Own it: Making Campus Wide Connections Work For You
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Graham Binder, Director of Communications, College of Agriculture and Natural Resources Laura Ours, Director, Communications & Marketing, College of Behavioral and Social Sciences Danielle Tarr, Social Media Manager, University Communications UMD's campus-wide campaigns can help your unit fundraise, amplify your message and engage with other members of the UMD community. Between Maryland Day, Giving Day, the Fearless Ideas Campaign and more, there are many opportunities for units to leverage these campaigns. Learn more about the campaigns themselves, and how to make these campaigns work for you.
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Own it: Making Campus Wide Connections Work For You
- 1. Own It: Making Campus-Wide Campaigns Work For You August 3, 2017
- 2. Graham Binder Director of Communications College of Agriculture and Natural Resources binderg@umd.edu Laura Ours Director, Communications & Marketing College of Behavioral and Social Sciences lours@umd.edu Danielle Tarr Social Media Manager University Communications dtarr3@umd.edu
- 3. Campus-Wide Campaigns • Fearless Ideas: The Campaign for Maryland • Discover New Knowledge • Inspire Maryland Pride • Transform the Student Experience • Turn Imagination Into Innovation • Giving Day • Maryland Day
- 4. Cross-Cutting Topics • Do Good Campus • Greater College Park • Campus Climate Issues
- 5. Campaigns Timeline September October November December January February March April May #UMDdiscovers #UMDinspires #UMDtransforms #UMDinnovates Early March: Giving Day April 28: Maryland Day
- 15. Opportunities • Communicators meetings • Reach out to your University Communications contact • Pitch Terp Magazine • Add to UMD Calendar • Pitch UMD Right Now • Use hashtags on relevant content, events
- 16. Resources • Toolkit Materials • Template social media graphic • Cover photos • Social media graphics & posts • Content from Terp Magazine, UMD Right Now, YouTube playlist • TV screen graphics • University Communications
- 17. BSOS
- 19. AGNR
- 20. GIVING DAY
- 22. Timeline • February: start promoting weekly • March: • Change cover photos • Start promoting daily • Start advertising • Giving Day: • 5-10 Facebook posts • 15-20 tweets • 2 Instagram posts • Snapchat: cover on-the-ground activation • Day after: • Publish results • Thank participants
- 24. Opportunities • Work with DOs • Leverage hourly challenges • Engage your audience • Thank big donors on social media • Set a goal and provide progress updates • Email marketing
- 25. Resources • Toolkit Materials • Cover photos • Social media graphics & posts • Animated GIFs • Transparent logos • Print flyers • Email header TV screen graphic • University Marketing & Communications • Annual Giving
- 27. MARYLAND DAY 2018: April 28
- 28. Neighborhoods
- 29. Events
- 30. Timeline • Early April: start promoting weekly • Mid-April: start advertising • Week of: • Change cover photos • Start promoting daily • Maryland Day: • 2-5 Facebook posts • 5-10 tweets • 2-5 Instagram posts • Snapchat: updates throughout the day • Day after: thank attendees
- 32. Opportunities • New or popular events? Let us know • Media exposure • Showcase your unit both on the ground and on social media • Use hashtag on relevant promotions • Leverage physical audience • Snapchat geofilters • Social media contests & swag giveaways • Email signups
- 33. Resources • Toolkit Materials • Template social media graphic • Cover photos • Social media graphics & posts • Animated GIFs • Video promos • University Communications • University Marketing
- 35. Let’s Discuss