The document outlines key topics for a presentation by Neville Hobson, focused on the evolving landscape of public relations influenced by technology and social media. It highlights the importance of wearable technology, data privacy, and the need for PR agencies to adapt by specializing and prioritizing client needs. Additionally, it emphasizes that in a fast-changing environment, staying relevant, measurable, and ethical is crucial.

1. Setting The Agenda
For Tomorrow’s PR
Neville Hobson
@jangles
October 17, 2014
#NEMO14 | @jangles 1

2. • Communicator
• Blogger
• Podcaster
• Test pilot (shiny new objects)
• Experimenter
• Construction worker
• Visualizer
• Eternal optimist
#NEMO14 | @jangles 2

3. I’m a
digital
natural
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4. 1993 2014
http://www.kpcb.com/insights/2013-internet-trends
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5. Anyone with an opinion and an
internet connection
can influence someone
else about the things you
care about.
#CRS400
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6. http://www.gartner.com/newsroom/id/2819918
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7. People don't care about the
Internet of
Things
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8. People care about the
Internet of
Caring
Things
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9. http://venturebeat.com/2014/10/12/the-doctor-will-see-you-now-through-google/
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10. Convergence
Five converging forces –
mobile, social media, data,
sensors and location – are
reshaping our lives and will have
profound effects on each of us
individually, in the workplace and
in our society at large during the
coming decade.
http://www.amazon.co.uk/Age-Context-Mobile-Sensors-Privacy/dp/1492348430
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11. TODAY
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16. https://twitter.com/USAirways/status/455789281894604800
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17. https://twitter.com/CanadaNATO/status/504651534198927361
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18. https://twitter.com/JamieDMJ/status/512877924354379776
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19. You can’t tell anyone anything new
any more.
They already
Googled it.
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20. http://www.slideshare.net/sap/99-facts-on-the-future-of-business
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21. http://www.slideshare.net/sap/99-facts-on-the-future-of-business
#NEMO14 | @jangles 21

22. http://www.slideshare.net/sap/99-facts-on-the-future-of-business
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23. http://www.slideshare.net/sap/99-facts-on-the-future-of-business
And
‘digital
naturals’ ?
#NEMO14 | @jangles 23

24. Of 16-To-24-Year-Olds
Want
http://www.forbes.com/sites/victorlipman/2014/09/22/71-of-16-24s-want-wearable-tech-why-dont-i-even-want-to-wear-a-watch/
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26. #NEMO14 | @jangles 26
http://www.amazon.co.uk/Wearables-Smartwatches-Activity-
Trackers/b?ie=UTF8&node=4845975031

27. Temperature test
• 80% said wearable technology will be hugely beneficial to people
in their daily lives.
• 30% felt it will promote even more the divide between information
haves and have-nots (or between those with money and those with not
enough).
• 50% thought that wearable technology is still years away from
becoming mainstream
• 70% were certain that privacy and information confidentiality
will be a big worry as wearable technology becomes more common.
(No one mentioned ethics or ethical behaviours.)
http://www.nevillehobson.com/2014/07/09/way-ethics-prethics/
#NEMO14 | @jangles 27

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29. http://www.wired.co.uk/magazine/archive/2014/11
http://www.telegraph.co.uk/news/11155337/Big-companies-snoop-on-public-more-than-
GCHQ-says-spy-chief.html
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30. Are We
Too
Complacent?
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31. TOMORROW
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32. Imagine going to a meeting with people who
do you not know. As you walk into the room,
your smart watch triggers a sensor in the
doorway, which now lets everyone in the room
know you have arrived. As a portfolio about
you flashes in front of their eyes, a quick
introduction to each person in the room
simultaneously scrolls inside your specially
enabled eyeglasses.
“
” http://www.cmswire.com/cms/internet-of-things/a-vision-of-wearable-tech-in-the-workplace-026113.php
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33. http://www.slideshare.net/kleinerperkins/internet-trends-2014-05-28-14-pdf
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34. } Drivers
=
Enabler
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35. MEANS
TO
AN END
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36. http://youtu.be/KsGYucIy-N0
http://www.prca.org.uk/futurepragency
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37. The PR Agency of The Future
1. Put the client first
2. Recognize the need to specialize
3. Take everyone on the journey
4. Don’t throw the baby out with the bathwater
5. People remain our greatest asset
https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future
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38. What is your role in
such a rapidly-evolving
landscape
#NEMO14 | @jangles 38

39. Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous
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40. Setting The Agenda
For Tomorrow’s PR
Neville Hobson
@jangles
Lund University Helsingborg, October 17, 2014
This presentation deck and original content therein is copyright 2014 Neville Hobson. Some rights reserved.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.com
 @jangles
#NEMO14 | @jangles 40