#UMDSocial Keynote
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We know social media is increasingly important, but how do you ensure you're creating experiences that are designed to be shared? How do you know which platforms to focus on and which to let blow by? We'll explore what makes something social and how to make sure you're focusing on the right places. Learn how to change the hearts and minds of those around you to make sure the rest of your organization or department is creating experiences and content that can't help but build on the work you do on social media.
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#UMDSocial Keynote
- 1. IF IT’S NOT SOCIAL, IT’S BROKEN MarkW. Smith @markdubya
- 5. A NEW FOCUS ON NATIONAL PRODUCTS
- 6. LET’S TAKE SOME AIR OUT OF THE ROOM.
- 7. SOCIAL ISN’T AS SPECIAL OR AS INTERESTING AS SOME SAY IT IS
- 8. YOUR SOCIAL TRAFFIC IS MOBILE TRAFFIC
- 9. “IF SOMETHING IS IMPORTANT, IT WILL FIND ME.”
- 10. IT’S OK TO FOCUS ON FACEBOOK
- 11. THE STATE OF SOCIAL IN 2016
- 12. SOURCE: MARY MEEKER’S INTERNETTRENDS 2016
- 13. SOURCE: MARY MEEKER’S INTERNETTRENDS 2016
- 14. SOURCE: MARY MEEKER’S INTERNETTRENDS 2016
- 15. SOURCE: MARY MEEKER’S INTERNETTRENDS 2016
- 16. SOURCE: MARY MEEKER’S INTERNETTRENDS 2016
- 20. IT’S DECLARATIVE
- 21. It’s declarative Before • News organizations wrestle with whether to publish Charlie Hebdo cartoons after attack
- 22. It’s declarative Before • News organizations wrestle with whether to publish Charlie Hebdo cartoons after attack After • Why some newspapers are choosing to publish Charlie Hebdo cartoons
- 25. It figures something out Before • A scientific explanation of what makes Indian food so delicious
- 26. It figures something out Before • A scientific explanation of what makes Indian food so delicious After • Scientists have figured out what makes Indian food so delicious
- 28. IT SURPRISES US
- 29. It surprises us Before • Why blizzards make us go crazy for milk and bread
- 30. It surprises us Before • Why blizzards make us go crazy for milk and bread After • Milk and bread are actually pretty terrible survival foods
- 34. IT’S VISUAL
- 38. IT TELLS US WHO WE ARE
- 45. FACEBOOK
- 48. TWITTER
- 49. THE RULE OF 5
- 50. TWEET MORE THAN YOU THINK YOU SHOULD
- 54. USE TWITTER FOR FREE A/B TESTING
- 55. SNAPCHAT
- 61. INSTAGRAM
- 65. TRY NEW ONES
- 69. OK, SO HOW DO I DO THIS?
- 70. OWN EVERY OUNCE OF THAT SOCIAL SHARE
- 78. BUT BE CAREFUL …
- 81. IT’S OK TO STEAL*
- 82. IT’S OK TO STEAL* * (BUT MAKE SURE YOU KNOW WHAT YOU’RE STEALING.)
- 84. NO ONE CLICKS YOUR SHARE BUTTONS
- 85. THE RISE OF DARK SOCIAL
- 87. THINK ABOUT THE LIFE CYCLE OF CONTENT
- 89. SOMETIMES IT’S JUST ABOUT BEING BIG
- 91. HOW ELSE CAN YOU ENCOURAGE SHARING?
- 99. HOW YOU MOVE A BIG SHIP
- 100. WORK WITH PEOPLE 1:1
- 102. "Metrics won’t be our only guide about how we go about our work – nor should they be — but they will be one guide. We will have to pay attention.” — Marty Baron, Executive Editor, The Washington Post
- 103. BE MINDFUL OF YOUR TIME
- 104. CREATE A ROOM OF STUDENTS OF THE WEB
- 105. THANK YOU! QUESTIONS? Let’s connect: @markdubya
Editor's Notes
- Work history. Central Michigan, spent 7 months in Jackson, MI, Detroit Free Press, USA TODAY, now the Post. Time of great transformation at the Post. Moving to a National audience.
- Bezos bought the Post. Had been Local. Rainbow – new beats. Teaching reporters how big the Internet is.
- Feel like a phony. We’re all learning every day.
- It’s just where we are. If someone ever asks “How do we make this social?” you have lost your way. At the airport, guy chatted me up. Saw me working on this presentation. Told me how his kids never talk. We cannot choose fear.
- If something doesn’t work on mobile, it’s broken. When you build something, when you wireframe something, when you brainstorm something, you should be doing that for a mobile phone. If you’ve made good choices there, it can work on desktop. The reverse of that is not true.
- Everything we do is about triaging and identifying the largest opportunities.
- Facebook Live as performance art. Not a new concept, but Facebook owns the front page.
- Facebook Live – Snapchat – Something about the now, the live experience. Chat bots.
- Think SMS for marketing.
- Does not enter in confusion. Tell. Me. Something. Don’t hedge. Make a stance.
- Be careful. Teen have always been leaving Facebook … Football, baseball, kids leagues …
- Spoiler alert: If you haven’t seen Season 1 of Game of Thrones, and you want to, close your eyes.
- In one map. In one chart. Be careful on mobile.
- What you share. Activism things: Makes you seem important. BuzzFeed quizzes
- More than 800,000 people tuned in.
- More than 800,000 people tuned in.
- Live video, video, sharing popular URLs from elsewhere. If you’re sharing things that are performing really poorly – you’re suffocating your page. Try new types of media – video, etc. Do look at trending topics, although the value there isn’t super clear.
- Live video, video, sharing popular URLs from elsewhere.
- Share some things without links – make sure you are liking other people’s tweets that are related. Take time once a day to reply to people.
- 2 tweets of your own work; two tweets of someone else’s and one that makes you human.
- Same with FB. Still the best advice to gain followers: Live tweet something.
- FACES
- FACES
- FACES
- It’s not always about creating a brand account. You can do things to enable your content/experience/space
- Successful strategies: Takeovers, asking people to snap and send back.
- Things are changing a lot. Hard to build a strategy here just now. Basic notes: Post more than you think you should. Think hashtags. You can leave them as a second comment.
- Do a monthly side hustle. Try it personally. Report back what the possibilities might be.
- Publish where students already hang out. It’s not always about your dotcom.
- Do you want someone to click, like or share? Or something else? Make that clear and optimize toward that.
- You still need them! But know that no one clicks them.
- Pure Michigan, etc. Has to be something they would organically want to do.
- Renwick
- Iphone chargers?
- What barriers are you introducing? How many steps does someone have to take? You are losing engagement with every step. Do they have to download a new app?
- Even if it scares them.
- Don’t spend 75% of your time working with 5% of the people.