This document summarizes key points from a technology conference. Some of the main topics discussed include focusing on the user, understanding emerging technologies like augmented reality and blockchain, building trust with consumers, and doubling down on marketing fundamentals while also embracing experimentation. Speakers emphasized the importance of strong consumer insights, having a clear brand strategy, and moving from just collecting data to gaining real insights. The future of the internet is also predicted to involve more immersive experiences through technologies like augmented reality.
The Digital Revolution Keeps on Giving (and Takig)Robin Raskin
Delivered at Dartmouth for their iLead program, this presentation looks at social networking, quantified self, internet of things and human input as the most important disruptors today.
I used this deck for a keynote at Venistar Fashionable World 2015 event. The aim was to give an overview of the impact of Internet on our culture and on which are the trends to watch in the coming years.
Big Idea: Web Keynote for ConvergeSouth 2013Ryan Boyles
Ryan Boyles on the way the web is changing us and we are changing the web. A brief look at context, Internet of Things, Big data, user experience, wearable tech.
Joey Coleman - Building an Open Data Ecosystem for all to access#DevTO
How do we build open data so it is accessible to all citizens and not just those with specialized skills such as information management or coding? In Hamilton, municipal open data is being implemented because of advocacy among neighbourhood associations and community groups, not solely from the developer community, with the goal of ensuring all citizens can use open data. It’s a unique partnership – what does it mean for open data, open government, and civic engagement? Join this discussion as we explore the question.
The Digital Revolution Keeps on Giving (and Takig)Robin Raskin
Delivered at Dartmouth for their iLead program, this presentation looks at social networking, quantified self, internet of things and human input as the most important disruptors today.
I used this deck for a keynote at Venistar Fashionable World 2015 event. The aim was to give an overview of the impact of Internet on our culture and on which are the trends to watch in the coming years.
Big Idea: Web Keynote for ConvergeSouth 2013Ryan Boyles
Ryan Boyles on the way the web is changing us and we are changing the web. A brief look at context, Internet of Things, Big data, user experience, wearable tech.
Joey Coleman - Building an Open Data Ecosystem for all to access#DevTO
How do we build open data so it is accessible to all citizens and not just those with specialized skills such as information management or coding? In Hamilton, municipal open data is being implemented because of advocacy among neighbourhood associations and community groups, not solely from the developer community, with the goal of ensuring all citizens can use open data. It’s a unique partnership – what does it mean for open data, open government, and civic engagement? Join this discussion as we explore the question.
Which megatrends are important to understand when digitizing the public sector? Here are 3 trends as presented on the Digitize Denmark conference on April 7th. 2011.
Oakland Public Ethics Commission: Transparency, Open Data, and Gov as PlatformTim O'Reilly
I spoke at the Oakland Public Ethics commission on June 25, 2013. I was trying to set some context about how the ideas of transparency, open data, and government platform should shape their thinking. This is a PDF with notes on my talking points below each slide.
World Government Summit on Open Source (keynote file)Tim O'Reilly
This is the keynote file for my talk at the Acquia World Government Summit on Open Source. I talked about the role of open source in the internet, and the role it can play in government.
IBM World of Watson: IoT Recipe JamboreeRyan Boyles
Think of this as a cross between a Startup Weekend, an unconference and a cooking channel reality TV show. IBM invited a group of 8 influencers to discuss what matters in IoT right now. IBM thinks the internet of things is meaningless if it does not turn data into insights to make the way we live and work a better experience. Let's explore what people are building, how they are doing it and where it is happening in labs, schools, start-ups, corporations and homes.
Digital in motion - digital trends for development NGOs 2019Anand Sheombar
Presentation & overview of digital trends (using a hype cycle made by ICTworks) that are present in the context of international aid and development activities from development NGOs. This presentation was part of the Digital in Motion session at the Innovation Festival 2019 organised by Partos and The Spindle https://partos.nl/innovationfestival2019/sessions-workshops/#c1829
What If - University of Oregon School of Journalism presentationStephen Landau
Slides from the presentation given by Peter Yesawich, Jr. and Stephen Landau to the University of Oregon.
The graphs on slides 19 - 26 are from the SoDA Digital Marketing Outlook - http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
Unleashing Technology to Advance Social and Economic DevelopmentLisa Malone
Microsoft NGO Connection Day - A Nonprofit Summit hosted a day-long event on April 21st in Washington, DC. Topics focused on organizational challenges facing NGOs (nonprofit organizations) and Assocations. This presentation was given by the Director of Microsoft Community Affairs, Andrea Taylor.
How is Big Content Different From Big Data?John Mancini
Moving the Mountain -- Evanta CIO Presentation on Big Data and Big Content -- central premise -- Big Data analysis without a strategy for the Content that usually fulfills the analytics is a waste of time.
