This session will cover the key uses of LinkedIn as a professional development tool for you as a professional as well as how you (and students!) can use it to network. Make sure you stand out from the pack by following our 7 tips for enhancing your profile. Learn more about leveraging the alumni sorting tool and groups to activate and build connections on, across and off UMD's campus.

1. Presented by Tosh Patterson & Kate Juhl
How to Maximize LinkedIn

2. • Today we’ll review:
▫ 7 key elements to boost your profile to official “Allstar” status
▫ Closed --VS-- Open Networking
▫ How to make private profile updates & private page views
▫ Differences between paid –VS– free profile
▫ How to search & maximize alumni networks
Training Outline

3. LinkedIn
more
than a
resume

4. LinkedIn Serves 3 Primary Roles

5. LinkedIn for Students

6. LinkedIn for Job Search

7. LinkedIn Professional Network

8. THINK OF LINKEDIN AS…
+ Networking
+ Career Branding

9. USE LINKEDIN…
•What you want to be known for?
consider your online digital footprint/ career brand

10. USE LINKEDIN…
•3D of your work experience
▫Facts
▫Media Rich (pictures, videos,
projects)
▫Recommendations

11. If a future employer
wanted to meet you
or learn more about
you, which would you
prefer…

14. WHAT’S YOUR
LINKEDIN PURPOSE?

15. IS YOUR LINKEDIN PURPOSE:
❑ Career?
❑ Future Aspirations?
❑ Opportunities?

16. CONSIDER YOUR APPROACH
•CLOSED NETWORKING:
▫Only want to connect to those
you already know

17. CONSIDER YOUR APPROACH
•L.I.O.N. (LinkedIn Open Networker)
▫Connect with those you know & willing
to meet new people/ add them to your
network

18. Your Network & Connections

20. 7 Elements to Earn
LinkedIn’s Official
All-Star Status

21. ::Element 1
Professional Name

22. only use the name you
want to be known by
professionally

23. First Name: 20
characters
Last Name: 40
characters

26. ::Element 2
Professional Headshot

29. CURRENT OLD

30. BAD PIC: CAN’T SEE FACE

31. BAD PIC: USING LOGO/ NO PIC

32. BAD PIC: BLURRY

33. BAD PIC: UNPROFESSIONAL

34. BAD PIC: NO PETS, PLEASE

35. BAD PIC: UNPROFESSIONAL

36. BAD PIC: TOO SEXY

37. BAD PIC: TOO FAR AWAY/ FULL BODY

38. BAD PIC: TOO SMALL

39. BAD PIC: NOT SQUARE

40. BAD PIC: TOO BRIGHT/ HARD TO SEE

41. BAD PIC: TOO BRIGHT/ HARD TO SEE

42. BAD PIC: NO KIDS, PLEASE

43. ::Element 3
Branded Headline

50. ::Element 4
Optimize Your Location

54. ::Element 5
Add Your Industry

56. ::Element 6
Vanity URL

57. NOT a vanity URL ☹

60. ::Element 7
Create Concise Summary

63. Hello!
I'm Tosh Patterson-- not to be confused with the famous musician Peter
Tosh :)
Today I help career-driven women RECHARGE their life mojo, career, &
health.
Too many women feel overwhelmed & over-worked so I teach
professional women how to reduce stress, increase clarity, ask for what
you REALLY want, and maintain work-life balance.
My work has been featured on US News & World Report, The Dr. Oz
Show, & various radio/TV shows.
I'm a seasoned leader with 15+ years Higher Education/Student Affairs
experience leading & supervising teams. As a result, I'm an expert in
strategic planning, crisis management, customer service, & human
resources, specifically training development.
Love making new professional connections. Reach out if you wanna talk
wellness or Student Affairs.
SPECIALITIES: Crisis Management, Event Planning, Women's Retreats,
Wellness, Stress Management, Yoga, Strategies for Work-Life Balance
Email me: info@toshpatterson.com
Call me: ✆ 202-656-5866 (Eastern Time Zone)
94% of employers (and the average joe!) spend time reading
your summary to understand what you’re about. It’s your
virtual introduction. How would you introduce yourself to a
stranger at a networking event? Use that mindset to create
your summary. Be sure to list 3-5 speciality areas in this
section.
create a google voice
number to use online

64. ::Bonus Elements
Use visuals
ie: pictures, presentations

66. Having pictures in your summary area
(5 ideal), as well as each job section
you have listed is a visual way to
establish your credibility--that you are
who you say you are. If you don’t have
pictures, begin to capture some or dig
out old images that would be
appropriate to share on LinkedIn.

67. We live in a visual world...bring
profile to life using pictures...it’s
the ONE THING most people
aren’t doing on LinkedIn

68. ::Bonus Elements
Publish articles

71. ::Bonus Elements
Get Recommendations

72. ::Bonus Elements
Add Logos to Profile

73. ::What should I be doing
on LinkedIn?

74. •ACTION 1: Participating in groups
▫max out 25
▫Comments VS likes

75. •ACTION 2: Posting/sharing professional
content you find interesting
▫Aim for 15 min daily
READING/COMMENTING

76. •ACTION 3: Creating your own
content.At least monthly write &
publish an article on your page.

77. ::Differences
between
paid –VS—free profile

79. ::How to make private
profile updates

80. toogle
between
Y/N

81. ::How to make private
page views

83. ::Job Search Features

88. ::How to
Search & Maximize
Alumni Networks

89. Connect with UMD Alumni
“My Network” Tab: Find Alumni
▪ Not a Terp? Switch to
UMD
▪ Sort Terps by location,
employer, field, major or
skill
▪ Great career research tool
for students or career
changers

90. Network Via Groups
• Filter by group connection to direct
message alumni of interest
• Join groups related to UMD (or your
alma mater), your career field and/or
special interests
• Allows you stay at the free vs.
premium level of LinkedIn
• Great networking tool for students
researching career paths

91. Managing a Group
• Stay connected to alumni and/or
students
• Build a community within your
department/school/unit- members can
direct message each other
• Promote your events
• As manager, you approve group
membership and can moderate
discussions

92. Employers on LinkedIn
Source: Mashable & Eye TrackShop, Inc.; DMR
Employers Spend Most
Time On:
1. Headline
2. Picture
3. Experience
4. Summary
94% of recruiters use LinkedIn to
vet candidates

93. Tosh Patterson, Assistant Director, Resident Life
linkedin.com/in/toshpatterson (LinkedIn)
@toshpatterson (Twitter)
tpatter1@umd.edu
301.314.7484
Kate Juhl, Program Director, University Career Center @ ARHU
linkedin.com/in/katejuhl (LinkedIn)
@kateajuhl (Twitter)
kjuhl@umd.edu
301.314.4040
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