This document discusses the future of public relations and how it must adapt to new technologies and consumer behaviors. It notes that PR is now about reputation management in real-time across social networks, where consumers no longer trust traditional corporate communications and instead seek out word-of-mouth recommendations. It suggests PR professionals will need to provide strategic advice on how to communicate and influence opinion through new interactive channels, while also interpreting large amounts of consumer data and demonstrating value through their own social media engagement. Profound changes are underway, and companies must act now to strategically adopt new tools and approaches or risk falling behind.
This Artificial Intelligence (AI) and Big Data Readiness Report
provides an analysis of a global survey of public relations
practitioners and academics and video/written evidence from
senior practitioners concerning the profession’s knowledge,
skills, adoption of and attitudes towards AI, and to a lesser
extent, Big Data. Its aim is to provide an overview of current AI
understanding and preparedness, but most importantly, provide
pointers to how the profession should equip itself to exploit the
potential and guard against the possible dangers of AI.
AI Readiness: Five Areas Business Must Prepare for Success in Artificial Inte...Kaleido Insights
This research report from technology research firm, Kaleido Insights introduces a framework for organizational preparedness—not only of data and infrastructure, but of people, ethical, strategic and practical considerations needed to deploy effective and sustainable machine and deep learning programs. This research is the first to market to articulate the need for readiness beyond data and data science talent. Based on extensive research and interviews of more than 25 businesses involved in AI deployments, the report identifies and examines five fundamental areas businesses must prepare for sustainable AI. Download the full report: https://www.kaleidoinsights.com/order-reports/artificial-intelligence-ai-readiness/
In this business analysis training, you will learn Zachman Analysis. Topics covered in this session are:
• Introduction to OOA and UML
• Stated vs Un-stated
• Software Analysis and Design
• Modeling
• UML
• Why UML
• Overview
• Types
• Use Case Diagram
For more information, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analyst-training-for-beginners/
The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years.
The report follows an intensive 12-month review of nearly 200 global publications including books, academic papers, national reports, think tank studies, research group offerings, company and management consultant pieces and a variety of other sources to create a comprehensive overview of the impact of AI on the professions.
https://cipr.co.uk/CIPR/Our_work/Policy/CIPR_Artificial_Intelligence_in_PR_panel.aspx
This Artificial Intelligence (AI) and Big Data Readiness Report
provides an analysis of a global survey of public relations
practitioners and academics and video/written evidence from
senior practitioners concerning the profession’s knowledge,
skills, adoption of and attitudes towards AI, and to a lesser
extent, Big Data. Its aim is to provide an overview of current AI
understanding and preparedness, but most importantly, provide
pointers to how the profession should equip itself to exploit the
potential and guard against the possible dangers of AI.
AI Readiness: Five Areas Business Must Prepare for Success in Artificial Inte...Kaleido Insights
This research report from technology research firm, Kaleido Insights introduces a framework for organizational preparedness—not only of data and infrastructure, but of people, ethical, strategic and practical considerations needed to deploy effective and sustainable machine and deep learning programs. This research is the first to market to articulate the need for readiness beyond data and data science talent. Based on extensive research and interviews of more than 25 businesses involved in AI deployments, the report identifies and examines five fundamental areas businesses must prepare for sustainable AI. Download the full report: https://www.kaleidoinsights.com/order-reports/artificial-intelligence-ai-readiness/
In this business analysis training, you will learn Zachman Analysis. Topics covered in this session are:
• Introduction to OOA and UML
• Stated vs Un-stated
• Software Analysis and Design
• Modeling
• UML
• Why UML
• Overview
• Types
• Use Case Diagram
For more information, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analyst-training-for-beginners/
The CIPR's Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years.
The report follows an intensive 12-month review of nearly 200 global publications including books, academic papers, national reports, think tank studies, research group offerings, company and management consultant pieces and a variety of other sources to create a comprehensive overview of the impact of AI on the professions.
https://cipr.co.uk/CIPR/Our_work/Policy/CIPR_Artificial_Intelligence_in_PR_panel.aspx
The CIPR's #PRinaPandemic specialist study of the public relations sector authoritatively explores the immediate impact of COVID-19 on the profession, and how it will develop, reflecting on a truly challenging year and what this has meant to those working in the profession.