Is IT Really the Villain? - Future of Technology in the EnterpriseJohn Mancini
Is IT the Villain? - The Future of Technology in the Enterprise -- A summary of my keynote presentation at the CITE Conference and Expo in San Francisco. How do organizations deal with the advantages of social, mobile, and consumer technologies without losing control?
Left Brain Meets Right Brain – The Power of Code, Community and CultureAngel Diaz
Cloud Foundry Summit 2015 - Left Brain Meets Right Brain – The Power of Code, Community and Culture
http://cfsummit2015.sched.org/speaker/dr.angelluisdiaz?iframe=no&w=i:0;&sidebar=no&bg=no#.VVEEVVhFAeE
1/5 of the "Future of UX" Ignite session from UXPA 2014.
The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality.
We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design.
Speakers will be asked to consider the following questions in their presentations:
What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years?
What trends will have come and gone?
What trends are lasting How will the UX profession change?
How will businesses , users and UX professionals collaborate on design challenges?
What would you like to see in the future of UX Design and why?
An earlier Enterprise 2.0 presentation we gave about the opportunity of Enterprise 2.0 for Australia, it';s been updated with 2009 content, and 2010 slideshow.
Enterprise 2.0 and the underlying models are still an as yet unrealised communication opportunity for innovation.
George konstantakis iot and product design360mnbsu
The Internet of Things (IoT) may be at the core of the next Industrial Revolution! The socioeconomic implications of IoT, in general, are astounding. As with all disruptive technology, there are threats and opportunities that must be understood by business leaders. How do these implications relate to the needs of manufacturing businesses and the human resources that are intertwined with them? How can Product Design address those needs? This closing session will explore these questions and offer solutions.
Which megatrends are important to understand when digitizing the public sector? Here are 3 trends as presented on the Digitize Denmark conference on April 7th. 2011.
Oakland Public Ethics Commission: Transparency, Open Data, and Gov as PlatformTim O'Reilly
I spoke at the Oakland Public Ethics commission on June 25, 2013. I was trying to set some context about how the ideas of transparency, open data, and government platform should shape their thinking. This is a PDF with notes on my talking points below each slide.
World Government Summit on Open Source (keynote file)Tim O'Reilly
This is the keynote file for my talk at the Acquia World Government Summit on Open Source. I talked about the role of open source in the internet, and the role it can play in government.
IBM World of Watson: IoT Recipe JamboreeRyan Boyles
Think of this as a cross between a Startup Weekend, an unconference and a cooking channel reality TV show. IBM invited a group of 8 influencers to discuss what matters in IoT right now. IBM thinks the internet of things is meaningless if it does not turn data into insights to make the way we live and work a better experience. Let's explore what people are building, how they are doing it and where it is happening in labs, schools, start-ups, corporations and homes.
Digital in motion - digital trends for development NGOs 2019Anand Sheombar
Presentation & overview of digital trends (using a hype cycle made by ICTworks) that are present in the context of international aid and development activities from development NGOs. This presentation was part of the Digital in Motion session at the Innovation Festival 2019 organised by Partos and The Spindle https://partos.nl/innovationfestival2019/sessions-workshops/#c1829
What If - University of Oregon School of Journalism presentationStephen Landau
Slides from the presentation given by Peter Yesawich, Jr. and Stephen Landau to the University of Oregon.
The graphs on slides 19 - 26 are from the SoDA Digital Marketing Outlook - http://www.societyofdigitalagencies.org/page/digital-marketing-outlook
Unleashing Technology to Advance Social and Economic DevelopmentLisa Malone
Microsoft NGO Connection Day - A Nonprofit Summit hosted a day-long event on April 21st in Washington, DC. Topics focused on organizational challenges facing NGOs (nonprofit organizations) and Assocations. This presentation was given by the Director of Microsoft Community Affairs, Andrea Taylor.
How is Big Content Different From Big Data?John Mancini
Moving the Mountain -- Evanta CIO Presentation on Big Data and Big Content -- central premise -- Big Data analysis without a strategy for the Content that usually fulfills the analytics is a waste of time.
Is IT Really the Villain? - Future of Technology in the EnterpriseJohn Mancini
Is IT the Villain? - The Future of Technology in the Enterprise -- A summary of my keynote presentation at the CITE Conference and Expo in San Francisco. How do organizations deal with the advantages of social, mobile, and consumer technologies without losing control?
Left Brain Meets Right Brain – The Power of Code, Community and CultureAngel Diaz
Cloud Foundry Summit 2015 - Left Brain Meets Right Brain – The Power of Code, Community and Culture
http://cfsummit2015.sched.org/speaker/dr.angelluisdiaz?iframe=no&w=i:0;&sidebar=no&bg=no#.VVEEVVhFAeE
1/5 of the "Future of UX" Ignite session from UXPA 2014.
