The document outlines a design thinking workshop aimed at enhancing museum experiences through empathy and collaboration, focusing on redesigning the 'morning experience.' Participants engage in interviews, ideation, and prototyping to develop solutions tailored to user needs. The workshop emphasizes the importance of empathy, collaboration, and iterative prototyping in applying design thinking to real-world challenges.

1. Design Thinking for Museums:
From Empathy to Innovation
Dana Mitroff Silvers and Tim Svenonius, SFMOMA
Susie Wise, PhD, Stanford d.school
Museum Computer Network | November 7, 2012

2. Who we are
@dmitroff @susiewise @timsven

3. Schedule
9:00-9:15 Intros
9:15-11:00 Design challenge
11:00-11:10 Break
11:10-11:30 Design thinking at SFMOMA
11:30-12:15 Bringing it home
12:15-12:30 Final reflection

4. About you
Your name
Where you work
Your job/role
Your favorite breakfast
food as a kid!

5. Goals for today
Have a hands-on
design thinking
experience
Apply to your work—
next week!
Have fun!

6. your design challenge
Redesign the
“Morning Experience”

7. OK, go!
Right now, on your own,
come up with a way to
improve your morning
experience. Write it down
on your blank sheet of
paper.
You’ve got 5 minutes.

8. That was a problem-solving approach…

9. We’re going to try a design thinking approach

10. What is design thinking?
Human-centered
Prototype-driven
Radically
collaborative
Mindful of process

11. Instead of talking about it—let’s dig in!
Find a partner…

12. your design challenge
Redesign the
“Morning Experience”

16. You’re going to do this by interviewing your partner
Your goal is to find out what morning is really like for him/
her. You each have 5 minutes to interview your partner
and make some notes. Get details!
Some prompts:
“What was the best…”
“What was the worst…
“Tell me the story of that…”
5 minutes x 2

17. Now dig a little deeper…
Find out what’s really going on. You each have 3
additional minutes to interview your partner and take
some more notes. Get more details!
Some prompts:
“Tell me more about that.”
“Why?”
“Why?”
“Why?”
“Why?”
“Why?”
3 minutes x 2

19. Now you are going to take a few minutes to DEFINE
a bit about your partner and his/her needs

20. Sample USER + NEED + INSIGHT statement
user
Sasha, a struggling/perfectionist first year
elementary school principal
need
needs to balance her desire to get ahead of the day
with her need for a moment of calm and nourishment
insight
because she has no time to plan and if her morning
is scattered, the whole day can go down hill

21. Give it a try. (Hint: Try more than one draft.)
6 minutes on your own

23. Gotta Warm Up for Ideation… Improv!

24. SKETCH 5-15 different ideas to redesign the
morning experience for your partner
10 minutes on your own

25. SHARE your ideas
5 minutes x 2

27. Build quick + dirty prototypes
10 minutes on your own

29. TEST with your partner
5 minutes x 2

30. SHARE PROTOTYPES around the room

31. What was that like?

32. How did the design thinking process work for you?

33. Schedule
9:00-9:15 Intros
9:15-11:00 Design challenge
11:00-11:10 Break
11:10-11:30 Design thinking at SFMOMA
11:30-12:15 Bringing it home
12:15-12:30 Final reflection

34. Key mindsets
Empathy
for real visitors
Collaborating
to work in new ways
Prototyping + iterating
over perfection

35. Design Thinking at SFMOMA

36. Empathy for real users

37. What we learned from empathy interviews
SFMOMA is about the physical space, a destination
Routine, comfort, familiarity --> the artworks are
“old friends”
The space often stirs up spiritual/religious feelings
SFMOMA validates one’s identity

38. Collaborating to work in new ways

39. The future
Snøhetta, SFMOMA Expansion Aerial View Southeast; image courtesy Snøhetta

40. Closed 2.5 years = lots of prototyping time!

41. Challenges
Making the time and space for design thinking
—and then DOING it
Lo-fi prototypes in a high-fidelity, design-
obsessed culture
Getting buy-in for the process
We are insiders—why should they listen to us?

42. Desert island design thinking

43. Schedule
9:00-9:15 Intros
9:15-11:00 Design challenge
11:00-11:10 Break
11:10-11:30 Design thinking at SFMOMA
11:30-12:15 Bringing it home
12:15-12:30 Final reflection

44. Bringing it home
[ ] 1st Iteration – 10 mins.
Bringing It Home: In your own workplace, how can you . . .
[ ] 2nd Iteration – 7 mins.
. . . employ empathy? . . . use collaboration?
. . . use prototyping? . . . apply design thinking next week?

45. Bringing it home
Work on your own 10 min
A share with partner B 5 min
B share with partner A 5 min
Iterate 7 min
Full-group conversation 15 min

46. Schedule
9:00-9:15 Intros
9:15-11:00 Design challenge
11:00-11:10 Break
11:10-11:30 Design thinking at SFMOMA
11:30-12:15 Bringing it home
12:15-12:30 Final reflection

47. Reflection
I like…
I wish…

48. Resources + Contact
dschool.stanford.edu/use-our-methods/
dschool.stanford.edu/groups/designresources/
dmitroff@sfmoma.org
@dmitroff
tsvenonius@sfmoma.org
@TimSven
susiebwise@gmail.com
@susiewise