A new research report published today by the Chartered Institute of Public Relations (CIPR) finds a public relations industry in which BAME practitioners tell of racism, microaggressions and unconscious biases faced, and having to work within an inflexible culture that denies them opportunities and fair progression.
The report - ‘Race in PR: BAME lived experiences in the UK PR industry’ - is calling on senior PR business leaders to take these findings seriously and work to change practices and cultures to “unleash talent and create a fair and equal workplace for all”.
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
HAI Industry Brief: AI & the Future of Work Post Covid
Stanford University, Human-Centered Artificial Intelligence:
Researchers studying how AI can be used to help teams collaborate, improve workplace culture, promote employee well-being, assist humans in dangerous environments, and more.
Source: https://aiindex.stanford.edu/wp-content/uploads/2021/03/2021-AI-Index-Report_Master.pdf
Two major Fortune 500 employers have made headlines recently by announcing that they are eliminating or significantly reducing opportunities for their employees to work remotely. This new ebook authored by Linda Stuit is covering the topic of working remotely and what it means for employers and employees.
The Internal Communication function has matured in recent years, and during this growth it has changed shape and taken on new roles and skills. What does this mean for internal communicators and their teams, and for organizations going forward? In this webinar Andrew Blacknell draws on his insight, recent research and case studies to help communicators understand how and why it has changed, and what the role might look like in the future. Andrew also talks with Elaine MacFarlane, VP, Global Internal Communications at GSK, to get a view of internal communications from inside GSK.
What you will take away:
- How Internal Communication is maturing as a function
- How the changing structure of organizational comms impacts IC
- The benefits of comms technology for IC strategies
- The importance of investing in line manager / leadership comms
- Defining benchmarks to measure IC success
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
Marketing professionals have more tools and technologies at their disposal than ever before, and digital has paved the way for constant connectivity.
But the idea of connectivity goes beyond the mechanics of wifi, mobile phones, shared servers, and network protocols. It satisfies fundamental human desires and fulfills both professional and emotional needs. So what does that mean to the creative and marketing world? People want experiences that feel human, relatable, and validating.
What you’ll learn in this report:
- How marketers and creatives define “being connected"
- What marketers and creatives want from a connected community
- What challenges marketers and creatives face when connecting marketing content
- Unique ways marketing and creative leaders are connecting content and people (spotlight interviews)
- How digital asset management helps connect visual content
Bentley University partnered with labor market analytics firm Burning Glass to uncover which skills employers are looking for, what that means for the future of certain jobs, and how educational institutions should be preparing the next generation of our workforce.
In this issue, “The 20 Best Tech Companies to Work for in 2019” we’ve enlisted some such companies which have initiated an appreciable level of ethical standards in their organizations.
The Benefits of Enterprise Social for IT ProfessionalsMicrosoft
The world has become a giant network, transformed by the
growth of mobile devices and social technologies. In fact,
there are now more devices than people.1 This networked
world is clearly evident in our personal lives: We keep in
touch with our friends and family on Facebook or Instagram,
use Twitter to get the latest news from people around the
globe, and often find our next career opportunity with
LinkedIn. In this networked world, people connect with each
other easily, information and knowledge move faster, and we
are able to accomplish more by working together.
Mobile Learning: the potential, the pitfalls and the perils.Anne Bartlett-Bragg
Workshop presentation for AITD (Australian Institute of Training & Development), 16 September 2014.
Session overview:
Mobile learning has the potential to disrupt our traditional methods of training delivery. Our smartphones are constantly connected, the interactions we use such as swiping and tapping enable these devices to behave very differently to desktop or laptop computers. Yet our designs for learning remain focused on desktop interactions that just won’t suit mobiles.
We’ve been researching the use of mobile in organisations, including mobile learning, for a number of years now. In 2012 we conducted research into the State of Mobile Learning in Australia (see the results Part 1 and Part 2).
What has changed since that study?
A lot!
We now have newer, faster, more responsive devices - including a range of tablets, from iPads to Galaxy, to Surface. These devices and what we can do with them create enormous opportunities. However, they also can generate a number of complexities!
