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#MBLT14 presentation — Soundcloud
Growing SoundCloud The document discusses SoundCloud's mobile growth strategy. It covers topics like widgets and third party integrations, monetization, working with brands, and why mobile is so important. It then goes into SoundCloud's mobile growth stack, including acquisition, retention, engagement and monetization tactics. Examples from SoundCloud are provided around cross-selling from mobile web to app, app store optimization, and download growth metrics.
#MBLT14 presentation — Soundcloud
- 1. Growing SoundCloud Andy Carvell:Mobile Growth Manager @SoundCloud HQ Berlin MBLT14
- 3. THE LEADING AUDIOPLATFORM
- 4. WIDGETS AND 3RDPARTY INTEGRATIONS
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- 7. WHY IS MOBILESO IMPORTANT? src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
- 8. MOBILE TIPPING POINT= PASSED src = http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
- 9. “Measurement is thefirst step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” - H. James Harrington
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- 13. Mobile Growth Stack Acquisition Retention & Engagement Monetisation Insight WORLDCLASS ANALYTICS Cross-Sell App Store Optimisation Press / PR / Blogs / YouTube Paid Channels (Ad Networks, SMS, Search, RichMedia, FB+Twitter) Partnerships (inc. carriers & OEMS and 3rd party stores) VIRAL (invites, shares/integrat ions) Onboarding / New User Experience PUSH / Email / SMS / in-app alerts (mobile CRM) Gamifcation? Re-Activation campaigns Retargeting In-App Purchases, Paid Apps Carrier Billing Virtual Currency / Dynamic Pricing I n t e r n a t i o n a l Conversion Optimization src = Andy Carvell/SoundCloud
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