The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality.
We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design.
Speakers will be asked to consider the following questions in their presentations:
What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years?
What trends will have come and gone?
What trends are lasting How will the UX profession change?
How will businesses , users and UX professionals collaborate on design challenges?
What would you like to see in the future of UX Design and why?
An earlier Enterprise 2.0 presentation we gave about the opportunity of Enterprise 2.0 for Australia, it';s been updated with 2009 content, and 2010 slideshow.
Enterprise 2.0 and the underlying models are still an as yet unrealised communication opportunity for innovation.
George konstantakis iot and product design360mnbsu
The Internet of Things (IoT) may be at the core of the next Industrial Revolution! The socioeconomic implications of IoT, in general, are astounding. As with all disruptive technology, there are threats and opportunities that must be understood by business leaders. How do these implications relate to the needs of manufacturing businesses and the human resources that are intertwined with them? How can Product Design address those needs? This closing session will explore these questions and offer solutions.
An overview of what social media is, what the impact of social media and what the impact is of social media on Enterprises.
These slides are part of a guest lecture for Hogeschool Zuyd (Sittard, NL), therefore I added also some slides on how students can use social media.
Big Data and Artificial Intelligence: Game ChangerDavid Asirvatham
Introduces the role of Big Data and AI in the transformation of jobs. It will provide an overview of the skills needed by students if they are seeking for jobs in the area of Big Data and AI.
Building an Equitable Tech Future - By ThoughtWorks BrisbaneThoughtworks
At the heart of ThoughtWorks is an ambitious mission: to be a proactive agent of progressive change in the world. Aware of our own privilege, we strive to see the world from the perspective of the oppressed, the powerless and the invisible.
With QUT, here in Brisbane, we’re kicking off a series of research, projects, and conversations about the social impact of tech trends, with a view to building a more equitable tech future. Some of these topics include:
- Algorithmic accountability, transparency, bias & inclusion
- Responsible data practices (privacy and ownership of data)
- Automation and the future of work
- Data use in social media and elections
- Fake news and echo chambers
- Regulating decentralised technologies
- Blockchain for good
- End-user autonomy and privacy
Slides from: Felicity Ruby, Eru Penkman, Clayton Nyakana,
Assoc. Prof. Nic Suzor (QUT) & Dr. Monique Mann (QUT)
How to lead in a VUCA world? Most companies have been designed for a paradigm before the big shift. This requires complex transformation in order to anticipate on constant change. In the meanwhile, what can we as individuals do to accelerate change? How do we learn to lead pull programs when we have been in traditional management for years? This talk covers the context of pull, the impact for organisations and what you can do about it.
Understanding the core elements and significance of digital products is essential for
newcomers. By comprehending the advantages and benefits they offer, such as
instant access and distribution, cost-effectiveness, infinite reproducibility,
environmental sustainability, enhanced accessibility, seamless updates and
improvements, and space efficiency, you can better navigate the digital landscape
and make informed decisions when developing, testing, and improving your own
digital products.
How Digital Economic Development Enables Communities to Expand Their Impact, ...Ben Wright
Digital Economic Development is any interaction you have with an employee, colleague, prospect, partner, or otherwise that is made more efficient, enhances, or is made possible by digital communications tools.
Fallon Brainfood x VCU Brandcenter: The Engagement OpportunityAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy conducted a workshop at VCU Brandcenter's Executive Training Program for account planners.
"The Engagement Opportunity" outlines the evolving role and function of strategic planning in this age of digital and social technologies and proposes a methodology for integrated creative ideation.
APD along with partners IBM and Australia Post, hosted ‘Best of the Next’, an event which brought industry leaders and clients together to discuss innovation in the face of digital disruption, and what businesses can do to capitalise on these trends.
The topics discussed by APD’s own Chief Transformation Officer, Inês Almeida and CEO, Scott Player included:
• Artificial Intelligence: Hopes and Fears in Perspective
• The Impact of 5G and Greater Connectivity
• Privacy and security after the Facebook uproar: self-sovereign ID, advertising and Blockchain
Guest speakers Tung Nguyen and Cameron Gough from Australia Post presented their latest innovation around Digital ID.
For more information visit: http://www.apdgroup.com/bestofthenext/
Harbor Research - The Internet of Things Meets the Internet of PeopleHarbor Research
We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate.
September is a time of the year when a lot of people return to education. For adults, returning to education is incredibly admirable but it's also quite challenging. I've created this short video to introduce three principles and three tactics of learning that if applied, will help people have a far more enjoyable and successful learning journey. I wish you success.
