Propaganda

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Propaganda

  1. 1. PROPAGANDA
  2. 2. Derived from Latin word “PROPAGARE”. In 1622 pope Gregory xv set up “CONGREGATION DE PROPAGANDA FIDE” (Spreading the Christian faith throughout the world )
  3. 3. DEFINITION:- <ul><li>ANY ACTION MAINLY TO SPREAD PARTICULAR IDEAS, THOUGHT OR BELIEFS. </li></ul><ul><li>OR </li></ul><ul><li>AN ORGANIZED METHOD AND SYSTEM OF PROPAGATING, IDEAS AND DOCTRINES. </li></ul><ul><li>OR </li></ul><ul><li>ANY CONCERTED ACTION FOR THE SPREAD OF OPINION ,PRINCIPLES ,ACTION DONE, STATEMENT MADE BY MEANS OF THE WRITTEN, PRINTED OR SPOKEN WORD OR BY PICTORIAL MEANS, DIRECTLY OR BY IMPLICATION AND DESIGNED TO MAKE PEOPLE THINK OR BELIEVE WHAT THE PROPAGANDIST WISHES THEM TO THINK OR BELIEVE. </li></ul>
  4. 4. AIM OF PROPAGANDA (INSURGENTS) <ul><li>TO DEFAME THE EXISTING GOVT. </li></ul><ul><li>TO CREATE SOCIAL DISORGANIZATION AND CONDITION OF UNCERTAINTY. </li></ul><ul><li>UNREST AND CONFUSION ARE USED AS A COVER TO CARRY OUT INSURGENT OPERATIONS. </li></ul><ul><li>CREATION OF DOUBT AND SUSPICION OF GOVT. AND GOVT. OFFICIALS. </li></ul><ul><li>TO INFLUENCE THE EMOTIONS, ATTITUDE, OPINION AND BEHAVIOUR OF THE ENEMY, NEUTRAL AND FRIENDLY GROUPS. </li></ul><ul><li>ORGANIZE DISSIDENT ELEMENTS TO RESIST GOVT. ACTION AND POLICIES. </li></ul>
  5. 5. TO INTIMIDATE COLLABORATORS AND INFORMERS. TO GAIN INTERNATIONAL SUPPORT. TO INDUCE DEFECTION AMONG THE SECURITY FORCES. TO MOTIVATE AND SUBVERT THE PEOPLE. TO MOBILIZE HATRED AGAINST THE SECURITY FORCES. TO SUSTAIN THE MORALE OF ITS OWN CADRE. TO ATTRACT NEW RECRUITS.
  6. 6. C.I.FORCES: <ul><ul><li>COUNTER INSURGENCY MUST BE AN INTEGRATED EFFORT COMPRISING THE RIGHT BLEND OF THE POLITICAL, MILITARY, ECONOMIC AND PSYCHOLOGICAL ACTIONS. </li></ul></ul><ul><ul><li>TO PROJECT THE GOOD IMAGE OF GOVT. AND FORCES. </li></ul></ul><ul><ul><li>TO WIN OVER THE POPULATION. </li></ul></ul><ul><ul><li>TO INTIMIDATE THE SYMPATHIZERS OF INSURGENTS </li></ul></ul>
  7. 7. <ul><ul><li>TO WIN OVER THE INSURGENTS BY ANNOUNCING REWARDS AND AMNESTY. </li></ul></ul><ul><ul><li>TO EXPOSE AND REMOVE HOSTILE PROPAGANDA ALREADY INJECTED INTO THE MINDS OF PEOPLE. </li></ul></ul><ul><ul><li>EXPOSE THE ACTS OF TERRORISM AND DESTRUCTION COMMITTED BY THE INSURGENTS. </li></ul></ul><ul><ul><li>TO CREATE DIVISION IN THE RANKS OF INSURGENT AND SUPPORTERS </li></ul></ul>
  8. 8. TARGETS OF PROPAGANDA :- <ul><li>WHO SUPPORT THE GOVT. </li></ul><ul><li>WHO OPPOSE THE GOVT. </li></ul><ul><li>WHO ARE NEUTRAL. </li></ul><ul><li>OWN CADRE :-INDOCTRINATION TO BOOST THEIR MORALE, UNITY, COURAGE AND STRENGTH. </li></ul><ul><li>GOVT. /ENEMY:- DEGRADE THE FORCES AND GOVT. IN THE EYES OF THE POPULATION. </li></ul><ul><li>MASSES:- APPEALING CAUSE TO CONVIENCE AND WIN OVER THE LOCAL POPULATION. </li></ul>
  9. 9. STAGES OF PRPAGANDA :- <ul><li>ATTENTION GETTING </li></ul><ul><li>ATTANTION SUSTAINING </li></ul><ul><li>REPETITION </li></ul><ul><li>FEED BACK </li></ul>
  10. 10. TYPES OF PROPAGANDA <ul><ul><ul><li>According to action </li></ul></ul></ul><ul><ul><ul><li>PURE PROPAGANDA </li></ul></ul></ul><ul><ul><ul><li>ACTION PROPAGANDA </li></ul></ul></ul><ul><ul><ul><li>ARMED PROPAGANDA </li></ul></ul></ul><ul><ul><ul><li>AGIT PROP </li></ul></ul></ul><ul><ul><ul><li>According to source </li></ul></ul></ul><ul><ul><ul><li>WHITE PRPAGANDA </li></ul></ul></ul><ul><ul><ul><li>GREY PROPAGANDA </li></ul></ul></ul><ul><ul><ul><li>BLACK PRPAGANDA </li></ul></ul></ul>
  11. 11. RULES OF PROPAGANDA <ul><ul><ul><ul><li>Clear idea. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Clear objective </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Accurate analysis </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Knowledge of target </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Message should carry credibility. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Right language. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Giving truth. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Means of communication. </li></ul></ul></ul></ul>
  12. 12. THE MEDIA:- <ul><ul><ul><ul><ul><li>Verbal </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Wall poster </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Audio and visual. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Symbols </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Slogans </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Banners </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sympathetic radio and press </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Armed propaganda </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Circulation of statements of captured or surrendered. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Observation of important days </li></ul></ul></ul></ul></ul><ul><li>Others: - depending on the human </li></ul><ul><li>ingenuity </li></ul>
  13. 13. COUNTER MEASURES <ul><li>External vigilance by govt. agencies. </li></ul><ul><li>Political indoctrination and motivation. </li></ul><ul><li>Surveillance on suspects. </li></ul><ul><li>Prevention of insurgents contact with civil population. </li></ul><ul><li>Tightening of own security system. </li></ul><ul><li>Dissemination of truth. </li></ul><ul><li>Establishment of clean administration. </li></ul><ul><li>Social justice. </li></ul>
  14. 14. <ul><li>Free and compulsory education. </li></ul><ul><li>Grant of freedom of worship and faith. </li></ul><ul><li>Establishment of growth oriented economic system. </li></ul><ul><li>Administration should be extended to lower level. </li></ul><ul><li>Community welfare service. </li></ul><ul><li>Bridge the gulf between rich and poor. </li></ul><ul><li>Stable political system. </li></ul>
  15. 15. CONCLUSION <ul><li>All war is based on deception </li></ul><ul><li>Armed struggle may fail but not the propaganda </li></ul><ul><li>There are times and situations where well worded and right placed propaganda is able to do more then a hundred tones of high explosives. </li></ul>

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