Discover how our use of the smartphones is fundamentally altering our perspectives of consuming content and engaging with friends and colleagues. How can you harness this ever changing resource to your best advantage ? What common traps and pitfalls should you avoid ? Which factors make the difference between an award winning program and costly white elephant?
Topics:
1. Designing for devices (understanding touch and gestures)
2. Do I build an app or use responsive browsers
3. Tapping into existing enterprise social networks
4. What works on mobiles
5. What doesn't work on mobiles
Passionate about championing powerful social media possibilities inside and outside of your organization? Facing frustrating roadblocks along the way? Great! You're in motion. And a fresh perspective might just be what you need.
Check out "Inspiring Social Change Within Organizations."
a frank webinar presentation we shared 11/17/10 with our friends at Awareness Networks.
The CIPR's #PRinaPandemic specialist study of the public relations sector authoritatively explores the immediate impact of COVID-19 on the profession, and how it will develop, reflecting on a truly challenging year and what this has meant to those working in the profession.
A new research report published today by the Chartered Institute of Public Relations (CIPR) finds a public relations industry in which BAME practitioners tell of racism, microaggressions and unconscious biases faced, and having to work within an inflexible culture that denies them opportunities and fair progression.
The report - ‘Race in PR: BAME lived experiences in the UK PR industry’ - is calling on senior PR business leaders to take these findings seriously and work to change practices and cultures to “unleash talent and create a fair and equal workplace for all”.
The Chartered Institute of Public Relations (CIPR) has published its 2020 Annual Report, reflecting on a year like no other; shaped by the global pandemic, focused on supporting the profession and, ultimately, showing the resilience of the public relations community.
HAI Industry Brief: AI & the Future of Work Post Covid
Stanford University, Human-Centered Artificial Intelligence:
Researchers studying how AI can be used to help teams collaborate, improve workplace culture, promote employee well-being, assist humans in dangerous environments, and more.
Source: https://aiindex.stanford.edu/wp-content/uploads/2021/03/2021-AI-Index-Report_Master.pdf
Two major Fortune 500 employers have made headlines recently by announcing that they are eliminating or significantly reducing opportunities for their employees to work remotely. This new ebook authored by Linda Stuit is covering the topic of working remotely and what it means for employers and employees.
The Internal Communication function has matured in recent years, and during this growth it has changed shape and taken on new roles and skills. What does this mean for internal communicators and their teams, and for organizations going forward? In this webinar Andrew Blacknell draws on his insight, recent research and case studies to help communicators understand how and why it has changed, and what the role might look like in the future. Andrew also talks with Elaine MacFarlane, VP, Global Internal Communications at GSK, to get a view of internal communications from inside GSK.
What you will take away:
- How Internal Communication is maturing as a function
- How the changing structure of organizational comms impacts IC
- The benefits of comms technology for IC strategies
- The importance of investing in line manager / leadership comms
- Defining benchmarks to measure IC success
The Digital Culture Challenge: Closing the Employee-Leadership GapCapgemini
Is company culture a roadblock or a catalyst for digital transformation? Does the big moment for an organization arrive when they have embraced the fact that the prerequisite to digital transformation isn’t a technical issue, but a cultural change?
Unfortunately, it’s a pre-requisite that is beyond the grasp of many companies as they look to drive innovation and change through smart technologies and data. For most, cultural issues continue to block digital transformation and it’s a problem that’s worsening. In 2011, a majority of respondents (55%) said that culture was the number one hurdle to digital transformation1 but in our latest research, this figure has actually risen to 62%
Download the report to understand why organizations are struggling and what they can do about it, we undertook an extensive research program based on a clear definition of digital culture. We surveyed 1,700 people—including not only senior executives, but also managers and employees—in 340 organizations across eight countries and five sectors. We also interviewed senior business executives from a range of organizations across industries, as well as academic experts.
Marketing professionals have more tools and technologies at their disposal than ever before, and digital has paved the way for constant connectivity.
But the idea of connectivity goes beyond the mechanics of wifi, mobile phones, shared servers, and network protocols. It satisfies fundamental human desires and fulfills both professional and emotional needs. So what does that mean to the creative and marketing world? People want experiences that feel human, relatable, and validating.
