The document discusses how to build relationships with influencers. It provides tips from various PR professionals, which include listening to influencers' needs, helping them without expecting anything in return, offering them opportunities to be sources or make connections, and investing in the relationship before asking them to promote brands or clients. The overall message is that influencer relations require sincerity, giving more than receiving, and developing long-term relationships through ongoing engagement and support.
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
PRstack 2 – A practical guide to modern PR tools and workflowPrezly
#PRstack is the largest crowd-sourced education effort in the history of PR practice.
This second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
You can order a print on http://www.prstack.co
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
How to automate boring public relations tasksPrezly
Most public relations teams still use the same tools they did in the previous century. They lose time with the inefficient workflows of these tools. Yet there are many modern solutions that can help automate repetitive tasks.
The tools in this list are Rapportive, Prezly, Yesware, Contactually and FullContact
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Most news writers publish only one story per day. Yet half of them get pitched over twenty times per day. How do you cut through the clutter with your story? Here are 6 tips for sending better email pitches.
PRstack 2 – A practical guide to modern PR tools and workflowPrezly
#PRstack is the largest crowd-sourced education effort in the history of PR practice.
This second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
You can order a print on http://www.prstack.co
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
How can a marketing idea or bit of advice stand out from the crowd?
We’ve certainly been eager to experiment with answers to this question—headlines, timing, frequency, etc. How about giving your great marketing idea its own name?
In this post we’ll explore 10 unique ideas to improve your marketing, each with a distinctly memorable name and concept.
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
Twitter and content marketing fit like a hand in a glove. Discover 10 reasons wihy Twitter helps you discover, create and ignite your content with a relevant and engaged audience!
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Leveraging media relations | Media For Startups | Prof. Bringi Dev | Jul 05 @...Kesava Reddy
Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.
The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.
One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
Presented to the Revere Chamber of Commerce.
In this seminar, you will learn:
The impact of social media on business - yes, it can be used for marketing!
Creative ideas for using social media to promote your business
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
In the past week, I’ve felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it’s more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I’ve literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It’s a new strategy to really deliver to the social media audiences based on the niche of the influencer. Also a term you might start to hear more is “micro-celebrity”, these are folks that have a following that is smaller than 100K on any platform. We all want to partner with Taylor Swift but to keep it real, not many brands can afford the endorsement with such a superstar. So the alternative is to work with 5-10 micro-celebrities that are all focused in a niche that serve your CUSTOMERS!
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
10 Ways to Improve Your Social Media Strategy ImmediatelyRebekah Radice
To succeed in social media, you have to do the work. That means putting a plan in place and taking an integrated and strategic approach. Here's 10 ways to improve your social media strategy immediately.
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
It’s important to know how to measure your business success.
If you want to stand above the competition, follow these ideas for a great social media plan.
The key to successful is creating content that your customers wants to read.
Leveraging media relations | Media For Startups | Prof. Bringi Dev | Jul 05 @...Kesava Reddy
Having made the bold move of launching a start-up business, it is likely that you are faced with the challenge of spreading the word about your products or services to potential customers. Most start-ups look enviously at the big brands, wishing they could emulate their marketing activities. Of course, they are never able to do so due to an acute lack of funds to invest in marketing, especially in the early stages.
The goal of media relations is to get positive coverage in the mass media without paying for it directly as by advertising. Media relations involves working with media for the purpose of informing your potential customers about how your offering will benefit them, and doing so in a credible positive and consistent manner. Typically, this means coordinating directly with the people who influence, generate and distribute news and features in the mass media.
One of the most cost-effective ways to build buzz around your start-up is to get it covered by the media, either local or national. But how does one go about doing that on a shoe-string budget?
Social Or Not - It's Media Relations, Dow Jones 2010, Lars VoedischLars Voedisch
Dow Jones Expert Series for Public Relations & Corporate Communications Hong Kong, 28 January 2010
Monitor, Analyze, Discover, Engage
Listen more strategically to the news and buzz affecting your organization and your brand by having a 360 degree view of events and conversations wherever they are happening – in print, web or social media from local to regional to global.