In Summer 2020 I went to Colombia on honeymoon. On the last day I had a cycling accident and spent the next two months in hospital in Colombia and several more months convalescing at home. This is a collection of some of the pictures that remind me of the story.
Clifton Strengths themes represent how an individual is uniquely talented.
Clifton Strengths provide useful analysis to understand a persons strengths as well as the kind of environments where they can excel.
This is the unique list of strengths of Sean Donnelly. Read them to understand his strengths and also his blind spots, which is aware of and working on!
This is a short presentation that I made at 10X Day 2020 in Dublin. This deck covers key processes required to learn effectively in the 21st century. After all, learning is the main skill that all professionals must possess. In the words of Alvin Tofler, "the illiterate of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn and relearn".
What is User Experience Design?
The Business Case for User Experience Design
What are the UX processes?
How can we measure its effectiveness?
Who needs to be involved?
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
6. 6
10 Things We Know To be True
1. Focus on the user and all else will follow
2. It’s best to do one thing really, really well
3. Fast is better than slow
4. Democracy on the web works
5. You don’t need to be at your desk to
need an answer
6. You can make money without doing evil
7. There’s always more information out
there
8. The need for information crosses all
borders
9. You can be serious without a suit
10. Great just isn’t good enough
Jens Rieselberger, Global UX Manager, Google
Creativity,
Design,
Engineering
13. 13
• Explain blockchain
• Blockchain versus Bitcoin
• Potential blockchain implications for the
sectors where marketers work
• Blockchain use cases for marketing:
• Business model innovation
• Advertising
• Identity management
• Social media
Demystifying Blockchain
for Marketers
14. 14
https://econsultancy.com/reports/trust-transparency-brand-safety/
• The trust crisis around the world
• How marketers can take control of their
marketing communications
• How businesses can be more
transparent
• How to demonstrate trust through
culture and goals
• How to build trust across all customer
touchpoints.
Trust, Transparency &
Brand Safety
16. 16
https://fortheweb.webfoundation.org/
"We have an obligation to look after both parts of the world - the online and the offline... It
doesn't have to be clickbait... Stop trying to distract the user"
Sir Tim Berners-Lee, Inventor of the World Wide Web
President of Google.org, Jacqueline Fuller
17. 17
GOVERNMENTS WILL
Ensure everyone can connect to the internet so that anyone, no matter who they are or
where they live, can participate actively online.
Keep all of the internet available, all of the time so that no one is denied their right to full
internet access.
Respect people’s fundamental right to privacy so everyone can use the internet freely,
safely and without fear.
COMPANIES WILL
Make the internet affordable and accessible to everyone so that no one is excluded from
using and shaping the web.
Respect consumers’ privacy and personal data so people are in control of their lives
online.
Develop technologies that support the best in humanity and challenge the worst so the
web really is a public good that puts people first.CITIZENS WILL
Be creators and collaborators on the web so the web has rich and relevant content for
everyone.
Build strong communities that respect civil discourse and human dignity so that
everyone feels safe and welcome online.
Fight for the web so the web remains open and a global public resource for people
18. 18
GOVERNMENTS WILL
Ensure everyone can connect to the internet
Keep all of the internet available, all of the time
Respect people’s fundamental right to privacy
COMPANIES WILL
Make the internet affordable and accessible to everyone
Respect consumers’ privacy and personal data Develop technologies
that support the best in humanity and challenge the worst
CITIZENS WILL
Be creators and collaborators on the web
Build strong communities that respect civil discourse and human dignity
Fight for the web
https://fortheweb.webfoundation.org/principles/
20. 20
“Vision is a large part of what makes us human”
AR and AI are deeply linked - "Augmented reality cannot
scale until computers understand reality". At some
point the internet will transform into an AR medium.
21. 21
Magic Leap
• Brings virtual objects into the
real world
• Objects ‘respond’ to human
actions, such as eye
movements
• Spatial computing
• $2k a pop!
27. 27
Brand value in
the digital
economy
Nigel Morris, Chief Strategy & Innovation Officer, Dentsu Aegis
28. 28
We have, as businesses, to move from
data to quality insights.
What's the purpose of your brand?
How does it fit with customers?
Brand reputation and trust drive
business performance
- Nigel Morris, Dentsu Aegis
Brands are still valuable
30. 30
Nir Wegrzyn, CEO, BrandOpus
Nir Wegrzyn, CEO of leading global branding
agency BrandOpus,
31. 31
Storytelling - Data enriched by emotion
https://econsultancy.com/reports/storytelling-for-marketers/
Stories make us remember. Stories make us care.
Our brains are programmed for stories.
