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The State of Internet Access | NABSHOW 2015 Social Media Symposium

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From the Social Media Symposium at NABShow 2015. Get a clear understanding of what people are doing online and opinions held. This presentation draws on research from others sources are cited to help you go deeper.

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The State of Internet Access | NABSHOW 2015 Social Media Symposium

  1. 1. The State Of 
 Internet Access Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/
 RichHarringtonStuff linkedin.com/in/
 richardharrington twitter.com/ rhedpixel
  2. 2. Richard Harrington ■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
  3. 3. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  4. 4. Access to the Internet twitter.com/ rhedpixel
  5. 5. High-Speed Access at Home % Who Have Broadband/Dial-Up Internet Access at Home 0 20 40 60 80 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 70 66 62 66 63 55 47 42 33 24 16 11 63 3335 7 10 15 23 28 30 3738 41 34 Dial-Up Broadband
  6. 6. Internet Access is Everywhere % With Internet Access From Any Location (12+) 0 25 50 75 100 1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 8988 848583828181 75 72 62 55 50 http://www.edisonresearch.com/Infinite_Dial_2012.pdf
  7. 7. Internet Users in US Men 85% Women 84% Age 18–29 98% Age 30–49 92% Age 50–64 83% Age 65+ 56% Source:Pew Internet Life
  8. 8. Internet Users in US EDUCATION High School Grad 78% Some College 92% College+ 96% Source:Pew Internet Life
  9. 9. Internet Users in US INCOME Less than $30,000 76% $30,000–$49,000 88% $50,000–$74,999 94% More than $75,000 96% Source:Pew Internet Life
  10. 10. Internet Users in US URBANITY Urban 86% Suburban 86% Rural 80% Source:Pew Internet Life
  11. 11. Top 10 Countries by Number 
 of Internet Users http://www.edisonresearch.com/Infinite_Dial_2012.pdf Rank Country Internet Users Population % 1 China 420,000,000 31.8% 2 United States 234,372,000 76.3% 3 Japan 95,979,000 75.5% 4 India 81,000,000 7.0% 5 Brazil 72,027,700 36.2% 6 Germany 61,973,100 75.3% 7 United Kingdom 46,683,900 76.4% 8 Russia 45,250,000 32.3% 9 France 43,100,134 69.3% 10 South Korea 37,475,800 77.3%
  12. 12. Top 10 Countries by Percentage of Internet Users http://www.edisonresearch.com/Infinite_Dial_2012.pdf Rank Country Internet Users Population % 1 Iceland 285,700 93.2% 2 Norway 4,235,800 90.9% 3 Greenland 52,000 90.3% 4 Sweden 8,085,500 89.2% 5 Netherlands 14,304,600 85.6% 6 Denmark 4,629,600 84.2% 7 Finland 4,382,700 83.5% 8 New Zealand 3,500,000 83.1% 9 Australia 17,033,826 80.1% 10 Luxembourg 387,000 78.7%
  13. 13. Information Gatekeepers twitter.com/ rhedpixel
  14. 14. Information Gatekeepers ■ 1871: Western Union controls 90 percent of U.S. telegraph traffic. ■ 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks. ■ 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in.
  15. 15. Information Gatekeepers ■ 1997: About half of all American homes with Internet access get it through America Online. ■ 2002: Microsoft Internet Explorer captures 97 percent 
 of the worldwide browser market. ■ 2014: Amazon sells 63 percent of all books bought 
 online—and 40 percent of books overall.
  16. 16. Opinion of the Internet twitter.com/ rhedpixel
  17. 17. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives Edison Research 0% 25% 50% 75% 100% 2002 2007 2010 2012 2015 54 46 42 33 20
  18. 18. Most Essential Medium Edison Research 0% 25% 50% 75% 100% Internet Newspaper Radio Television 30 9 4 54 37 14 5 42
  19. 19. Most Essential Medium (Major Story) Edison Research 0% 25% 50% 75% 100% Internet Newspaper Radio Television 50 63 40 62 75 25
