The presentation by Neville Hobson discusses redefining communication in a digital age, emphasizing the importance of citizen engagement in public services, as evidenced by Norway's statistics. It addresses the evolving role of communicators, highlighting the need for relevance, measurement, and ethical practices in communication. The document includes references to various studies and emphasizes the influence of technology on public perception and trust.

1. Re-Defining
Today’s
Communicator
Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen

2. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles2

3. http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles3

4. “Accenture 10-Country Study Finds Singapore, Norway and UAE Lead in Digital Government”
http://newsroom.accenture.com/news/accenture-10-country-study-finds-singapore-norway-and-uae-lead-in-digital-government.htm
In Norway, 78% of
citizens believe that
government should
consult with them in the
design and delivery of
public services, which
indicates a highly
engaged population.
”
“
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles4

5. In The Next
25 Minutes
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles5

6. • Understand…
1. The difference between poor
behaviour and good practice
2. Organization change
3. Behavioural change
4. Technology change
• What you can do, right now
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles6

7. The
Landscape
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles7

8. Anyone with an opinion
and an internet connection
can influence someone else
about the things you care
about, eg, your reputation.
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles8

9. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles9
http://www.slideshare.net/sap/99-facts-on-the-future-of-business

10. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles10
http://www.slideshare.net/sap/99-facts-on-the-future-of-business

11. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles11
http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/

12. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles12
http://newsroom.cipr.co.uk/cipr-state-of-the-profession-report-reveals-public-relations-at-a-crossroads/

13. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles13
http://en.wikipedia.org/wiki/Professional

14. http://tomfishburne.com/2011/02/for-immediate-release.html
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles14
https://twitter.com/jangles/status/438012815711174656

15. Declining Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles15

16. http://www.prweek.com/article/1285235/fight-soul-pr
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles16

17. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies”
http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles17

18. “The European Chief Communications Officer - Korn Ferrys 2013-2014 survey of pan-European companies”
http://www.kornferryinstitute.com/reports-insights/european-chief-communications-officer-korn-ferry%E2%80%99s-2013-2014-survey-pan-european
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles18

19. Re-Define
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles19

20. } Drivers
= Enabler
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles20

21. -ability
“ ”
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles21

22. http://www.gartner.com/newsroom/id/2575515
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles22

23. Building Trust
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles23

24. • What is the
communicator’s role
in such a rapidly-
evolving landscape
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles24

25. RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles25

26. Be…
• Relevant
• Measurable
• Valuable
• Entrepreneurial
• Ethical
• Open
• Professional
• Courageous
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles26

27. Re-Defining
Today’s
Communicator
Neville Hobson
@jangles
Oslo, March 27, 2014
#komdagen

28. This presentation deck and original content in it is copyright 2014 Neville Hobson.
Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the
license for terms.
Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.
If you have questions or comment arising from your use of this deck, contact Neville Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.eu
 www.nevillehobson.com
 @jangles
Re-Defining
Today’s Communicator
Neville Hobson
@jangles
March 27, 2014
RE-DEFINING TODAY’S COMMUNICATOR #komdagen @jangles28