What you’ll learn in this report:
- How marketers and creatives define “being connected"
- What marketers and creatives want from a connected community
- What challenges marketers and creatives face when connecting marketing content
- Unique ways marketing and creative leaders are connecting content and people (spotlight interviews)
- How digital asset management helps connect visual content
Bentley University partnered with labor market analytics firm Burning Glass to uncover which skills employers are looking for, what that means for the future of certain jobs, and how educational institutions should be preparing the next generation of our workforce.
In this issue, “The 20 Best Tech Companies to Work for in 2019” we’ve enlisted some such companies which have initiated an appreciable level of ethical standards in their organizations.
The Benefits of Enterprise Social for IT ProfessionalsMicrosoft
The world has become a giant network, transformed by the
growth of mobile devices and social technologies. In fact,
there are now more devices than people.1 This networked
world is clearly evident in our personal lives: We keep in
touch with our friends and family on Facebook or Instagram,
use Twitter to get the latest news from people around the
globe, and often find our next career opportunity with
LinkedIn. In this networked world, people connect with each
other easily, information and knowledge move faster, and we
are able to accomplish more by working together.
Mobile Learning: the potential, the pitfalls and the perils.Anne Bartlett-Bragg
Workshop presentation for AITD (Australian Institute of Training & Development), 16 September 2014.
Session overview:
Mobile learning has the potential to disrupt our traditional methods of training delivery. Our smartphones are constantly connected, the interactions we use such as swiping and tapping enable these devices to behave very differently to desktop or laptop computers. Yet our designs for learning remain focused on desktop interactions that just won’t suit mobiles.
We’ve been researching the use of mobile in organisations, including mobile learning, for a number of years now. In 2012 we conducted research into the State of Mobile Learning in Australia (see the results Part 1 and Part 2).
What has changed since that study?
A lot!
We now have newer, faster, more responsive devices - including a range of tablets, from iPads to Galaxy, to Surface. These devices and what we can do with them create enormous opportunities. However, they also can generate a number of complexities!
Discover how our use of the smartphones is fundamentally altering our perspectives of consuming content and engaging with friends and colleagues. How can you harness this ever changing resource to your best advantage ? What common traps and pitfalls should you avoid ? Which factors make the difference between an award winning program and costly white elephant?
Topics:
1. Designing for devices (understanding touch and gestures)
2. Do I build an app or use responsive browsers
3. Tapping into existing enterprise social networks
4. What works on mobiles
5. What doesn't work on mobiles
Passionate about championing powerful social media possibilities inside and outside of your organization? Facing frustrating roadblocks along the way? Great! You're in motion. And a fresh perspective might just be what you need.
Check out "Inspiring Social Change Within Organizations."
a frank webinar presentation we shared 11/17/10 with our friends at Awareness Networks.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
by John Bell, Global Managing Director, Social@Ogilvy.
The following is a plan describing a simple and practical way for business leaders to think about gaining the benefits of social behaviors (and the technologies supporting those behaviors).
In many ways the promise of a ‘social business’ is to get us back to what we care about — people working together to create something of greater value than they could have if they had remained unconnected and apart.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
In today’s global economy, companies are attracting talented workers beyond community borders. With more talented workers using the internet to connect locally and globally, hear strategies using social media to attract, connect and retain workers for your community
5 steps to becoming a social & collaborative enterprise - Andrew Bishop - Ja...Andrew Bishop
This presentation includes a definition of social enterprise, key benefits and the major decisions to be addressed for any organisation seeking to embark on the journey to becoming a more social, collaborative enterprise. It was was delivered in Melbourne in August 2012. See also www.uniqueworld.net
Web Communities With RelationSys And D2CDavid Terrar
D2C and RelationSys at the Internet World 2009 providing some thoughts and suggested reading on enterprise social software, shift happens. permission marketing, and the future (as well as explaining a little of what they do)
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Deck that formed the focus for discussion on my presentation covering the broad topic of artificial intelligence in the automotive industry at the MIPAA Annual Conference 2016 on October 21, 2016.
