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Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
The document discusses the relevance of blogging in an era dominated by social media platforms like Twitter, Facebook, and Instagram. It emphasizes the importance of content over the platform and outlines strategies for effective blogging, including writing informally, frequently posting, and sharing valuable insights. Additionally, it highlights the roles of employers and employees in conducting blogs, as well as the need for clear guidelines and strategic goals.
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Is There Any Point in Blogging In the age of Twitter, Facebook and Instagram?
- 1. #DIF12 Is There AnyPoint in Blogging In the age of Twitter, Facebook and Instagram? Neville Hobson @ #FTDLW12 October 10, 2012 @jangles Neville Hobson @jangles
- 2. http://www.nevillehobson.com/ http://www.forimmediaterelease.biz/ Neville Hobson @jangles
- 3. http://mashable.com/2012/08/22/the-internet-a-decade-later/ Neville Hobson @jangles
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- 8. http://newsroom.fb.com/News/One-Billion-People-on-Facebook-1c9.aspx Neville Hobson @jangles
- 9. May 2, 2005: TheReal Start Neville Hobson @jangles
- 10. http://en.wikipedia.org/wiki/Blog Neville Hobson @jangles
- 11. A Blog Is… A website with: • Reverse chronologically-ordered content • Personality • Commenting • Trackbacks (links to other content) • Auto-distribution aka subscriptions (RSS, email) http://conversation.cipr.co.uk/ Neville Hobson @jangles
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- 19. In the EarlyDays Neville Hobson @jangles
- 20. What About MicroBlogging? Neville Hobson @jangles
- 21. ...And Audio Blogging? http://audioboo.fm/Jangles http://www.forimmediaterelease.biz/ Neville Hobson @jangles
- 22. Video? http://techfluff.tv/ Neville Hobson @jangles
- 23. Social Networking Sites? Neville Hobson @jangles
- 24. Other Social Places? Neville Hobson @jangles
- 25. It’s not reallyabout the platform. It’s more about the content. What you want to achieve. How you’d like to engage with others. Neville Hobson @jangles
- 26. Getting Started • What are the first steps? • Carefully planned or ‘happen by osmosis’? • Formally embraced? • How do you guide employees? Neville Hobson @jangles
- 27. Responsibilities Employer: Employee: • Establish the framework • Use your own common under which employees can sense on what you say blog in their workplace about your employer and • Invite employees to issues in your workplace, participate in creating the whether you blog internally guidelines that make it clear or publicly what the ground rules are • The responsibility for this is • Communicate them to yours, as are the employees in a way that consequences if you don't they clearly understand use your common sense • The responsibility for this is yours, as are the consequences without clear guidelines Neville Hobson @jangles
- 28. Who Should Blog? •Corporate communications, employee communications, PR, marketing, HR, investor relations, sales, customer service, public affairs, community relations… - Internally: thought leadership, sharing thinking and knowledge; news, information - Externally: engaging with customers • Who else? - What about the CEO? Neville Hobson @jangles
- 29. The Communicator’s Role •Counsellor, adviser and guide - On communication, not blogging • Hands-off role - Absolutely no anonymous ghost writing for the CEO Neville Hobson @jangles
- 30. Not the Communicator’sRole http://dilbert.com/strips/comic/2007-04-26/ Neville Hobson @jangles
- 31. Finding Influential Voices Neville Hobson @jangles
- 32. What Makes aGood Blog / Post? • Write informally, conversationally, avoiding jargon, and with passion • Write something that others will find useful • Think about keywords - Keywords drive search • Write an eye-catching relevant headline • Attribute, cite, link • Make your post easy to share • Post frequently - Google loves frequently-published content like blog posts: the more you publish, the more you link, the more you get shared, the higher up you’ll appear in search results Neville Hobson @jangles
- 33. Write an eye-catchingrelevant headline Your blog or news site may be great but when I get your posts in my RSS reader... Neville Hobson @jangles
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- 36. In Summary • It’sabout the content not the platform • You’re telling a story not writing a press release or a sales brochure • Be selfless and generous in your references to others • Disclose any conflict of interest - If in doubt, always disclose • Make your content eminently shareable • Be clear on your strategy and the measurable goal you wish to achieve Neville Hobson @jangles
- 37. Hands On • Online - Walk-through a WordPress blog - The difference between posts and pages - Creating a post - Publishing a post - Leaving a comment • A look at offline editors Neville Hobson @jangles
- 38. #DIF12 Is There AnyPoint in Blogging In the age of Twitter, Facebook and Instagram? Neville Hobson @ #FTDLW12 October 10, 2012 @jangles Neville Hobson @jangles
Editor's Notes
- #10 BusinessWeek’s cover feature on Blogs.