  20. 20. Most Essential Medium (New Music) Edison Research 0% 25% 50% 75% 100% Internet Newspaper Radio Television 9 32 1 44 12 39 3 31
  21. 21. Internet is Most Essential Delivery Vehicle % Saying the Internet Is the Most Essential Medium to Their Lives http://www.edisonresearch.com/Infinite_Dial_2012.pdf 0% 25% 50% 75% 100% 12–34 35+ 33 68
  22. 22. Give Up TV Before Smartphones TV or Smartphone – Which would you be more 
 willing to eliminate? http://www.edisonresearch.com/Infinite_Dial_2012.pdf Eliminate iPhone or TV 6% 36% 58% Eliminate TV Eliminate iPhone Don’t Know Eliminate Smartphone or TV 2% 40% 58% Eliminate TV Eliminate Smartphone Don’t Know
  23. 23. Internet Connected TV Edison Research 0% 25% 50% 75% 100% 2014 2015 58 51
  24. 24. Why Aren’t 
 People Online? ■ 15% of American adults do not use the internet at all ■ 9% of adults use the internet but not at home http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  25. 25. Why Aren’t 
 People Online? ■ 34% of non-internet users think the internet is just not relevant to them, saying they are not interested, do not want to use it, or have no need for it. ■ 32% of non-internet users cite reasons tied to their sense that the internet is not very easy to use. These non-users say it is difficult or frustrating to go online. http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  26. 26. Why Aren’t 
 People Online? ■ They are physically unable, or they are worried about other issues such as spam, spyware, and hackers. This figure is considerably higher than in earlier surveys. http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  27. 27. Why Aren’t 
 People Online? ■ 19% of non-internet users cite the expense of owning a computer or paying for an internet connection. ■ 7% of non-users cited a physical lack of availability or access to the internet.   http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/
  28. 28. Key Social Statistics twitter.com/ rhedpixel
  29. 29. Have a Profile on a 
 Social Networking Site 0% 25% 50% 75% 100% 23 34 55 6568 8081 12–17 18-24 25-34 35-44 45-54 55-64 65+
  30. 30. Social Media Usage 0 20 40 60 80 100 2008 2009 2010 2011 2012 2013 2014 2015 73 67 62 5252 48 34 24 http://www.pewinternet.org/data-trend/social-media/social-media-use-all-users/
  31. 31. Social Media Usage 2012 vs. 2013 vs. 2014 0 20 40 60 80 100 Facebook LinkedIn Pinterest Twitter Instagram 2623 2828 71 17182122 71 131615 20 67 http://www.pewinternet.org/2015/01/09/social-media-update-2014/
  32. 32. Online Consumption Comedy/Humor Educational Music News Animation 0% 15% 30% 45% 60% 19% 37% 22% 22% 31% 33% 43% 32% 38% 50% 38% 45% 50% 50% 58% 2013 2009 2007 Pew Internet Life
  33. 33. Online Consumption Political Sports Ads Adult 0% 7.5% 15% 22.5% 30% 6% 13% 14% 15% 7% 15% 21% 20% 12% 15% 27% 27% 2013 2009 2007 Pew Internet Life
  34. 34. Social Media Awareness Facebook Twitter Instagram Snapchat Google+ Pinterest LinkedIn Tumbler Vine WhatsApp 0% 25% 50% 75% 100% 26% 39% 44% 49% 56% 56% 60% 77% 84% 92% http://www.edisonresearch.com/the-infinite-dial-2015/
  35. 35. Social Media Used Most Often http://www.edisonresearch.com/the-infinite-dial-2015/ Facebook 65% Instagram 7% LinkedIn 5% Pinterest 5% Google+ 4% Twitter 4% Snapchat 4% Others 5% None 1%
  36. 36. Social Media Used Most Often (Ages 12–24) http://www.edisonresearch.com/the-infinite-dial-2015/ Facebook 43% Instagram 18% Pinterest 3% Google+ 4% Twitter 8% Snapchat 15% Others 8% None 1%
  37. 37. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  38. 38. The State Of 
 Internet Access Richard Harrington | RHED Pixel plus.google.com/ +RichardHarrington facebook.com/
 RichHarringtonStuff linkedin.com/in/
 richardharrington twitter.com/ rhedpixel

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