Leadership Communication Within the OrganisationNeville Hobson
Deck used as a topic focus for #SMILEnet interactive group discussion during the #smwSMILE conference on September 23, 2013, part of Social Media Week London:
* How to get your senior teams using social media effectively with their followers in a way that suits them; and
* How to blog and what to do with those that prefer other ways of engaging with staff
Increasingly, my conversations with companies about social business are focusing on the steps communicators must take to encourage mindset shifts and behaviour changes within their organizations. Those steps require courage and perseverance. This deck focuses on listening - a courageous step when the pressure to talk instead seems overwhelming.
Scene-settting notes to introduce "DigiTalk2: iConsumerism," a panel discussion I moderated on June 19, 2013 in London. More info: http://www.thinkspacelondon.com/static/digitalk2.html
Has the time arrived for QR codes to really make their mark? Deck used to focus conversation during panel discussion at Social Media Influence 2013, London, June 13, 2013.
Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's "New Influencers Insight & Social Media Forum" in London on June 7, 2013.
One of the things we'll remember 2012 for will be the raft of social media buzzwords and phrases that came our way. Influencer marketing, neutral point of view, content curation, content marketing, brand journalism... these are just five of the many. Should we give much credence to such words? Do we even know what they mean? And what influence should they have on PR and how we do things?
A quick review of these and other topics will set the scene for a forward look into 2013 to shine a spotlight on what PRs should be paying attention to in the coming year - and how that attention can pay dividends in the leadership role PR ought to assume in the broad business landscape.
Deck used in the opening keynote presentation I gave to the "Global Social Media Summit: The Authentic Social Enterprise" of the Arthur W. Page Society in London on October 3, 2012.
Event info: http://www.awpagesociety.com/events/globalsmsummit2012/
Discussion: #PageGlobal2012
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3. What is Public Relations?
• Public relations is about reputation - the
result of what you do, what you say and what
others say about you
- Its aim is earning understanding and support and
influencing opinion and behaviour
- To establish and maintain goodwill and mutual
understanding between an organisation and its
publics
http://www.cipr.co.uk/content/careers-cpd/careers-pr/what-pr
4. Meet the Smart Connected Consumer
She doesn’t trust “corporate-
speak” or “marketing-speak”
She fast-forwards her DVR
through the interruptions (aka ads)
He pulls content that interests
him, when he wants it
He creates and shares his own
content, original and mashups
She embraces word of mouth via
social networks
She is connected wherever and
whenever she wishes
He brings his behaviours - and
expectations - to the workplace
Picture: http://www.heartcorewomen.com/women-social-media/
16. More Web Less Talk
http://gigaom.com/mobile/as-mobile-data-zooms-voice-sms-revenues-slow/
17. It’s now possible to look at a smartphone and unlock it via facial
recognition, and then talk to it to ask it to find the nearest bank ATM.
However, at the same time, we see that the technology is not quite there
yet. We might have to remove our glasses for the facial recognition to
work, our smartphones don’t always understand us when we speak, and
the location-sensing technology sometimes has trouble finding us.
- Gartner Hype Cyclee on Emerging Technologies, July 2012
http://www.gartner.com/it/page.jsp?id=2124315
18. Hurdles and Barriers
“Too much data is causing problems, and the inability to link
that data to other sources (specifically revenue figures and
brand tracking).”
“Perceived scope and scale of change needed, lack of
willingness to do it, lack of champion support within the
organisation.”
“Lack of expertise and understanding of systems, differences in
opinion and lack of clarity of overarching objectives within
international businesses.”
“There's a long list of data related activities and social is just
one of them... I guess we are yet to believe there is a strong
ROI behind social media integration which is keeping this low
down the priority list.”