Neurons *5
Immersive content 4 keys to immersive content:
• Relatability
• Novelty
• Fluency
• Tension
32. 32
“Time to double
down on the
fundamentals”
Colin Kavanagh, VP, Global Marketing, Malibu & Kahlua
34. 34
The fundamentals
1. Power of strong consumer insight
2. When you have the insight, you can build
a strategy
3. Be brave - stick to your strategy
35. 35
The new stuff
1. Know your purpose
o Mindset
o Expermientation
o Failure?
2. Speed: It's not about big fish and small
fish. It's about fast fish
3. Put experimentation at the heard of
everything that you do
We (Lynette and Laurence and I) attended Web Summit in Nov, ‘the best technology conference on the planet’ according to Forbes.
“Davos for geeks”,
Largest – physically
Lynette 27,000+ steps every day just going from one stage to another
The numbers
There's genuinely no other large tech conference in the world where you can meet the variety of executives and founders as Web Summit one.
Imagine a massive music festival - now swap the artists for speakers, the daytime entertainment for hustling start-ups and just keep the food trucks.
69,304 attendees,159 countries - and here's the truth: it's both impressive and influential.
23 conferences
1,200+ speakers - Speakers include the inventor of the Web, Sir Tim Berners Lee; Founders of Twitter, and Medium, United Nations Secretary-General, Antonio Guterres; and European Commissioner for Competition, Margrethe Vestager. Former British PM Tony Blair
Other speakers include European commissioner for competition Margrethe Vestager,
Samsung Electronics president Young Sohn,
Stripe co-founder John Collison,
Microsoft president Brad Smith,
Tinder co-founder Sean Rad
and United Nations secretary-general Antonio Guterres.
1800+ startups - buzzing with tech start-ups and giants from all over the globe.
1,500+ tech investors - Web Summit now represents the largest accumulation of VC funding in one place at the same time in the world.
Ray Dalio, Billionaire investor, hedge fund manager at Bridewater Associates and one of the 100 wealthiest people in the world - $17.4 billion as of April
4 large pavilions and a HUGE main stage
Vendors - Microsoft, Google and IBM
Must-attend event for several big companies.
Even Apple was there this year (and they go to almost nothing outside their own big events).
Systems integrators – Accenture, Cap Gemini, Deloitte
Countries - trying to show, attract and build their own digital capabilities, it was a huge event to navigate.
The conference now has substantial automotive and industrial IT business delegates, many of which pay over €100,000 to attend and to put up a stand.
Sense check
Research agenda
Analyst sessions
Relationship between trends
Network - Interviews
Knowing the Web Summit we expected to find loads of new technologies, futurists, and start-ups that were breaking the mould while chasing investors. But this year, the summit brought us more.
There are now so many technologies available to us. The companies that are leading the way, and the ones that are most likely to success are the ones that create real value for people.
A big part of the job for Lynette and I is to be able to identify, analyse and evaluate trends and technologies. Some can turn into fads and pass by unnoticed while others have the potential to impact our industries, company or job.
When it comes to new tools and technologies, it’s clear that the most successful companies are the ones that are the most customer focused. It’s marketing 101.
2011, over a pint in Bruxelles Pub in Harry Street, Dublin, a rookie VC investor met rookie entrepreneur Travis Kalanick. Later that night, the investor signed a deal to invest $27 million in Uber. It was only in 3 cities at the time.
Cut to Google and design?
Continue here: https://www.thedrum.com/opinion/2017/12/04/reflections-web-summit-2017-technology-better-future
This is probably my biggest takeaway and everything I delve into below really supports this overarching strategy.
Utilisation of technology to develop meaningful experiences
Jens Rieselberger, Global UX Manager, Google - People, products and jetlag. Creativity through empathy, Creatiff Stage, 6th November 1140 – 1205
Creativity, Design, Engineering – Empathy
So Google is equally focused on design excellence as well as engineering excellence.
Don’t just import best practices
We don't have a single head of design to approve all ideas. This works well and it's also a very human approach which can be ported into other companies.
Do marketers need to leave one foot in marketing and one foot in customer service and / or product - this will give them empathy?
Product excellence princples….
Focus on the user and all else will follow
Simplicity in the interface was there from the start.
Great care in serving the customer rather than the bottom line
And when they build new tools and applications, they believe they should work so well that users don’t have to consider how they might have been designed differently.
Montessori Principles
Spent a lot of their time in usability labs to improve product usability.
Google Maps: Research trips - Got Executives using cars, mopeds and rickshaw
Getting 1000s of colleagues to meet users and meet them for direct observation.
August 2018. Introduced a technique to have websites read back to you. This is important if you are on the Go. Also important for users with low literacy. Again inspired by direct contact with users.
Inspiration for new products comes from field visits.
Product excellence principles
If you want to get promoted you need to show that your work adhered to principles.
