How to Build your Personal Brand on Social Media
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This document provides guidance on using social media for graduate recruitment and job searching. It recommends researching target companies and the skills they are looking for, integrating 5-6 keywords throughout social media profiles to be searchable, and using blogs to showcase skills and personality. It also suggests using tools like Tweetdeck and Hootsuite to manage social media efficiently, networking through online and offline groups, maintaining a positive online presence, and customizing social media profiles and privacy settings for job searching.
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How to Build your Personal Brand on Social Media
- 1. Sinéad D’Arcy Jameson Graduate Programme Manager
- 2. SOCIAL MEDIA is a relatively new communication medium & becoming a more popular recruitment tool. Perfect platform to display a SKILL that could be of VALUE to an EMPLOYER .
- 6. • What companies are you targeting? • What social media channels are they using? • What types of people are working at those companies? • Do they have advertised job postings? • What skills are they searching for? • Is there someone in-charge of graduate recruiting?
- 8. • Decide on the KEYWORDS you will associate with your online profile, 5 – 6 is sufficient. • INTEGRATE them throughout your Employment Social Media profiles.
- 9. • Often overlooked, blogs, using platforms such as Blogger or Wordpress are incredibly effective for creating a strong online brand. • Can showcase a variety of media, images, video, writing ability, not to mention PERSONALITY.
- 10. SOCIAL MEDIA can become incredibly time consuming, it’s best to research, select and learn several tools at an early stage to minimise the impact on your time later on. Recommended tools such as Tweetdeck or Hootsuite, Raportive & 360SocialMe.
- 13. • Groups & Associations are great networking opportunities, both online and offline. • Find groups on LinkedIn and follow associations on Twitter • Identify Thought Leaders and Events • Work your contacts, let people know what you are looking for so they can be eyes and ears on the ground
- 16. • A thick skin & perseverance are key to job searching • Stay positive • Don’t talk negatively about companies or interviews on social channels • Refine your CV, research your market, keep applying
- 21. Trawl your accounts & delete contentious posts/tags. Lock-down privacy settings. Identify the companies you work for and their social channels. Tailor your content to your chosen profession. Be searchable. Join groups, follow individuals, engage in conversation, build relationships.
Editor's Notes
- Hands up who has an account on; Facebook Twitter LinkedIn YouTube Google+ Vine Pinterest…
- Slide 2. Draw a Line Between Personal and Professional Social Before you start your search, review your current footprint on Social Media. Online reputation checkers are available (such as Reppler) however a manual trawl of your own timeline is just as effective.
- Slide 4. Research Your Market Before you implement an Employment Social Media plan get to know your market and therefore your target audience. What companies are you targeting? What social media channels are they using? What types of people are working at those companies? Do they have advertised job postings, what skills are they searching for? Is there someone in-charge of graduate recruiting?
- Slide 5. Decide on your Professional Brand What outward message are you conveying to your target audience. Content tailored to your chosen profession, personality and the type of company you wish to work for. (e.g. a graphic designer may wish to demonstrate a creative, free thinking mind whereas an accountant may wish to convey an analytical, detailed focused personality)
- Slide 7. Select your Employment Social Media Mix There are lots of Social Media platforms available, each one has strengths and weaknesses for graduates. LinkedIn is absolute minimum requirement Pinterest or Behance great for visual industries such as Graphic Design, Architecture or Web Design. YouTube excellent for showcasing your expertise or physical skills. Twitter and Google+ are also possibilities. Twitter in particular provides a good platform on which to build a personal brand and informally connect with users who may be of interest.
- Slide 6. Be found Decide on the keywords that you will associate with your online profile, 5 – 10 is sufficient. Integrate them throughout your Employment Social Media profiles. Be careful not to overdo it, always ensure you text is still logical and readable.
- Slide 6. Be found Decide on the keywords that you will associate with your online profile, 5 – 10 is sufficient. Integrate them throughout your Employment Social Media profiles. Be careful not to overdo it, always ensure you text is still logical and readable.
- Slide 9. Social Media Tools Social Media can become incredibly time consuming, it’s best to research, select and learn several tools at an early stage to minimise the impact on your time later on. Recommended tools include Tweetdeck – a twitter client that allows you to manage and monitor more than one twitter account on desktop or mobile. Hootsuite - a social media dashboard that allows you to manage multipile social media accounts in one place. Rapportive – an email widget that pulls in information from your social media accounts. 360SocialMe – allows you to see the full social media profile of an individual online through a handy sidebar http://www.360social.me/
- Slide 10. Planning Content As with a resume or CV content is still king, take time planning what you are going to incorporate on your Social Media profiles, from photos through to keywords.
- Slide 11: Building Up Experience One of the major problems most graduates face when completing a CV or Social Media profile is a lack of experience: Apply for internships & work experience Show any relevant skills, e.g have you volunteered, raised money for charity, have you travelled and learned a language or new culture? Work hard and get a foot in the door, many roles are never advertised Be flexible – go where the jobs are, don’t expect them to come to you Demonstrate your ability – Don’t be shy with your talents
- Slide 10. Planning Content As with a resume or CV content is still king, take time planning what you are going to incorporate on your Social Media profiles, from photos through to keywords.
