Deck I used for a social media workshop with the #CRS400 class at Syracuse University London Campus, February 24, 2015.

1. #CRS400 1
The Relevance
of Social To
You Today
Neville Hobson
@jangles
February 24, 2015

2. #CRS400 2
• Communicator
• Blogger
• Podcaster
• Test pilot (shiny new objects)
• Experimenter
• Construction worker
• Visualizer
• Eternal optimist

3. #CRS400 3
I’m a
digital
natural

4. #CRS400 4
This Afternoon’s Topics
1. Trends and observations
2. Cultural and behavioural shifts
3. Shaping the landscape: where are digital and
social communication going?
4. How will all this affect you?
– And what are you going to do about it?
5. Let’s create a podcast!

5. #CRS400 5
GENERAL TRENDS AND
OBSERVATIONS

6. #CRS400 6
Anyone with an opinion and an
internet connection
can influence someone
else about the things you
care about.#CRS400

7. #CRS400 7
http://www.gartner.com/newsroom/id/2819918

8. #CRS400 8

9. #CRS400 9
People don't care about the
Internet of
Things

10. #CRS400 10
People care about the
Internet of
Caring
Things

11. #CRS400 11
http://venturebeat.com/2014/10/12/the-doctor-will-see-you-now-through-google/

12. #CRS400 12
Convergence
Five converging forces –
mobile, social media, data,
sensors and location – are
reshaping our lives and will have
profound effects on each of us
individually, in the workplace and
in our society at large during the
coming decade.
http://www.amazon.co.uk/Age-Context-Mobile-Sensors-Privacy/dp/1492348430

13. #CRS400 13
Imagine going to a meeting with people who
do you not know. As you walk into the room,
your smartwatch triggers a sensor in the
doorway, which now lets everyone in the room
know you have arrived. As a portfolio about
you flashes in front of their eyes, a quick
introduction to each person in the room
simultaneously scrolls inside your specially
enabled eyeglasses.
“
”http://www.cmswire.com/cms/internet-of-things/a-vision-of-wearable-tech-in-the-workplace-026113.php

14. #CRS400 14

15. #CRS400 15

16. #CRS400 16
http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf

17. #CRS400 17
Are We
Too
Complacent?

18. #CRS400 18
CULTURAL AND BEHAVIOURAL
SHIFTS

19. #CRS400 19
You can’t tell anyone anything new
any more.
They already
Googled it.

20. #CRS400 20

21. #CRS400 21
http://vincos.it/world-map-of-social-networks/

22. #CRS400 22

23. #CRS400 23

24. #CRS400 24
Of 16-To-24-Year-Olds
Want
http://www.forbes.com/sites/victorlipman/2014/09/22/71-of-16-24s-want-wearable-tech-why-dont-i-even-want-to-wear-a-watch/

25. #CRS400 25
• 80% said wearable technology will be hugely beneficial to people
in their daily lives.
• 30% felt it will promote even more the divide between information
haves and have-nots (or between those with money and those with not
enough).
• 50% thought that wearable technology is still years away from
becoming mainstream
• 70% were certain that privacy and information confidentiality
will be a big worry as wearable technology becomes more common.
http://www.nevillehobson.com/2014/07/09/way-ethics-prethics/
Temperature test

26. #CRS400 26
http://www.mirror.co.uk/news/technology-science/technology/krispy-kreme-runs-kkk-
wednesday-5176082

27. #CRS400 27
https://twitter.com/CanadaNATO/status/504651534198927361

28. #CRS400 28

29. #CRS400 29
http://www.slideshare.net/sap/99-facts-on-the-future-of-business

30. #CRS400 30
http://www.slideshare.net/sap/99-facts-on-the-future-of-business

31. #CRS400 31
http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/

32. #CRS400 32

33. #CRS400 33
http://www.edelman.com/insights/intellectual-property/2015-edelman-trust-barometer/

34. #CRS400 34
SOCIAL MEDIA AND
BUSINESS COMMUNICATION

35. #CRS400 35
Why Should We Care?
• Social media has
changed how
marketing and
communication works
• It’s an affordable way
to get results
• It’s rapidly growing
• Your peers turn to you
for answers

36. #CRS400 36
=
} Drivers
Enabler

37. #CRS400 37
What is your role in
such a rapidly-evolving
landscape

38. #CRS400 38
Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous

39. #CRS400 39

40. #CRS400 40
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If you have questions or comment arising from your use of this deck, contact Neville Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.com
 @jangles
The Relevance of Social
To You Today
Neville Hobson
@jangles
London, February 24, 2015