Gain a better understanding of how your campaigns are performing and how you can adjust for greater success
Discover opportunities and risks
Engage your stakeholders on message, in conversations and with understanding Real time is the new prime time
Part of a free media relations summer camp offered to community groups who are working to make Hamilton, Ontario the best place to raise a child. The camp is presented by the Hamilton Roundtable for Poverty Reduction, Mohawk College and the Hamilton Spectator. For more on the summer camp, email Jay Robb at jay.robb@mohawkcollege.ca.
For more on the Hamilton Roundtable for Poverty Reduction, email Liz Weaver at lizweaver@hcf.on.ca.
For more on the Hamilton Spectator, email Jane Allison at jallison@thespec.com.
Business DNA Model, Balanced Scorecard, and Strategy Map: A Visual Mathematic...Rod King, Ph.D.
This presentation features a 1-Page Diagram of the Business DNA Model as a platform for visually documenting, organizing, managing, and evaluating ideas on business models. The Business DNA Model can also be used to more deeply understood tools of Performance Management such as the Balanced Scorecard and Strategy Map as well as business modeling tools such as the Business Model Yacht, Business Model Canvas, and Lean Canvas.
http://goo.gl/qRZhwV
Integrating Communications with Your Business Strategy
Social media PR and management buy in
Are you just busy or indispensable
PR trends and challenges
PESO model visual communication planning cards and workflowFrederik Vincx
A visual approach to planning communication campaigns in the increasingly complex media landscape.
Use the PESO model kit (visual magnets) to inspire your communication team across paid, earned, shared, and owned media. Turn the brainstorm results into a visual todo list to efficiently turn your ideas into reality.
Mass Media vs. User-Generated Content is a thought-provoking presentation about media bias. It gives voice to anyone download, remix and share their own version:
http://www.mediacorpse.org
A comprehensive guide for Public Relations professionals on how to get to know media contacts better, pitch them more effectively and get more coverage for stories.
This is a presentation based on a recent talk Ben Rennie conducted for the NSW government as a part of LiveWire 2011. The talk focused on Creativity and Innovation with a theme of rethinking how we create and how we run our organisations and companies. This presentation was based on a 30 minute keynote and is best accompanied by discussion however... the 9 lessons on Innovation worth sharing should make sense. Thank you to #livewire2011 and Zach Kitsche from the Wollongong Council.
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
The primary goal of Media Relations is to garner positive publicity for an organization’s mission, policies, and practices.
Media relations refers to the connection between an organization and journalists.
Public relations extends beyond the media to the general public.
The role of media has become one way of trading and marketing of products and prejudices. The media claimed to be governed by righteousness and equity, but greed and self-aggrandizement has poisoned its virtues. Media is in charge of major roles in providing :
information
education and advocacy
entertainment
advertising
correlation of parts of society
LUMA's State of Digital Media at DMS 16LUMA Partners
LUMA presents our annual State of Digital Media which covers our views on the market, the industry trends and the future of the ecosystem with a specific focus on digital media and marketing. We hope you enjoy it.
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
On September 7th, 1982, legendary 'Mad Man' David Ogilvy sent an internal memo to all agency employees, titled “How to Write”. Here are 10 hints to help how to write.
Discover Your Impact: A Roadmap to Building InfluenceMariah Haberman
You don't need a fancy job title to make a positive and powerful impact on the people around you. So how are you influencing others? We're delving into the art of persuasion and examining the skills required to move the needle, convince others and inspire action.
"Social Media Marketing Boost: An Essential Guide to Growing Your Business Online" is a comprehensive eBook that provides actionable strategies and tips for increasing your brand's presence on social media. Whether you're a beginner or an experienced marketer, this eBook will help you harness the power of social media to reach new customers and drive growth for your business.
Mande White, founder of FreeSocialMediaHelp.com helps event planners and festival administrators how to "give them something to talk about" and integrate social media marketing into the conversation for their upcoming festivals and events.