- Slide 11: Building Up Experience One of the major problems most graduates face when completing a CV or Social Media profile is a lack of experience: Apply for internships & work experience Show any relevant skills, e.g have you volunteered, raised money for charity, have you travelled and learned a language or new culture? Work hard and get a foot in the door, many roles are never advertised Be flexible – go where the jobs are, don’t expect them to come to you Demonstrate your ability – Don’t be shy with your talents
- Slide 12. Groups, Associations & Hobbies Groups and Associations are great networking opportunities, both online and offline. Find groups on LinkedIn and follow associations on Twitter Identify Thought Leaders and Events – e.g On a global level people like Sheryl Sandberg from Facebook, Irish marketers like Stephen O'Leary and bloggers like Damien Mulley , MD's of communications agencies/companies you admire, Twitter staff (people like Dennis Bree). Events like digital summit and TedX. Work your contacts, let people know what you are looking for so they can be eyes and ears on the ground
- Slide 13. Networking Look for local events in the industry you wish to work with, follow their social media channels. Join the conversations using hashtags on Twitter Build relationships first, Sell yourself later
- Slide 14. Communicate Get active Be either useful or interesting (preferably both) Interact with industry experts and managers on Twitter Post interesting updates and join group discussions on LinkedIn Build interesting circles on G+ Keep an eye on job and press releases from your target companies
- Slide 15. Apply Apply Apply Apply Get yourself out there, don’t be afraid that a job may be a stretch too far (or beneath you, some of the best jobs come from being in at a lower level and being presented an opportunity)
- Slide 16. Rinse & Repeat A thick skin and perseverance are key to job searching Stay positive Don’t talk negatively about companies or interviews on social channels Refine your CV, research your market, keep applying
- There are many opportunities to get creative with your CV and build a social media rsume using video, slideshare and even Pinterest.
- Turned Pinterest board into CV Jeanne Hwang wanted to work for Pinterest, so she used Pinterest to apply. The board contains all her experience and suitability for the job, with more detail being revealed when you click into an individual pin. http://www.pinterest.com/JeanneHwang/jeanne-for-pinterest/ Each PIN introduces details of Jeanne’s skills, education, experience, achievements etc. She even has her Klout score included!
- His take on a visual resume. 15 slides with links to his LinkedIn account etc http://www.slideshare.net/WhoIsBenWong/visual-resume-whoisbenwong-6905847 Slideshare is an online website that allows users to share their powerpoint / keynote presentations with the world. Ben Wong took a creative spin and made a Slideshare presentation resume in hopes to land his next job. The video has been viewed over 33,000 times on Slideshare. Source: creativeguerillamarketing.com
- https://www.youtube.com/watch?v=9EzNll1U2N8 Don't just create a video CV because you can, create one because it's relevant to the job you want to do. If you're applying for a role in the online, media, social or creative professions, then it's more likely a decent video resume will have the desired effect, i.e., getting you invited for an interview. Don't send a video resume to a more traditional type of company that won't "get it." You might do your chances more harm than good. Graeme Anthony, from the example above, is a public relations executive. His cleverly thought out online content adds an extra wow factor to his already outstanding experience. Source: Mashable.com If you are going to get creative with your CV, make it stand out for the right reasons: http://www.rleonardi.com/interactive-resume/
- TIPS ON CREATIVE CV’S Make sure it’s appropriate to your audience – tailor it to the type of organistion it is. DON’T just read out your CV – this is completely pointless. The video should be demonstrating your personality and providing added value. Keep it short – don’t bore your audience. Keep it concise and to the point. Be creative! That’s the point. Here’s a great example http://www.rleonardi.com/interactive-resume/ Ask yourself “am I happy for this to go public?” If you are in any way embarrassed by your CV, you probably shouldn’t go down this route. Once you create something online it’s out there so you need to be able to live with it!
- YOUR SOCIAL CHECKLIST Trawl your accounts & delete contentious posts/tags. Lock-down privacy settings. Identify the companies you work for and their social channels. Tailor your content to your chosen profession. Be searchable. Join groups, follow individuals, engage in conversation, build relationships. How to Pimp Your LinkedIN Profile – this might be too long for the session https://www.youtube.com/watch?v=2i8ExP7yvsw This is a 20min video that will be worth all of the students watching once they have finished the session. Full of excellent advice and a great guide on how to avoid pitfalls and maximize your success on LinkedIn.
- 5 MINUTE EXERCISE - SOCIAL SLEUTHS Within the group, pair off, take 5-10 minutes to see what you can find out about the other person, by checking out their social media channels. Look out for photos, tweets/Facebook posts that are sweary, inappropriate or could portray them negatively to an employer. Report back to the group with findings. If someone can find a negative post in 5 minutes, think what a recruiter will be able to dig up. Takeaway: Lock down your privacy settings Manually delete spurious posts on Facebook – slow but worth it Be careful of what you post, put it through the filter of “Would my boss be impressed?”