AI, the Connected Car and What's Next
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Neville Hobson presented on the connected car and artificial intelligence. He discussed how digital disruption through technologies like the internet of things is transforming businesses and entire industries. Specifically, he focused on how the automotive industry is being disrupted by new mobility models, empowered consumers, and self-driving vehicles. Hobson argued that to stay competitive, automakers must apply analytics, cognitive capabilities, and custom digital experiences to better understand and serve tomorrow's drivers.
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AI, the Connected Car and What's Next
- 1. Neville Hobson | @jangles IBM Social Consulting, London #AI, the #ConnectedCar and #WhatsNext © 2016 IBM Corporation. All Rights Reserved MIPAA Annual Conference 2016 October 21, 2016
- 2. © 2016 IBM Corporation. All rights reserved2 https://youtu.be/Twm-hxU-nko
- 3. © 2016 IBM Corporation. All rights reserved3 Cognitive Business For the past several years, the converging forces of data, cloud, mobile and social technologies and the Internet of Things have disrupted industries and led to unprecedented transformation across every type of business. Many enterprises have made the shift to become 'digital.’ However, at IBM we believe that digital is not the destination, but the foundation for a new era of business, which we call cognitive. When digital disruption meets digital intelligence, new possibilities are created by systems that understand, reason and learn. Gini Rommetty CEO, IBM “ ”http://ibm.com/outthink
- 4. © 2016 IBM Corporation. All rights reserved44 http://www.kpcb.com/blog/2016-internet-trends-report
- 5. © 2016 IBM Corporation. All rights reserved5
- 6. © 2016 IBM Corporation. All rights reserved6
- 7. © 2016 IBM Corporation. All rights reserved7
- 9. © 2016 IBM Corporation. All rights reserved9 https://www.theguardian.com/technology/2016/jul/01/tesla-driver-killed-autopilot- self-driving-car-harry-potter http://qz.com/797738/historically-speaking-the-tesla-deaths- are-not-out-of-the-norm
- 10. © 2016 IBM Corporation. All rights reserved1010 Self-driving
- 11. © 2016 IBM Corporation. All rights reserved1111 Self-driving
- 12. © 2016 IBM Corporation. All rights reserved1212 Industry Disruptors 2015-2025 1. Empowered consumers 2. Changing mobility models 3. A transforming ecosystem Source: IBM Institute for Business Value
- 13. © 2016 IBM Corporation. All rights reserved1313 Re-Imagining an Entire Industry http://www.kpcb.com/blog/2016-internet-trends-report
- 14. © 2016 IBM Corporation. All rights reserved1414 Today’s Consumers Based on their digital experiences with other industries, today’s consumers expect seamless, omni-channel and customized auto- related experiences Increasingly willing to contribute to product and services innovation Consumers know how to get information online and circumvent the standard processes that used to restrict their involvement with industry participants Source: IBM Institute for Business Value
- 15. © 2016 IBM Corporation. All rights reserved1515 Key Trends until 2025
- 16. © 2016 IBM Corporation. All rights reserved16 Spotlight: Self-Enabling Vehicles (SEV) Self-healing: Vehicles fix and optimize themselves without human intervention based on certain events or situations. Self-socializing: Vehicles connect with other vehicles and the infrastructure around them to share information and solutions. Self-learning: Vehicles use cognitive capabilities to learn behaviors – of driver, occupants, the vehicle itself and the surrounding environment – to continually optimize and advise Self-driving: Vehicles will become highly automated, with some areas of limited autonomous function in controlled environments. Self-configuring: Individual mobility personas contain necessary (and driver-authorized) digital information about individuals to provide the desired, personalized vehicle experience. Self-integrating: Like other smart devices, the vehicle will be an integrated component in the IoT Source: IBM Institute for Business Value
- 17. © 2016 IBM Corporation. All rights reserved1717 How Ready Are You? How will you apply analytics and cognitive capabilities to offer new transportation options? What is your plan to assess the digital mobility interest of different consumer groups you want to target? How will you use that information to customize valuable digital experiences? How will you identify and use the right channels to deliver recommendations to consumers so you can test their interest in additional digital functionality? In what ways can you improve your innovation discovery process and strengthen your partnering competency to better serve the drivers and riders of tomorrow? How can your organization get more engaged in the borderless automotive ecosystem, and how can you better leverage the ecosystem to learn from other industries? Which social media and analytics tools can you use to reach more consumers and more influencers as you help transform the retail automotive experience?
- 18. © 2016 IBM Corporation. All rights reserved1818 The Next Level… What if a Car: Is part of a network that provides a commuting service that comes to you? Is the most advanced computing device you use? In effect, is an on-demand cash generator, boosted by car / ride sharing? Gives you safe driving pay-backs from your insurer? Is safer, due to automation / reduced human error? Drives itself? Parks itself? Makes you want to commute? Makes you more productive? http://www.kpcb.com/blog/2016-internet-trends-report http://www.nextgreencar.com/news/7690/vw-group-plans-30-new-evs-by-2025/
- 19. © 2016 IBM Corporation. All rights reserved19 https://vimeo.com/157911571
- 20. © 2016 IBM Corporation. All rights reserved20 Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms. Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville. If you have questions or comment about this deck, contact Neville Hobson: +44 7342 085 395 neville.hobson@uk.ibm.com www.nevillehobson.com @jangles The content in this presentation deck represents the opinions of Neville Hobson only and does not necessarily reflect any view or position of or by IBM. Published in accordance with IBM’s Social Computing Guidelines. #AI, the #ConnectedCar and #WhatsNext Presentation by Neville Hobson at B2B Marketing Expo, London, May 11, 2016.
Editor's Notes
- Introducing IBM today. It’s probably not what you think it is. [Video, 1m 38s]
- “At IBM we believe that digital is not the destination, but the foundation for a new era of business, which we call cognitive…”
- Is it a phone…Is it a camera? Is it a car…Is it a computer?
- A Tesla in a Tesla showroom in a North London shopping mall. They love the gull-wing doors.
- The settings choices on the dashboard screen on my Audi A4, a computer on wheels. Audi Connect is a primary connection between car and computer.
- A vision from Honda on what the driver’s-eye-view of the interior cabin of a driverless Honda car might look like.
- How about Volvo’s driverless car concept? Is this what we can expect soon?
- Tesla is at the forefront in electric cars and the empowerment it offers the driver in the use of driverless technology. That augmentation of automotive capability has side effects as illustrated by the Guardian report at left on the death of a driver while using Tesla’s autopilot function. Quartz provokes an ethical and moral argument that such deaths may be the price we pay for technological progress, as has been the case with such progress throughout much of history.
- How mainstream will the use of automated vehicles be by 2025? Not very, according to 2016 research from the IBM Institute of Business Value. And, are we sure we understand what “self-driving” actually means? Check these definitions of ‘automated’ and ‘autonomous’ – there are significant differences.
- So how likely is Volvo’s driverless concept going mainstream by 2025, do you think?
- The CEOs of both Ford and GM see the wave of change in the automotive industry.
- Three big trends until 2015 according to KPMG: connectivity and digitalization, mobility-as-a-service, customer data/big data.
- What if you could talk to your car, and vice versa, in natural language, just as you do when talking to a friend or colleague? Have an actual conversation? Take a look at what IBM sees Watson capable of in your car… [Video, 2m 22s]