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DesignThinking
Viability	
Feasibility		
Desirability	
Innovation	
Start	here	à
DesignThinkingisaprocessforcreativeproblemsolving
Empathize
Discovertherealissuesthatneedtoberesolvedbylisteningand
tryingtounderstandyourclient’sproblem.
DEFINE
Reframetheproblemand
trytoenvisionwhata
solutionwouldmean
IDEATE
Beyondbasicbrainstorms
PROTOTYPE
Buildamodel,makealayout,createaplanandtestideasandfind
outwhatsolutionsmightwork.
TEST
Testtheidea,listentofeedbackandseewhatworks
andwhatdoesn’t
HowDesignThinkingTransformedAirbnb
TransformingInvisibleProblems…IntoInnovation
Gotoeveryhost’splaceandtakequalitypicsfor
them? Andmaybestayoverthereandtalktothem
andgetvaluable personalfeedback.
TraveltoNewYork,rentacamera,spendsometime
withcustomerslistingproperties
Theygavethemselvespermissiontoexperimentwith
non-scalablechanges
Noticedthepoorofphotosuploaded
Theymakethechangesbasedon
sessionsofideationandexperience
Airbnbputsallemployeeintheshoesofatraveler whoare
theusersoftheproduct.
Everyemployeetakesatripintheirfirstorsecondweek
inthecompanyandthentheydocumentit
The simple change froma
star toaheartincreased
engagementby over 30%.
letpeople be pirates,ship
stuff and try newthings.
Airbnb teamoften starts
with acreative
hypothesis,
implementsachange,
reviews howitimpacts
the businessand then
repeats thatprocess.
Thankyou!
• https://www.designbetter.co/design-thinking/
• https://hbr.org/2015/09/design-thinking-comes-of-age
• http://innovationtoolbox.org/
• http://mitsloan.mit.edu/newsroom/articles/design-
thinking-explained/
• http://www.innovationmanagement.se/imtool-
articles/4-key-questions-that-drive-the-design-
thinking-process/
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Design thinking