Culture eats strategy for breakfast - "Sums up what I've learned in my last 10 years at Google!! - Our user base is changing. The one thing that remains constant is our focus on simplicity and the users. We need to adjust for each stage of this journey.
https://econsultancy.com/reports/a-marketer-s-guide-to-ai-and-machine-learning/
Artificial intelligence and machine learning are hot topics and they were all over the Web Summit.
AI and ML are going to permeate all aspects of marketing and the enterprise.
All of the vendors….
I watched a demo where a guy setup and trained an image recognition model.
With just a very small dataset he was able to train the model within 10–15 minutes (if I remember correct), to be able to recognize a bottle, a card and a human, through the camera on his computer.
It was impressive, simple and very straight forward.
Otter.ai – live transcription
--I am impressed by the ballpark of services on amazon that seems both tightly connected and independent in a fashion where you, as a developer, are able to jump straight into playing with models and algorithms without having to waste valuable time on setting up servers and handling data. The setup was something like this: Data was stored on s3 buckets -> Glue retrieved the data from the bucket through crawlers -> Sagemaker provided the machine learning and finally Partions helped with analysing data. You can use redshift as a datawarehouse service and so on. The possibilities seem endless.
https://brave.com
Brendan Eich - creator of the JavaScript programming language.
Alongside HTML and CSS, JavaScript is one of the three core technologies of the World Wide Web
He co-founded the Mozilla project,[2] the Mozilla Foundation and the Mozilla Corporation
He is the CEO of Brave Software.
In the early 90s they were thinking about making the internet useful as opposed to private.
1994: Cookie created for remembering authentication information so you wouldn’t need to log in every time you restarted your browser. Cookies would synchronise with the server. Meant to login caching.
Then jacascript. Ended up with “surveillance capitalism”. They think that the browser ecosystem took a wrong turn 20 years ago and so are trying to fix it!
The essential parts of the system are the users, many users are creators and vice versa. These are the lead users and then the advertisers fund the system.
The problem: $100 billion being spent in the US on digital ads. 20% of that is taken by fraud.
Slow page loading
There are so many javascripts that it drains batteries.
Ad tech system: issues with regargeting, high cost, low quality … fraud.
Advertisers spending lots of money and they care about fraud. Rise of ad blocking as an immune response.
The system has led to the evolution of ad exchanges which work with DSPs which broadcast people’s personal data identifiers that put you in buckets and advertise the pages you are viewing to these DSPs.
On the other side you have DMPs. When an ad is picked based on some RTB process it gets placed.
Data leaking everywhere. No privacy. Set up a new Browser called Brave.
Brave app looks like a browser but is faster.
Brave: It is a new take on the whole cookie, tracking and advertising issue we are dealing with, both from the media perspective, but also in order to improve the user experience and security.
Brave is setup with privacy as default, where with your “shields” up, all advertising, trackers and so on is blocked. You can then whitelist sites and adjust the settings to suit your need.
But what makes this so special? You can achieve this just by using chrome and ad blocker.
The thing with brave is, it looks like chrome and works like chrome, but seem faster and more lightweight. It might just be me, but I am testing it these days.
To support people to create websites and creators, they created the Basic Attention Token.
Another great feature that really caught my eye was the built-in reward system. You can earn “money” when watching adverts and you are then able to donate them to the page you use a lot. Like medium. It seems like this feature is under development, but it is an interesting way to tackle the publisher, advertiser and client issues.
Vision: Privacy by default and make this part of web standards.
Trying to reform / tame advertising. Users should be rewarded for paying attention to ads.
Give tokens out to users .
https://www.youtube.com/watch?v=xAuPpNjxApo
Theme of technology for good
At the conference, Apple's senior vice-president for the Environment, Policy and Social Initiatives, Lisa Jackson, said that tech companies could focus on environmental issues without threatening their profitability.
"There is no conflict between a healthy planet and a healthy bottom line... It's a false choice," she said. Ms Jackson is the first Apple executive to speak at the Web Summit, which has expanded its range of commercial partners.
UN Secretary General Antonio Guterres called for a global ban on killer robots and autonomous lethal military drones. "Autonomous machines with the power and the capacity to take human lives on their own without human control are politically unacceptable, morally repugnant and should be banned by international law," he said.
Online users are seeing their rights and freedoms threatened by big tech, according to the inventor of the World Wide Web Tim Berners-Lee.
Said that the internet needed to wean itself off "clickbait" and that another "revolution" was needed.
talked about a great initiative you may have heard about called For the web, a global campaign of people like you, uniting as one voice to get governments, companies and the public to stand up for a free, open and safe web that benefits everyone.
Opening the Web Summit in Lisbon, Mr Berners-Lee said that "a lot has gone wrong on the web", but stopped short of specifically condemning Facebook and Google - the two companies most associated with transforming the internet's business model.