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
How we can bring our stories to life - a guide for charities sounddelivery
Booklet written for sounddelivery's Social Media Exchange event on 27th January 2014, featuring tips and ideas on how charities can use their stories to make an impact.
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011
[NOTES] Tips for Building Brand Loyalty with Social InfluencersLori Byrd-McDevitt
Notes for the presentation: Tips for Building Brand Loyalty with Social Influencers
Museum Computer Network | November 2018 | Denver | Lori Byrd-McDevitt
A special birthday edition for 2017 on the importance of putting the 'social' into social media. Featuring contributions for some of the people I find entertaining, informative, inspiring and provocative!
Week 5 Final DiscussionJustin Wick 11222016 45218 PM.docxcockekeshia
Week 5 Final Discussion
Justin Wick
11/22/2016 4:52:18 PM
The first effect I will discuss, is the belief-type effect. According to Potter (2014), "The media continually exert abelief-type effect by showing us the values used by people in the news and characters in fictional stories" (p. 295). This means that we observe the stories and characters we see, and base our lives around their values. That is why, so many shows have relatable characters. One good example of this, are classic shows, such as Leave it to Beaver and Happy Days. These shows created and showed, wholesome family values. By observing these values, people could pattern their lifestyles after the characters. In these types of shows, the characters are known to have manners and share good family values. The belief-type effect is used, to show the viewers what ideal family life is all about. A lot of today's popular programs, stray away from these wholesome values. I feel the belief-type effect, often helps to pattern our lives based on the programs we watch.
The second effect I will discuss, is the emotional-type effect. According to Potter (2014), "The media exert anemotional-type effect by making us feel things. They can trigger strong emotions such as fear, rage, and lust" (p. 283). The best example of this, is the news coverage of events occurring in the world. It is quite easy to see when you watch the news, you can feel the emotion and be touched by the stories you hear. Natural disasters are a great example, as they bring the emotion of fear and upset to many effected. The coverage of the recent election, caused a lot of emotions of anger and upset. These are just some examples, of how news stories can evoke an emotional reaction.
Reference
Potter, J. W. (2014). Media literacy (7th ed.). Thousand Oaks, CA: Sage Publications, Inc.
Strategies
Cindy Harthorne
11/25/2016 11:59:16 AM
Strategies
By Cindy Harthorne
November 25, 2016
Unless one becomes a hermit, we must agree with Potter when he says, “You have little ability to avoid media exposures or their influences…but you have a good deal of potential to shape the influences of those messages…” (Potter, 2014, p 423). I had the gift of having a skeptical mother, who trained me in critical thinking when it comes to marketing, perhaps to make me feel better about the fact that we could not afford to purchase most of what was being marketed on television. Most of the following strategies will something I will continue doing throughout the course of my life.
1. Strengthen Your Personal Locus
Maintaining confidence in what I know to be true, and taking one step at a time, with unwavering commitment toward my personal goals, may not be easy, but it is what I do, and will continue to do. It is the best strategy.
2. Focus on Usefulness as a Goal
I plan to limit my exposure to media to those outlets that assist me in reaching my goals. In other words, I will use it for my purposes, instead of letting it use me for.
Public relations needs more geeks.
It’s a new world of SEO, SEA, SMM, PPC,..
Can you keep up? It’s time to get your PR geek on.
Follow along for an overview of hacks to the PR workflow:
- Project management
- Email
- Pitching
- Outreach
- Keeping an overview
Communication 2020 – Spokesperson conference visual summaryPrezly
Visual summary of a conference for spokespeople.
The presentations were about content, sharing and socializing is this new digital word – The New Normal.
The keynote by Peter Hinssen gave a glimpse of how this networked future might look, and what the implications might be for communication teams.
Visual guide to selling software as a service by @prezlyPrezly
It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
4 tips for improving your online newsroom by @prezlyPrezly
When a global brand like Coca-Cola’s decides to ditch the press release and build a newsroom and digital magazine, you know there’s a sea change afoot. At the center of this new brand journalism: the online newsroom. A media hub for all your stories, videos, images, and other content you create to engage with your audiences.
Here are 4 simple yet critical tips to improve your online newsroom.