eConsultancy/Adobe Quarterly Digital Intelligence Briefing: Managing and Measuring Social, September 2012
http://econsultancy.com/uk/reports/quarterly-digital-intelligence-briefing
19. A Glimpse
Into the Future
for the
Communicator
http://en.wikipedia.org/wiki/The_Scream
20. What is Public Relations?
• Public relations is about reputation - the
result of what you do, what you say and what
others say about you
- Its aim is earning understanding and support and
influencing opinion and behaviour
- To establish and maintain goodwill and mutual
understanding between an organisation and its
publics
http://www.cipr.co.uk/content/careers-cpd/careers-pr/what-pr
21. Pity the PR person
who is not agile and
technically astute
Brian Kardon, CMO, Lattice Engines, New York
http://www.fastcompany.com/3000994/best-practices-b2b-pr
22. Change and Opportunity
• A brand is what Google • There has never been
says it is greater opportunity to
• Press releases are engage with influencers
created for organic than today
search purposes • A tweet, comment on a
• PR is a real-time blog, DM, Twitpic, and
business video are all ways to
• News cycles are engage in new ways
measured in minutes and • Successful PR
hours professionals know how
• Blog posts serve as “link to help the media and
bait” for people and influencers to make a
companies hyperlinked in connection or write a
those posts story
http://www.fastcompany.com/3000994/best-practices-b2b-pr
28. Profound changes are
underway.
Skeptics will finish last.
Focusing on adoption is a
dead-end strategy.
Companies must be strategic.
Companies must be decisive.
Companies must act now.
Social software tools include wikis, blogs, microblogs, discussion
forums, social networks, social bookmarks, tagging,
crowdsourcing, and prediction markets.
http://www.deloitte.com/view/en_US/us/Industries/technology/e9c1b39fb701e210VgnVCM3000001c56f00aRCRD.htm
30. #SocialEra ?
Companies cannot survive (let alone
prosper) without recognizing that Social
as a phenomenon can allow us to
redefine our organisations to be
inherently more fast fluid and flexible by
its very design. Not by doing a little bit
more, or slimming down a bit here or
there, or by doing a few things a little bit
faster. No. We will not tweak our way into
the future.
Nilofer Merchant, author, “11 Rules for
Creating Value in the Social Era”
http://blogs.hbr.org/cs/2012/09/traditional_strategy_is_dead_w.html
31. • #Social Enterprise
• #Social Business
DNA image: http://www.dnamnd.med.usyd.edu.au/
• #Social Media
32. Ceding Control
“It’s a dilemma for some organisations. Where everything is so informal
and instant, what do you do about processes where you must keep
records for compliance or regulatory reasons? We are going to have to
figure out a newer way of doing things that enables us to match the
expectations of everyone, young and old, a way that is not painful.”
“The ability for citizens to be able to connect with each other and with
governments through online connectivity is a positive force in a
democracy. The new ways provide significant benefits for governments, if
they accept the fact that empowered, more informed people make a far
better part of the process through which information is shared, and
knowledge increased.”
http://www.siliconrepublic.com/digital-21/item/28627-ceding-control-in-the-age/
33. What is Public Relations?
• Public relations is about reputation - the
result of what you do, what you say and what
others say about you
- Its aim is earning understanding and support and
influencing opinion and behaviour
- To establish and maintain goodwill and mutual
understanding between an organisation and its
publics
http://www.cipr.co.uk/content/careers-cpd/careers-pr/what-pr
34. ...the Arthur W. Page
Society proposes a
point of view on the
future of enterprise
communications. We
offer it not as a finished
construct, but a
hypothesis – intended
to spark further
research, exploration
and refinement.
35. PR’s Time to Lead
1. Provide clients with advice on
what to do, and then how to
communicate in the new
landscape
2. Aim to have the dominant
creative idea
3. Be comfortable with
interpreting data and insistent
upon using it
4. Show, don’t just tell
5. Find the right balance
between global and local
http://www.edelman.com/p/6-a-m/the-history-and-future-of-pr/
36. Always
Make
Esther Dyson
Catalyst
of Start-ups New
Mistakes
37. “The Future of PR”
Neville Hobson, ABC
@jangles
October 5, 2012
Editor's Notes
[graphic] The new multi-screen world and understanding cross-platform consumer behaviour.
A job ad requires a Klout score of at least 35.
You cannot simply “layer” social into the enterprise – you must start from a solid foundation.
Social software for business performance report: Deloitte.
[graphic] Social technologies today and their untapped potential: McKinsey.
Social Business:It’s not social mediaYou cannot just layer it onIt is a state of mindIntegral to the heart and soul of your organization