"It doesn't have to be clickbait... Stop trying to distract the user," he told the 12,000-seater Altice Arena in Lisbon.
"These people need to step back and do things differently. It doesn't have to be clickbait. It's about going back to values.“
50+ organisations, including companies, governments, and citizens’ groups have joined a collaborative effort to build a ‘Contract for the Web’
Global campaign to defend a free and open web for everyone. Speaking on the opening night of the Web Summit technology conference in Lisbon, Berners-Lee
Set of principles that define responsibilities that governments, companies and citizens each have to create a better web.
Includes the French government, campaigners and policy specialists Access Now, Digital Empowerment Foundation, Internet Sans Frontières, Project Isizwe and the NewNow, and companies including Google, AnchorFree, Cloudflare and Facebook.
Individuals supporting the contract include Sir Richard Branson, US Congressman Ro Khanna, and former UK Prime Minister Gordon Brown.
The principles have been launched in tandem with a new report, The Case For The Web, which examines the state of the web today and argues for urgent action.
“The web is at a crucial point. More than half the world’s population remains offline, and the rate of new people getting connected is slowing. Those of us who are online are seeing our rights and freedoms threatened. We need a new Contract for the Web, with clear and tough responsibilities for those who have the power to make it better. I hope more people will join us to build the web we want.”
The push comes amid a growing awareness of the risks posed by digital technologies. The Case for the Web report outlines the urgent action needed to tackle these risks, covering issues including hate speech, data privacy, political manipulation and the centralisation of power online among a small group of companies.
The report reveals that more than 1.5 billion people live in countries with no comprehensive law on personal data protection, leaving them particularly vulnerable to increasingly common incidents involving breaches of personal data.
Adrian Lovett, President & CEO of the World Wide Web Foundation said: “For three decades we’ve seen the tremendous good that the web can deliver. As we work to expand its benefits to everyone, we need to make sure the web serves humanity, not the other way round. This can’t be accomplished by any one company or country alone. It’ll take all of us — debating, negotiating and collaborating to shape a better web.”
The ambition to build a Contract for the Web recognises that the challenges facing the web demand commitments from a range of actors, from the companies building web technologies to the policymakers defining laws and regulations, and the billions of people using the web every day.
The Contract Principles are available to sign at fortheweb.webfoundation.org.
Erasing the borders between physical and digital
VR: takes the users out of their real-world environment and into a virtual environment, typically using a headset for viewing couples with hand-held controllers to navigate the virtual space.
Ready Player One
AR: AR overlays digital objects (information, graphics, sounds) on the real world, allowing the user to experience the relationship between digital and physical worlds.
XR: the spectrum of experiences that blurs the line between the real world and the simulated world. The technology immerses the user through visuals, audio and potentially olfactory (sense of smell) and haptic (touch) cues. The two major types of XR are VR and AR.
Biggest traction in enterprise. Training, tour guides. Engineering products - Boing and GE. Learn things by wearing glasses. Way to virtually train engineers. People should have the right to control what they see rather than ruining the world and having it become an advertising medium.
https://www.magicleap.com/
Magic Leap showcases ‘spatial computing’ with a new mixed reality product
Brenda Freeman, Chief Marketing Officer at Magic Leap spent some time showing off Magic Leap One, and their new Project Create software. Despite the delays, it looks like they might be on the cusp of a breakthrough when it comes to mixed reality.
Project Create looks like a powerful complement to the Magic Leap One. It’s described as a ‘digital playground’ that helps users to fully realise Magic Leap One’s incredible capabilities.
Freeman talked a lot about the concept of ‘spatial computing’ – Project Create brings this to life, and is perhaps an important stepping stone in embedding the technology in everyday life.
Essentially, Magic Leap’s technology brings virtual objects into the real world – these objects ‘respond’ to human actions, such as eye movements.
To date, Magic Leap has raised by far the most money of any startup in the immersive computing space.
While Magic Leap’s valuation may make it seem like a giant, its biggest competitors could easily spend an equivalent to the startup’s valuation in a single year on their XR ambitions.
Talks about physical fitness. Thinks we're just starting to get into mental fitness. Start of a brand new wave. Mind hacking / Consciousness hacking
Think learning modalities
Online classroom
Just in time learning
Modern marketing skills
Critical thinking
Design thinking
Creative thinking
Storytelling
Serious neuroscience rather than incense and flowing robes.
Consciousness hacking. Ebay, Google and Salesforce have institutionalised meditation programmes. Danyon mentioned the creation of a quiet / wellness space, third floor north.
Thomas Edison had a bed in his work space for taking naps.
Wellness at work is becoming a big thing and of course long overdue.
Health and wellness is now a 4 trillion dollar industry. This wasn't a thing a couple of years ago. Guys found it difficult to raise money from investors even just a year ago.