The PR tool for pitching your media contacts: @prezlyPrezly
Prezly helps brands keep media as friends.
Journalists and online influencers get bombarded with irrelevant messages from brands hoping to get media coverage. This spray and pray approach is poisoning the relationship between brands and media and it’s making it increasingly difficult for brands to get coverage.
Brands like Danone, HP and Toyota use the online service to identify their relevant media contacts and to pitch them in a multimedia format that improves the chances of getting coverage.
A one-stop Public Relations tool: publish, pitch and track your stories.Prezly
Discover how you can get more visitors to your newsroom, get better at pitching your stories to media relations, and win time with one tool built for PR teams.
13 tips for public relations professionals on pitching journalists.
If you follow these tips, you should find that your relationship with the folks who write for a living will improve. And that will improve your company’s earned media.
Visual summary of the presentations on the #com2020 conference for spokespeople and public relations pros. Speakers: @StevenVBe @SJDeputter @cdegrez @TomVdVreken @annemielemahieu @RyanHeathEU
Organised by http://www.khis.be
5 tips for making the most of a social media news room
1) Use them as content hubs
2) Target a larger audience
3) Layer your content
4) Build for multi-screen users
5) Measure and optimize
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
9. So many young PR pros
think, “That person will
never answer me.” First,
you never know if you
don’t try and secondly,
you’ll be surprised. So
find something in
common - a common
hobby, a blog, or a quick
question about the
industry—and go for it!
Gini Dietrich
@ginidietrich
Prezly Get your story told
10. Print all the quotes
Download the
presentation
Prezly Get your story told
11. Show clients how to share
the influencers' content,
promote their books and
speaking engagements, and
comment on positions the
influencers have taken on
controversial topics. I
receive dozens of pitches a
week, and I prefer they come
directly from the source, not
from a PR person.
Joan Stewart
@PublicityHound
Prezly Get your story told
12. I’m amazed how so many PR
Pros talk about social
media, do a little dabbling
like some broadcast
tweets, but then resort to
old school email and
telephone pitching. You’ve
got to actually connect and
interact with influencers
and they will pay attention
to you.
David Meerman Scott
@dmscott
Prezly Get your story told
13. Don't ask for something
right off the bat; that
turns people off. Do your
research, learn about
what makes these
influencers tick, and see
how you can help them
fill in the blanks.
Shonali Burke
@shonali
Prezly Get your story told
14. Influencers have their own
agenda and goals, the
biggest of which is building
a thriving community.
Don’t expect to benefit from
their community unless you
are part of it first.
Carrie Morgan
@morgancarrie
Prezly Get your story told
15. I use social media to listen to
what influencers need and see
how I can help. I've donated
goods to their event, or use
my connections to get them
some media buzz. Most often,
I simply introduce people to
each other, because I see that
they can further each other's
goals - this is underrated and
yet very much appreciated.
Elena Verlee
@ElenaVerlee
Prezly Get your story told
16. The placements come when
you have the relationship, so
treat them like a friend. Be
helpful to them in ways that
have nothing to do with your
client or brand. Over time,
those influencers will like
and respect you for not
trying to use them.
Jason Falls
@JasonFalls
Prezly Get your story told
17. Offer them a media
opportunity as a source in an
article you're writing
(because they're the right fit)
or connect them with a
journalist who needs their
point of view. Invest in the
‘emotional bank account’
before asking for something
first, even if it's to be part of
a paid campaign.
Sarah Evans
@prsarahevans
Prezly Get your story told
18. Influencer relations isn't
that different from media
relations, or that different
from relationships in
general - you have to pay
attention, be sincere, and
give more than you expect
to get.
Christine Perkett
@missusP
Prezly Get your story told
19. Listen. It's as simple as
that, listen and stop
talking and pitching and
actually listen and hear
what the other person
wants. It's a relationship,
albeit a working one, and
it's a two-way street. So
stop and listen and find out
what the person wants.
Jeremy Pepper
@jspepper
Prezly Get your story told
20. Presentation by
A better way to share multimedia
stories with influencers.
prezly.com