Effective communication is more about innovation and experiences than the tools and channels of communicating. Some ideas to think about for marketers and communicators as presented to the MIPAA's "New Influencers Insight & Social Media Forum" in London on June 7, 2013.

1. #mipaa @jangles
Experience
Innovation
Neville Hobson
@jangles
June 7, 2013

2. #mipaa @jangles
http://en.wikipedia.org/wiki/Innovation
The term innovation can be
defined as something original
and new that “breaks in to” the
market or into society.

3. #mipaa @jangles
http://www.teslamotors.com/en_GB/

4. #mipaa @jangles
http://media.daimler.com/dcmedia/0-921-658892-1-1601024-1-0-1-0-0-1-12639-0-0-3842-0-0-0-0-0.html?TS=1370536703316

5. #mipaa @jangles
http://www.jaguar.co.uk/f-type/

6. #mipaa @jangles
Trends

7. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

8. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

9. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

10. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

11. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

12. #mipaa @jangles
3 Mobile Drivers
1. Rapidly-increasing device and
app functionality
2. Near-ubiquitous high-speed
networks
3. Enabling you to realize your
expectations

13. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

14. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

15. #mipaa @jangles
http://youtu.be/OOT1lwVWBB8

16. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

17. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

18. #mipaa @jangles
http://www.kpcb.com/insights/2013-internet-trends

19. #mipaa @jangles

20. #mipaa @jangles

21. #mipaa @jangles
http://gapingvoid.com/

22. #mipaa @jangles
http://publishers.flipboard.com/caranddriver
http://flip.it/vA5t0

23. #mipaa @jangles
https://plus.google.com/communities/110498918096579630693

24. #mipaa @jangles
• Delivering the content
your audience is
seeking in all the
places they are
searching for it
http://socialfresh.com/great-content-marketing/ http://contentmarketinginstitute.com/2012/06/content-marketing-definition/

25. #mipaa @jangles
http://www.stayonsearch.com/content-marketing-that-you-need-to-avoid-at-any-cost

26. #mipaa @jangles
• Organizations
generating stories
about themselves
and/or their industry
• Publishing that content
on their own channels
• Offering that content to
mainstream channels
http://newsroom.cisco.com/home
http://www.coca-colacompany.com/

27. #mipaa @jangles
http://youtu.be/41Qztg4EjmM

28. #mipaa @jangles
Major Challenges
1. Understanding audience desires, needs, and
intents
2. Selecting the tools and channels preferred by
your audiences
3. Being trusted participants in your audiences’
peer groups
4. Integrating social and traditional
5. Embracing open/sharing ideals – rewards are
not only financial

29. #mipaa @jangles
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge

30. #mipaa @jangles
The two most valuable commodities
1.Reputation
2.Trust

31. #mipaa @jangles
• Relevant
• Measurable
• Valuable
• Ethical
• Open
• Professional

32. #mipaa @jangles
Experience
Innovation
Neville Hobson
@jangles
June 7, 2013

33. #mipaa @jangles
Experience Innovation
Neville Hobson
@jangles
London, June 7, 2013
Content of this presentation deck is Copyright 2013 Neville Hobson. Some rights
reserved.
Re-use permitted - read the Creative Commons license for terms.
If you have questions or comment arising from your use of this deck, contact Neville
Hobson:
 +44 7577 997 222
 neville@nevillehobson.com
 www.nevillehobson.eu
 www.nevillehobson.com
 @jangles