
needs of people, the possibilities of
technology, and the requirements for
business success.
Tim Brown, IDEO

9. MISSION OF DESIGN
THINKING
The mission of design thinking is
to translate observation into
insights, and insights into
products and services that will
improve lives.
Change by Design

11. PROCESS?

12. MINDSET?

13. EMPATHY
• Know about users, and care about their lives!
• Observe them, how they interact with the
environment, what do they think and feel.
• Understand the way they do things and why, their
physical and emotional needs, how they think
about world, and what is meaningful to them.

14. HOWTO EMPATHIZE?
• OBSERVE
• ENGAGE
• WATCH
• LISTEN

16. EXPERIENCE MAP
• A design tool help understand product/service
interactions from users’ point of view.
• Visual representation of timeline vs. needs, wants,
expectations and experiences for a particular goal.
• Also known as Journey Maps, Customer Journey,
etc.

19. OK, LET’S DO SOME DESIGN
THINKING :)
• Form teams of 5 each
• Each team:
• Choose a fun name :)
• Identify a Point, Line,Triangle, Square and a Circle!
• Agree on the most frustrating daily experience that you want to
fix!
• Time: 5 mins

20. STEP 1 (5MIN)
• Points: Describe their typical experience
• Team:
• Capture the emotions in an Empathy Map
• Capture the experiences in an Experience Map

21. STEP 2 (5 MIN)
• Lines: Describe their worst experience
• Team:
• Capture the emotions in an Empathy Map
• Capture the experiences in an Experience Map

22. STEP 3 (5 MIN)
• Triangles: Describe their ideal experience
• Team:
• Capture the emotions in an Empathy Map
• Capture the experiences in an Experience Map

23. STEP 4 (10 MIN)
• Based on the new learnings and insights, reframe
the problem
• Synthesise all inputs

24. STEP 5 (1O MIN)
• Circles: leave the team!
• Squares: Facilitate a simple ideation session
• Team:
• Individual brainstorming: 6-8-5
• Team voting: Everyone can voteTop 3 ideas
• Tabulate theTop 3 ideas from each team

25. STEP 6 (15 MIN)
• Team
• Design solutions to test!
• Choose your strongest solution idea(s)

26. STEP 7 (10 MIN)
• Circles: return to their teams :)
• Teams present their ideas to the circles and take
their feedback
• Finally, circles present their team’s work and do a
“critique”

27. DEBRIEF
What did we learn?

29. NOT A LINEAR PROCESS!

30. RECAP
• DesignThinking offers an interesting approach to
solving people’s problems
• It is as much a mindset as a process, though not a
‘process’ in traditional sense
• It integrates elements from people (desirability),
technology (feasibility) and business (viability)
aspects
• This is specially relevant as we create more and
more products and services for real humans!

31. REFERENCES
• An Introduction to DesignThinking PROCESS Guide - Hasso Plattner Institute of
Design
• http://www.bethkanter.org/crashcourse/
• http://dschool.stanford.edu/use-our-methods/
• http://dschool.stanford.edu/wp-content/uploads/2013/10/METHODCARDS-v3-
slim.pdf
• https://experience.sap.com/skillup/introduction-to-design-thinking/
• http://www.opencolleges.edu.au/informed/features/45-design-thinking-resources-for-
educators/