How might this impact socially responsible brands that want to play in this space in terms of the content that they create?
Does this also have something to do with corresponding research into neural networks etc?
One of the exciting benefits of gaining a press pass to Web Summit is being invited to press conferences which are invite only and because we have secured a media pass where we can hear about new exciting developments and have a chance to question the brands.
Tripadvisor
Consumers want to travel with confidence and maximise the value of every trip, but they recognise travel planning can be overwhelming with so many different sources of online and offline information. While the wisdom of the crowds is helpful, they recognised that travellers want to factor in the advice of friends and family more when making decisions.
Influencers - Travellers searching the new TripAdvisor for places to go, things to do, and where to stay or eat can discover helpful recommendations and advice from the people and experts they have chosen to follow.
These appear in their own personal travel feed and customers can then easily save and share ideas to plan and book their perfect trip.
The result is part Facebook news feed, part Airbnb, part, Yelp.
A new feature called "Trips" enables travellers to collaborate with others by saving, organizing, sharing and creating lists or in-depth guides highlighting their favourite hotels, restaurants, experiences in a particular destination.
Delegates at the conference were also encouraged to sign up to the beta version via the Web Summit team and could give feedback prior to the launch which was happening the week after the Summit as well.
Nigel Morris, Chief Strategy & Innovation Officer, Dentsu Aegis
Brands are critical to long term sustainable business performance and to short term performance…..and to driving real performance at the bottom of the funnel.
They are more important in a digital economy and digital culture. We share brands now. The key thing is how to adapt the brand to maintain relevance
Shows a video of Amazon with Shears Candles! "The most aggressive commercial organisation in the western world". They use data to build competitive advantage. A made for television ad with storytelling, imagery, music and culture - a true branding message saying they are warm, cuddly and on your side.
They don't face a commercial threat with regard to competition. What they do face ois the potential for people to turn against them. So they are flexing their brand to demonstrate what Amazon means.
"Tsunami of unicorns disrupting businesses……and one of the most disrupted businesses is that of marketing and marketing services itself….our ecosystem is bewilderingly atomised and complex. No wonder marketers look at it are confused about what to do." And whilst there is atomisation, platforms have been taking control.
Not everything that can be counted, counts. And not everything that counts, can be counted. (
William Bruce Cameron instead of Albert Einstein. Cameron’s 1963 text “Informal Sociology: A Casual Introduction to Sociological Thinking”)…..the obsession with short term performance is forcing people to take their eye off longer term, more important goals.
Amazon is trying to build the intangible asset within the brand…..because they are rational and emotional. That's why they use music in advertising. Brands are the head and the heart. In the world of data science that makes them difficult to pin down but it does not make them less important. IT does not make them less worthy of being included in your strategy because your brand is also your reputation.
Speakers also included the C-suite from
Microsoft
Pinterest
Twitch
Netflix
Minecraft
Dentsu Aegis and many other big names.
Time to unify digital and classic marketing …. And also consider the role of CX, data….and also content
M3: It’s not rocket science but it is a nice new model that tries to put the customer at the heart of it.
Here it is. Don't obsess too much about the order of things or the size of the segments.
It is not meant to be a process that you slavishly follow.
But it does try to identify the areas or competencies that now make up what we call modern marketing.
And it's roughly broken down into strategy, analysis, planning and execution, and even then, there is lots of blurring of lines.
We won’t go through all of these……
Nir Wegrzyn, CEO of leading global branding agency BrandOpus, works with leaders in the fields of behavioural economics and cognitive neuroscience to challenge traditional brand thinking.
In questioning marketing conventions, Nir has established a vision for a new paradigm where brands drive consumer decision-making. Join Nir as he reveals the foundations for building successful, memorable brands.
Content Makers
When we hear a great creative story our neurons fire 5 times faster.
Stories make us remember. Stories make us care. Our brains are programmed for stories.
Top 5% of branded content gets 95% of the attention.
Immersive content 4 keys to immersive content:
Relatability
Novelty
Fluency
Tension
To win a Cannes Grand Prix:
Needs to tell a story
Needs to show consumer engagement (not reach)
Emotions
Touch of luck
Momentum is the holy grail for the marketers,' Colin Kavanagh, VP Global Marketing, Malibu & Kahlua on PandaConf Stage at #WebSummit
Time to unify digital and classic marketing …. And also consider the role of CX, data….and also content
M3: It’s not rocket science but it is a nice new model that tries to put the customer at the heart of it.
Here it is. Don't obsess too much about the order of things or the size of the segments.
It is not meant to be a process that you slavishly follow.
But it does try to identify the areas or competencies that now make up what we call modern marketing.
And it's roughly broken down into strategy, analysis, planning and execution, and even then, there is lots of blurring of lines.
We won’t go through all of these……